Tesco customer lifetime value by Carol Aspden https://padlet.com/pixiecash1/q3hxz9ipwm5r Carol Aspden 20261528 en-us 2018-04-02 11:19:14 UTC 2025-10-20 10:54:06 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Shakinghands.png The following digital presentation will be focusing on Tesco's strategic options to increase their customer lifetime value. pixiecash1 https://padlet.com/pixiecash1/q3hxz9ipwm5r/wish/247772660


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]]> 2018-04-02 11:27:34 UTC https://padlet.com/pixiecash1/q3hxz9ipwm5r/wish/247772660 Marketplace strategic challenges pixiecash1 https://padlet.com/pixiecash1/q3hxz9ipwm5r/wish/252932517  Challange 1 Plastic]]> 2018-04-18 11:15:43 UTC https://padlet.com/pixiecash1/q3hxz9ipwm5r/wish/252932517 Challenge 2, Brand perception pixiecash1 https://padlet.com/pixiecash1/q3hxz9ipwm5r/wish/252934888 .(CRM Blog: Articles, Tips and Strategies by Super Office, 2018) ]]> 2018-04-18 11:25:55 UTC https://padlet.com/pixiecash1/q3hxz9ipwm5r/wish/252934888 Marketplace strategic challenges pixiecash1 https://padlet.com/pixiecash1/q3hxz9ipwm5r/wish/252942927 3,Sugar Tax]]> 2018-04-18 11:58:01 UTC https://padlet.com/pixiecash1/q3hxz9ipwm5r/wish/252942927 Direct competitors pixiecash1 https://padlet.com/pixiecash1/q3hxz9ipwm5r/wish/252950256 2018-04-18 12:18:51 UTC https://padlet.com/pixiecash1/q3hxz9ipwm5r/wish/252950256 pixiecash1 https://padlet.com/pixiecash1/q3hxz9ipwm5r/wish/252951397 Direct competitor Aldi]]> 2018-04-18 12:22:08 UTC https://padlet.com/pixiecash1/q3hxz9ipwm5r/wish/252951397 Indirect competitor Amazon pixiecash1 https://padlet.com/pixiecash1/q3hxz9ipwm5r/wish/252951927 2018-04-18 12:23:44 UTC https://padlet.com/pixiecash1/q3hxz9ipwm5r/wish/252951927 Sainsburys pixiecash1 https://padlet.com/pixiecash1/q3hxz9ipwm5r/wish/252952811 7PS  Promotion

]]> 2018-04-18 12:26:14 UTC https://padlet.com/pixiecash1/q3hxz9ipwm5r/wish/252952811 Aldi pixiecash1 https://padlet.com/pixiecash1/q3hxz9ipwm5r/wish/252956548 7Ps Price]]> 2018-04-18 12:35:38 UTC https://padlet.com/pixiecash1/q3hxz9ipwm5r/wish/252956548 Amazon pixiecash1 https://padlet.com/pixiecash1/q3hxz9ipwm5r/wish/252959376 7PS  place

]]> 2018-04-18 12:42:54 UTC https://padlet.com/pixiecash1/q3hxz9ipwm5r/wish/252959376 Strategic marketing options to grow customer lifetime value for Tesco pixiecash1 https://padlet.com/pixiecash1/q3hxz9ipwm5r/wish/252995403 Option ,  Aldi style shops

]]> 2018-04-18 13:50:04 UTC https://padlet.com/pixiecash1/q3hxz9ipwm5r/wish/252995403 Strategic marketing options to grow customer lifetime value for TescoOption 1. loyalty cards pixiecash1 https://padlet.com/pixiecash1/q3hxz9ipwm5r/wish/253005585
Tesco current Clubcard allows them to anticipate customer’s requirements based on data collected through use of their Clubcard’s and initial information freely given on setting this up. This both used to upsell, and cross sell items of interest based on previous shopping trips. Digital cards would ensure smooth checkout for customers and offer instant options for further discount on checkout. (Hobbs, 2018)
Option 2
Simple acts of kindness, these are simple to implement, and would both improve Tesco's brand and also improve customer lifetime value. Lush are a great example of this, employees are encouraged to do these altruistic acts of kindness on a weekly basis. (Dancey-Downs, 2018)


]]> 2018-04-18 14:07:43 UTC https://padlet.com/pixiecash1/q3hxz9ipwm5r/wish/253005585 Marketplace strategic challenges,1 Plastic pixiecash1 https://padlet.com/pixiecash1/q3hxz9ipwm5r/wish/253036219 (Horton, 2018)  (Unilever global company website, 2018) (Landrum, 2018)

]]> 2018-04-18 15:03:00 UTC https://padlet.com/pixiecash1/q3hxz9ipwm5r/wish/253036219 Tesco background pixiecash1 https://padlet.com/pixiecash1/q3hxz9ipwm5r/wish/253714333 (Forbes.com, 2018) (Kantarworldpanel.com, 2018)
. (Odell and Rovnick, 2018) (Our Tesco, 2018)

]]> 2018-04-20 06:58:49 UTC https://padlet.com/pixiecash1/q3hxz9ipwm5r/wish/253714333 Marketplace strategic challanges 3,Sugar Tax pixiecash1 https://padlet.com/pixiecash1/q3hxz9ipwm5r/wish/253839789 (Triggle, 2018) (Boseley, 2018) .(Tesco plc, 2018)

]]> 2018-04-20 14:14:22 UTC https://padlet.com/pixiecash1/q3hxz9ipwm5r/wish/253839789 Direct competitor Sainsburys pixiecash1 https://padlet.com/pixiecash1/q3hxz9ipwm5r/wish/253854455 (About.sainsburys.co.uk, 2018) (McKevitt, F. (2018). (About.sainsburys.co.uk, 2018)  

]]> 2018-04-20 14:42:05 UTC https://padlet.com/pixiecash1/q3hxz9ipwm5r/wish/253854455 Direct competitor Aldi pixiecash1 https://padlet.com/pixiecash1/q3hxz9ipwm5r/wish/253869136 (BBC News, 2018) (Morris, 2018) . (McKevitt, 2018). . (Aldi.co.uk, 2018) 

]]> 2018-04-20 15:13:03 UTC https://padlet.com/pixiecash1/q3hxz9ipwm5r/wish/253869136 Indirect competitor Amazon pixiecash1 https://padlet.com/pixiecash1/q3hxz9ipwm5r/wish/253913527 (Amazon.com,2018) (LaVito, 2018) 

]]> 2018-04-20 16:52:10 UTC https://padlet.com/pixiecash1/q3hxz9ipwm5r/wish/253913527 7Ps Promotion pixiecash1 https://padlet.com/pixiecash1/q3hxz9ipwm5r/wish/254034203 (About.sainsburys.co.uk, 2018) (Nectar.com, 2018)(Hammett, 2018).  (Ukpos.com, 2018)
 
  


]]> 2018-04-21 09:10:35 UTC https://padlet.com/pixiecash1/q3hxz9ipwm5r/wish/254034203 7Ps Place pixiecash1 https://padlet.com/pixiecash1/q3hxz9ipwm5r/wish/254034984 (KRISTOF, 2018) . (Amazon.com,2018) (Adams, 2018 
 ]]> 2018-04-21 09:18:42 UTC https://padlet.com/pixiecash1/q3hxz9ipwm5r/wish/254034984 Option 3 Aldi style stores pixiecash1 https://padlet.com/pixiecash1/q3hxz9ipwm5r/wish/254035110 (Hobbs, 2018) (Brignall, 2018) (IDG.COM, 2018)  

]]> 2018-04-21 09:20:14 UTC https://padlet.com/pixiecash1/q3hxz9ipwm5r/wish/254035110 Aldi 7ps price pixiecash1 https://padlet.com/pixiecash1/q3hxz9ipwm5r/wish/254057117 (Morris, 2018) (McKevitt, 2018). (Aldi.co.uk, 2018) 

]]> 2018-04-21 15:01:05 UTC https://padlet.com/pixiecash1/q3hxz9ipwm5r/wish/254057117 Final Recommendation pixiecash1 https://padlet.com/pixiecash1/q3hxz9ipwm5r/wish/254062511 The recommendation would be for Tesco to introduce simple acts of kindness. Brands, increasingly open to communications, both with and between consumers (especially online), means it's never been easier to surprise and delight audiences; whether sending gifts, responding to publicly-expressed moods or just showing that they care. By reconnecting to their customers this will in the long-term increase customer lifetime value. (Behrman, 2018) 

]]> 2018-04-21 16:07:06 UTC https://padlet.com/pixiecash1/q3hxz9ipwm5r/wish/254062511 Marketing plan to inroduce new policy pixiecash1 https://padlet.com/pixiecash1/q3hxz9ipwm5r/wish/254084138 Simple acts of kindness]]> 2018-04-21 21:40:59 UTC https://padlet.com/pixiecash1/q3hxz9ipwm5r/wish/254084138 Refrence pixiecash1 https://padlet.com/pixiecash1/q3hxz9ipwm5r/wish/254270207 ·         About.sainsburys.co.uk. (2018). Argos. [online] Available at: http://about.sainsburys.co.uk/great-products-and-services/argos [Accessed 19 Apr. 2018].
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·         About.sainsburys.co.uk. (2018). Property. [online] Available at: https://www.about.sainsburys.co.uk/great-products-and-services/property [Accessed 20 Apr. 2018].
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