Sarkisian.Fads and how they effect brands and people by

(Holtermann, 1)

sophiasark2208 — 2025-09-24 13:05:07 UTC

“In some respects, Brandy Melville is similar to Zara, H&M and other retailers operating in the fast-fashion industry, which puts a premium on low-cost clothing manufactured on quick trend cycles.”

Sproles, 116

sophiasark2208 — 2025-09-24 14:36:23 UTC

“Fashions are, by definition, temporary cyclical phenomena adopted by consumers for a particular time and situation.”

Holtermann, 2

sophiasark2208 — 2025-09-24 14:37:38 UTC

"The company’s supply chain is opaque, but much of its clothing is manufactured at a factory in Prato, Italy, that employs Chinese immigrants...s home to several factories for fast-fashion companies, some of which have exploitative labor practices.”

Sproles, 3

sophiasark2208 — 2025-09-24 14:38:16 UTC

"Mass retailers become unintentional dictators of choice

when certain dominant trends are offered and pro-

moted almost exclusively...

Connections

sophiasark2208 — 2025-09-24 14:40:21 UTC

H&M and Zara are both brands that have terribly made clothing but they follow the same trends as Brandy Melville. They follow the phenomena "trends" that Sproles mentions. This follows how a fad is created and soon dies.

Connections

sophiasark2208 — 2025-09-24 14:40:57 UTC

Retail companies can grow super quickly due to the sudden popularity of their item, this can cause like Sproles said "unintentional dictators". We can assume from the Brandy Melville article that the 'dictators' would also like to make money super fast...which means pump out the cheaply made item super fast!

Kaiser, 2

sophiasark2208 — 2025-09-24 18:48:53 UTC

“The Hollywood starlet who’s personally dressed by Donatella Versace is no less a Fashion Victim than the small-town salesgirl who hops on every fad at her local JC Penney”

Sproles, 117

sophiasark2208 — 2025-09-24 18:51:07 UTC

“In particular, conceptualization of fashion in long run and short run time frames focuses attention on the important design history of fashion objects, and to the variety of processes through which consumers accept specific new styles.”

Connection

sophiasark2208 — 2025-09-24 18:57:08 UTC

The rest of Kaiser's quote says this, "anyone who has ever looked back at old pictures and cringed." (Kaiser, 2). What she meant in this context was that, who hasn't gone back in their photos and was like 'uh why would I ever wear that its so not cute'. She calls those people fashion victims, meaning they have fallen for the fad of whatever is trending in their aesthetic.

Sproles helps this by saying, hey we use old fashion trends today. Similarly to how my parents always say, girl I wore that when I was you're age and we thought it was ugly back then. It's just the roles are reversed, we like those trends because the 90's/ 80's style is huge right now/