https://padlet.com/mfender01202011/q22y5qjxaaore609 Vodka you'd drink at an Art Gallery en-us 2023-01-29 15:36:51 UTC 2026-02-02 06:24:25 UTC hello@padlet.com https://padlet.net/icons/png/1f5bc.png mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2460370997 -Completed design work- PDF
-Process document, 1,500 words- PDF
-Sketchbooks, digital development & prototypes- PDF

Submit 3 outcomes for each unit (x2)]]> 2023-01-29 15:47:33 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2460370997 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2460371261 Friday 12th May @ 3pm]]> 2023-01-29 15:48:00 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2460371261 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2460371969 2023-01-29 15:48:58 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2460371969 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2460372506 2023-01-29 15:50:01 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2460372506 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2460385765 2023-01-29 16:12:07 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2460385765 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2460385960 2023-01-29 16:12:24 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2460385960 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2460386314 2023-01-29 16:12:44 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2460386314 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2460390363 2023-01-29 16:19:22 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2460390363 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2460390537 Dulwich picture gallery]]> 2023-01-29 16:19:39 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2460390537 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2460396751 First Thursday of every month, 150 London galleries get together to create a free event. Known as a 'sophisticated bar crawl', offering walking tours, free art buses and wine.]]> 2023-01-29 16:29:00 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2460396751 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2460397226 https://www.whitechapelgallery.org/first-thursdays/]]> 2023-01-29 16:29:46 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2460397226 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2460399264 Based in both London & Oxford, Freud Bar serves cocktails and other drinks and art exhibitions are hung every month.]]> 2023-01-29 16:33:05 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2460399264 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2460399630 2023-01-29 16:33:43 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2460399630 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2460400277 https://www.freud.eu/freud-london]]> 2023-01-29 16:34:43 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2460400277 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2460401173 Soho]]> 2023-01-29 16:35:57 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2460401173 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2460404711 Deliverables:
-Brand naming
-Design of the brand identity
-Packaging design
-Ideas for how the brand would promote itself
-Show how your idea can be brought to life, not just in bars, clubs, events, etc but supermarkets too]]> 2023-01-29 16:41:28 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2460404711 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2460405604 Mandatories:
-Must be insight-led: what’s your insight – across consumer, category or culture?
-Must be aligned to a vision: what’s the long-term goal and opportunity that answers the insight?
-Must be scalable – grounded in what exists today or the near future and what will have wide
consumer appeal
-Must be designed for an adult drinking occasion; can be alcohol or non-alcoholic]]> 2023-01-29 16:42:44 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2460405604 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2460406404 Considerations:
-Think about ingredients and process. How is it made?
-What’s the story behind your brand?
-How is this brand mixed, how is it served or garnished?
-Where would you find it in venues?
-Think about how it respects its surroundings and the environment]]> 2023-01-29 16:43:56 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2460406404 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2460425485 -Brandy
-Gin
-Rum
-Tequila
-Vodka
-Whiskey]]> 2023-01-29 17:12:39 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2460425485 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2460432482 Plain Vodka- 40%, Made from wheat, corn or potatoes
Flavoured Vodka- 35%, Flavoured with other ingredients wuch as fruit, vanilla, peppermint, coconut, spices
Fruit Vodka- 40-50%, Made from fruits such as cranberries and raspberries
Grain Vodka- 40-50%, Made from corn
Rye Vodka- 40%, Made from rye grain
Vodka made from Molasses, 40%
French Vodka- 35%, Made from grapes instead of grain]]> 2023-01-29 17:23:40 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2460432482 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2460436546 I will be focusing on French Vodka as its smoother and drinkable neat as well as good with cocktails. My audience will be an older, sophisticated generation who tend to go to art galleries and enjoy drinking.]]> 2023-01-29 17:29:56 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2460436546 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2506927301 2023-03-07 13:49:38 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2506927301 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2506932726 Continuing on with the idea of using French vodka, I have researched into the history of citrus fruit's being used and planted in France, and found that Menton Lemons is a specific variety of lemon fruit that originates from Menton, a town in the South of France known for it's citrus fruits.]]> 2023-03-07 13:52:48 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2506932726 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2506954561 Menton lemons are known for their thin, smooth skin, vibrant yellow colour and high juice content with being less acidic than other types of lemons and it's distinct flavour that is both sweet and tart.]]> 2023-03-07 14:05:46 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2506954561 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2506977949 2023-03-07 14:19:20 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2506977949 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2506978640 2023-03-07 14:19:39 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2506978640 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2506980218 2023-03-07 14:20:37 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2506980218 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2506988991 The Menton lemon festival, also known as Fete du Citron, an annual event near the Italian border is a carnival to celebrate Menton's unique connection to citrus fruits, especially oranges and lemons. The festival launched back in the 19th Century, in 1895 by a group of local hoteliers who wanted to attract tourists during the winter time and at the time the town was one of the largest producers of lemons in Europe with a grow in popularity and has become a major culture event.]]> 2023-03-07 14:25:16 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2506988991 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2507068547 Each year, the festival has different themes and the town is decorated with elaborate sculptures and designs made from lemons and oranges, with a famous lemon parade featuring floats made entirely of the citrus fruits, as well as the festival including parades, concerts and other culture events. ]]> 2023-03-07 15:10:49 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2507068547 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2507072675 I will be focusing on Menton lemons, and the history behind their fame, as well as identifying other citrus fruits grown in the same, or surrounding areas. I will also be looking into saving the arts programs, as well as the use of citrus fruits with art and how I can incorporate them together.]]> 2023-03-07 15:13:14 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2507072675 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2507073950 2023-03-07 15:14:02 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2507073950 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2507074453 2023-03-07 15:14:21 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2507074453 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2507083592 2023-03-07 15:19:53 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2507083592 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2507087145 Menton lemons are available mostly all year round, mostly between February-April.]]> 2023-03-07 15:22:00 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2507087145 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2507089214 2023-03-07 15:23:10 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2507089214 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2507089785 Used in perfumes]]> 2023-03-07 15:23:30 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2507089785 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2507091334 Cultivation of the golden fruit began in the 15th century.]]> 2023-03-07 15:24:14 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2507091334 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2507092608 Doctors discovered that lemon improve blood flow]]> 2023-03-07 15:25:04 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2507092608 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2507094022 2023-03-07 15:26:00 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2507094022 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2507094768 800 tropical plants]]> 2023-03-07 15:26:29 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2507094768 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2507095389 Has 450 lemons, oranges & olive tree]]> 2023-03-07 15:26:52 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2507095389 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2507098758 2023-03-07 15:28:58 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2507098758 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2507100749 Packaging inspired by artist/art]]> 2023-03-07 15:30:15 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2507100749 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2507101782 25% of the proceeds go to saving the arts]]> 2023-03-07 15:30:52 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2507101782 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2507102708 Research local charities, workshops, schools and clubs]]> 2023-03-07 15:31:25 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2507102708 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2507104618 Experimenting with lino print]]> 2023-03-07 15:32:34 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2507104618 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2507104965 Famous art prints]]> 2023-03-07 15:32:47 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2507104965 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2507105494 Remake July '22 fruit prints]]> 2023-03-07 15:33:06 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2507105494 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2507106251 Collab with unknown artists?]]> 2023-03-07 15:33:35 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2507106251 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2512811090 2023-03-11 18:41:28 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2512811090 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2512811400 2023-03-11 18:42:22 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2512811400 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2512812185 A family of four, based in Menton, France, located about 35 mins from Nice, are known for their luscious, aromatic lemons. The family were known throughout the locals and the farm became so famous that people would come travel from far and wide just to taste the citrus fruits.]]> 2023-03-11 18:44:46 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2512812185 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2512812637 The family became a huge hit with the locals, the daughter of the family decided to infuse vodka with the lemons, and started to sell to local markets and festivals then eventually became mainstream, selling outside of France.]]> 2023-03-11 18:46:07 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2512812637 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2512812959 Mostly famous for their lemons, they started to grow oranges and infused that with vodka also, to create another unique flavour.]]> 2023-03-11 18:47:05 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2512812959 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2512813481 Family and alcohol brand based in Menton, France.]]> 2023-03-11 18:48:39 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2512813481 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2512814562 Unique flavour, compliment the smoothness of vodka.]]> 2023-03-11 18:51:41 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2512814562 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2512814692 Women owned business, mainly ran by mother and daughter.]]> 2023-03-11 18:52:04 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2512814692 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2512814819 Vodka celebrates Menton lemons, the festival and art.]]> 2023-03-11 18:52:27 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2512814819 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2512815955 2023-03-11 18:55:51 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2512815955 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2512816068 2023-03-11 18:56:14 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2512816068 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2512816198 2023-03-11 18:56:38 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2512816198 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2512817110 Citrus Parade Vodka]]> 2023-03-11 18:59:18 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2512817110 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2512817179 Orange de Menton]]> 2023-03-11 18:59:31 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2512817179 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2512817244 Menton Sunrise]]> 2023-03-11 18:59:42 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2512817244 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2512817316 Orange Blossom Menton]]> 2023-03-11 18:59:55 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2512817316 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2512817362 Menton Citrus Burst Vodka]]> 2023-03-11 19:00:04 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2512817362 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2512817456 Citron de Menton]]> 2023-03-11 19:00:23 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2512817456 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2512817501 Citrus Paradis Vodka]]> 2023-03-11 19:00:29 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2512817501 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2512818241 -Premium French vodka infused with the tangy and aromatic flavours of Menton lemons.
-Smooth & refreshing
-Bold & invigorating
-Vibrant & citrusy
-Delicate & fragrant ]]> 2023-03-11 19:02:37 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2512818241 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2512818497 2023-03-11 19:03:20 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2512818497 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2512818736 2023-03-11 19:04:01 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2512818736 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2512856715 Main base of vodka: Menton lemons and oranges
Other fruit grown in Menton]]> 2023-03-11 21:06:17 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2512856715 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2545452964 2023-04-05 20:58:16 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2545452964 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2557387136 I knew I wanted the main focus of my alcohol to be based on lemons, and Menton's lemons, and the style of the logo to look like a lemon. I experimented with different ways of illustration, type and logo design to find and create my final one. These are examples of my digital experiments to the final logo. ]]> 2023-04-17 18:02:08 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2557387136 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2557389630 2023-04-17 18:03:43 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2557389630 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2557390383 2023-04-17 18:04:18 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2557390383 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2557391311 2023-04-17 18:04:58 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2557391311 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2557394615 Using the Warp Tool in Illustrator, I experimented with different colours, size and typeface. ]]> 2023-04-17 18:07:28 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2557394615 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2557398234 Logo: The Bold Font
Adverts: Hamilton
Brand Identity: Josefin Sans]]> 2023-04-17 18:10:01 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2557398234 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2557402542 When trying to work out my main target audience, I experimented with different ways of advertising my brand with unique advertisement that isn't just posters or billboards. These experiments will not be included in the final brand identity as I felt they didn't work with my brand's identity and audience.]]> 2023-04-17 18:12:58 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2557402542 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2557408063 2023-04-17 18:17:01 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2557408063 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2557408328 2023-04-17 18:17:13 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2557408328 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2557420796 Each flavour will be wrapped around the logo, written in English, easy to understand for their UK consumers.]]> 2023-04-17 18:26:40 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2557420796 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2557427880 Using a mixture of type and imagery, I experimented with creating a typeface based poster, and found some of the outcomes to come out worse than expected and decided not to use.]]> 2023-04-17 18:32:04 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2557427880 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2557437674 Starting with both type and imagery of one of the flavour bottles, I got feedback on experimenting more, but with just the typography. I found the type poster to be ugly, and dislike with the product, so experimented with enlarging the typeface to create a bold, coloured text that represents each flavour and highlights each word, making it easy, fun and bold to read. Keeping the audience interested and consistent.]]> 2023-04-17 18:40:17 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2557437674 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2557437916 2023-04-17 18:40:29 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2557437916 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2557438286 2023-04-17 18:40:48 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2557438286 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2557443375 2023-04-17 18:45:03 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2557443375 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2557445914 I'll be using this advert, in examples of street posters, and apart of Whitechapel Gallery: First Thursdays collaboration on flyers and leaflets near and around each gallery.

Originally I wanted to work with Jean Cocteau's art gallery based in Menton, but unfortunately it's temporarily closed. I chose Whitechapel Gallery's event as I thought it would be a way of promoting the products at something that's relevant, like an art gallery. ]]> 2023-04-17 18:47:20 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2557445914 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2557447429 Each limited edition flavour will have more advertisement than the original flavour, Lemon, so it seems as the brand has been out for a while, known and isn't new and upcoming. ]]> 2023-04-17 18:48:35 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2557447429 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2557449116 I created this advert after having advice on using just type. I found it uncomfortable and ugly to look at, as if something was missing. Also experimenting with a different background colour. I will not be using this advert.]]> 2023-04-17 18:50:02 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2557449116 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2557454287 After experimenting more with type, I found enlarging the type and giving it more colour encouraged the look of the poster, making the consumer want to work out what its saying, or want to know more. I will be using this advert, placed in tube and train stations, with two adverts on each side with a coloured background and just the logo. When experimenting, I found having each word a different colour, and harder to read looked better than the words all squished up on each line, this way makes it more interesting to look at and work out each word.]]> 2023-04-17 18:54:36 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2557454287 mfender01202011 https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2574206423 2023-05-01 20:46:46 UTC https://padlet.com/mfender01202011/q22y5qjxaaore609/wish/2574206423