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      <title>Unit 11 Research strategy by </title>
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         <title>Archival research </title>
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         <title>Archival research methods</title>
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         <pubDate>2020-10-15 12:48:46 UTC</pubDate>
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         <title>Survey - (Khaled)</title>
         <author></author>
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         <description><![CDATA[<div>A survey strategy is often associated with a deductive approach. It offers the researcher a highly economical way of collecting large amounts of data to address the who, what, where, when and how of any given topic or issue. This strategy can generate both rich and statistical data.<br><br>Survey refers to a technique of gathering information regarding a variable under study, from the respondents of the population.</div>]]></description>
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         <title>Shahidul </title>
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         <description><![CDATA[<div>The case study approach is particularly useful to employ when there is a need to obtain an in-depth appreciation of an issue, event or phenomenon of interest, in its natural real-life context. Case studies provide insights into when to consider employing this approach and an overview of key methodological considerations in relation to the design, planning, analysis, interpretation and reporting of the case studies.<br><br>On the other hand, Bridget (2006 p.6) reveals that Action Research integrates research and action in a series of 'flexible cycles' involving holistically, rather than as seperate steps for example the collection of data about the topic of investigation, analysis and interpretation of those data, the planning and introduction of action strategies to bring about positive changes and evaluations of those changes through further data collection analysis and interpretation.<br><br>To summarise, a case study  begins with the researcher's interest <strong>in</strong> a particular set <strong>of</strong> phenomena, whereas an action research project begins mostly with the issues and concerns within some practical situation, with which the action researcher interacts.<br><br></div>]]></description>
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         <title>Gamal               Grounded Theory: is simply the discovery of emerging patterns in data. Grounded Theory is the generation of theories from data. as well as Grounded theory is a research tool which enables you to seek out and conceptualise the latent social patterns and structures of your area of interest through the process of constant comparison</title>
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         <description><![CDATA[<div>features <br> Data collection and analysis occur simultaneously • Categories and analytic codes developed from data. Pre-existing conceptualisations not to be used – this is known as theoretical sensitivity (see below) • Theoretical sampling used to refine categories • Abstract categories constructed inductively • Social processes discovered in the data • Analytical memos used between coding and writing • Categories integrated into a theoretical framework </div>]]></description>
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         <pubDate>2020-10-15 12:51:35 UTC</pubDate>
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         <title>Archival research</title>
         <author>claire_dodson</author>
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         <pubDate>2020-10-15 12:52:19 UTC</pubDate>
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         <title>Experiment - (Khaled)</title>
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         <description><![CDATA[<div>Experimental designs are more static in the structure to enable the research to be replicated. These designs test the causal effects of phenomena on a group compared to a control group who are not subjected to any phenomena. The effect is the independent variable on the dependent variable. Experimental strategies generate data that can be statistically analysed.</div>]]></description>
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         <pubDate>2020-10-15 12:56:48 UTC</pubDate>
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         <title>Research Methods for Business students </title>
         <author>claire_dodson</author>
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         <title>Ethnography is a study through direct observation of users in their natural environment rather than in a lab. The objective of this type of research is to gain insights into how users interact with things in their natural environment.</title>
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         <description><![CDATA[<div><strong>Ethnography </strong>is the recording and analysis of a culture or society, usually based on participant observation and resulting in a written account of a people, place or institution. <br>Ethnographic research is a qualitative method where <strong>researchers observe and/or interact with a study’s participants in their real-life environment.</strong> Ethnography was popularised by anthropology, but is used across a wide range of social sciences<br>The aim of an ethnographic study within a usability project is to get ‘under the skin’ of a design problem (and all its associated issues). It is hoped that by achieving this, a designer will be able to truly understand the problem and therefore design a far better solution.<br>gamal</div>]]></description>
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         <pubDate>2020-10-15 13:05:15 UTC</pubDate>
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