Customer surveys is a method of collecting customer feedback. This can help identify customer needs and expectations as the surveys can ask about what customers like what their expectations of the business they want. They would as questions such as, What do you as a customer expect from us the business to offer you?, or What is the product that you need usually in your life?.

Phone contact;

Phone contact is when businesses can keep in contact via phone with their customers.This can identify customer needs and expectations when businesses has something new in stock and they want opinions on it so the can contact the customer via phone and see what different customers say about the product/service and customers can be then asked whether its what they expect in that business or do they need it.

Social Media Listening;

Social media listening is when the businesses listens to what customers say about their certain products/services on the social media.This can identify the needs and expectations of customers as it gives the customers a chance to reach their opinions on the certain item exc. Customers can also reply to those posts and speak on what they like about the product what they don't like or whether they need certain product and what they expect from the business. This can give the businesses an opportunity to collect customer satisfaction, needs and expectations data from what the customers opinions are.

DP: Keep an eye on what you need to do to achieve the higher grades. Your examples could have been more detailed and related to Brighton Pier as per the brief.

1.1 Pass Achieved