- Push for a global agreement to end factory farming in favour of post-industrial agriculture.

- Convince intergovernmental agencies, such as the United Nations institutions, to support humane and sustainable farming policies.

- Encourage policies to reduce meat (including fish), milk and egg consumption in favour of protein diversification from plant-based alternatives.

- Strengthen legislation and enforcement on farm animal welfare with a particular focus on Europe and the UK.

- Persuade governments to adopt policies which incorporate the true cost of factory farming in the price of food.

- Persuade food companies to adopt higher-welfare products across their entire product ranges.

- Support producers who champion higher-welfare livestock practices.

- Enable consumers to make higher-welfare food choices through better information and honest labelling.

2. Food product manufacturers and retailers

3. Engaging consumers

Brands and retailers can encourage consumers to eat more diverse, plant-rich diets through：

• Brand-led campaigns, highlighting the nutrition and sustainability benefits of a plant-based diet with less and better meat.

• Collaborations with related brands or retailers.

• Promoting campaigns e.g. Meat Free Monday, World Meat Free Day, veg sandwiches during British Sandwich Week.

• Promoting cuisines and recipes where the veg is the ‘star’ of the meal.

• Helping people to make the transition from meat to plants through accessible recipes and suggestions. Collaborations with chefs could be particularly effective. 

4. Achieving broader impact

Food companies can achieve broader impact by aligning with government and NGO-led initiatives. This could include:

• Supporting and implementing national health guidelines in product ranges and through marketing

• Involvement in campaigns such as Meat Free Monday, National Vegetarian Week and World Meat Free Day.

• Promoting plant-based diets and cooking via schools programmes.

• Commissioning and promoting academic research that makes the case for plant- based diets.

• Retailers and food manufacturers can influence demand for plant-based ingredients through buying practices

– via supplier requirements. Where supply is not available or sufficient, new partnerships and collaborations with retailers or manufacturers can be formed to develop new solutions at scale. 

  44% of Londoners ------ avoid animal products.

2. The Scientific task force on Avian Influenza and Wild Birds ------ outbreaks of highly pathogenic bird flu are typically associated with poultry farming.

3. Cardiovascular disease (CVD), hypertension (high blood pressure), obesity, diabetes, cancer, kidney disease and COPD are the main underlying conditions making Covid-19 more likely to result in severe, life-threatening disease. ------ A vegan diet can help people lose weight, reverse diabetes, lower their blood pressure and cholesterol, reducing their risk of severe Covid-19.

2. More than 400,000 people pledged to eat a purely vegan diet during January, marking a considerable rise in figures for the previous two years (250,000 in 2019 and 170,000 in 2018). Mainly thanks to the growing number of ‘flexitarians’ who still enjoy meat but want to reduce their consumption levels. (Poultry World): 15/07/2020 --- “Chicken buyers most open to meat alternatives”
3. Key food trends were inspired by social media like tiktok, eggs are up 22% in 2020 & slow-cooked meat is up 46%. (Food Manufacture): 04/12/2020 --- “Waitrose identifies top 2021 consumer food trends”
4. End factory farming.  (Plant based news): 01/03/2021 --- “Over 15,000 Urge UK Prime Minister Boris Johnson To End Factory Farming ‘Before It Ends Us’.” 

2. In terms of emissions, intensively reared, corn fed cattle may be the most environmentally friendly. Farmed fishes will cause other issues and lab meat is not good enough and too expensive. (So which comes first? The environment or the welfare of animals?). (BBC): 20/08/2014 --- “Can eating meat be eco-friendly?”

3. What are the reasons for people getting involved in Veganuary? Health was cited by nearly 42% of participants, followed by environmental concerns (28%) and ethical reasons (27%).  (Poultry World): 15/07/2020 --- “Chicken buyers most open to meat alternatives”  

4. The plant-based food boom is not primarily caused by a rise in the number of people following strict vegan diets – vegans still make up only 2% of the population. Instead the trend is being driven by many people making small changes and trying to eat more plant-based meals. (Poultry World): 15/07/2020 --- “Chicken buyers most open to meat alternatives”  

5. The practice of grass-fed beef farming is unsustainable in its own right as it would require significantly more land than we have at our disposal to feed a growing population. (Vegan News): 21/10/2020 --- “BBC removed environmental documentary due to pressure from the National Farmers Union.

3. Meatless farms are blooming globally due to the increasing amount of requirements. (Vegconomist): 26/02/2021 --- “Meatless Farm Continues its Global Domination, Now Available Across 4 Continents”

Here are the brands that Meatless Farm has partnered with around the UK.

2. Campaigns: Local, national and global NGO---Compassion in World Farming, Eating Better Alliance (Greenpeace, The Humane League UK, etc)...