https://padlet.com/hua_tai_heng/pzo5e0yucdn2c175 Made with a wish on a star en-us 2021-11-13 00:45:14 UTC 2021-11-15 02:08:24 UTC hello@padlet.com https://padlet.com/hua_tai_heng/pzo5e0yucdn2c175/wish/1890015392 Psychographic Segmentation: 
it's more towards Personality, Interest, Activity, and Opinions of consumers.

Behavioural Segmentation: 
it's more towards the consumer's Usage Rate or Buying Pattern]]> 2021-11-15 02:01:25 UTC https://padlet.com/hua_tai_heng/pzo5e0yucdn2c175/wish/1890015392 190173911 https://padlet.com/hua_tai_heng/pzo5e0yucdn2c175/wish/1890017670 Psychographic segmentation focuses on customer's personality trait, values, lifestyle and interest.  Whereas Behavioural segmentation is a measure of consumers actions and thoughts as a consumer.]]> 2021-11-15 02:02:24 UTC https://padlet.com/hua_tai_heng/pzo5e0yucdn2c175/wish/1890017670 190078951 https://padlet.com/hua_tai_heng/pzo5e0yucdn2c175/wish/1890019259 Psychographic: lifestyle, values and activities
Behavioural: actions and their thoughts]]> 2021-11-15 02:03:05 UTC https://padlet.com/hua_tai_heng/pzo5e0yucdn2c175/wish/1890019259 19024541 https://padlet.com/hua_tai_heng/pzo5e0yucdn2c175/wish/1890019471 Psychographic segmentation focuses on understanding the consumer's social class, lifestyle and their key values while behavioural refers to the actions and thoughts of the consumer, for example their usage rate/frequency and their loyalty to a brand.]]> 2021-11-15 02:03:11 UTC https://padlet.com/hua_tai_heng/pzo5e0yucdn2c175/wish/1890019471 190206982 https://padlet.com/hua_tai_heng/pzo5e0yucdn2c175/wish/1890020159 Psychographic - It is how brands find the right customer match based on customer attitudes and lifestyles. 
Eg. Personalities, lifestyles, interest

Behavioural - The process of grouping customers according to their behaviour when making purchasing decisions. 
Eg. Purchasing behaviour, ocassion purchasing]]> 2021-11-15 02:03:30 UTC https://padlet.com/hua_tai_heng/pzo5e0yucdn2c175/wish/1890020159 https://padlet.com/hua_tai_heng/pzo5e0yucdn2c175/wish/1890021221 Psychographic segmentation refers to the consumer as a person and it seeks to understand the consumer's lifestyles and activities. Basically, it tries to find out what is the motivations behind their actions 

Behavioural segmentation refers to their actions and thoughts as a consumer and is measured through their loyalty to a brand. ]]> 2021-11-15 02:04:00 UTC https://padlet.com/hua_tai_heng/pzo5e0yucdn2c175/wish/1890021221 https://padlet.com/hua_tai_heng/pzo5e0yucdn2c175/wish/1890021301 Psychographic is focus on the customers personalities' and interest. For example, their lifestyle, hobbies and personality traits . It analyzes customers as people. 
Behavioral is focus on how consumers interact and engage with products and brands for example their purchase habits,, spending , browsing habits and various interaction with brand that factors to consider. It focus on customer behaviors.]]> 2021-11-15 02:04:02 UTC https://padlet.com/hua_tai_heng/pzo5e0yucdn2c175/wish/1890021301 19003326 https://padlet.com/hua_tai_heng/pzo5e0yucdn2c175/wish/1890021463 Psychographic seeks to understand the consumer's lifestyle, key values and well as their daily activities. 

Behavioral focuses on how consumers interact and engage with the products and brand based on actions and thoughts.]]> 2021-11-15 02:04:07 UTC https://padlet.com/hua_tai_heng/pzo5e0yucdn2c175/wish/1890021463 https://padlet.com/hua_tai_heng/pzo5e0yucdn2c175/wish/1890021810 psychographic segmentation would be about personal traits, values and interests and more about their personality 

behavioral segmentation refers to their buying behaviors only. it usually does not take psychographic data into account]]> 2021-11-15 02:04:15 UTC https://padlet.com/hua_tai_heng/pzo5e0yucdn2c175/wish/1890021810 https://padlet.com/hua_tai_heng/pzo5e0yucdn2c175/wish/1890022008 behavioral : how consumer interact and engage with products 

psychographic : understanding their life styles and key activities . finding the motivation for buying product]]> 2021-11-15 02:04:21 UTC https://padlet.com/hua_tai_heng/pzo5e0yucdn2c175/wish/1890022008 https://padlet.com/hua_tai_heng/pzo5e0yucdn2c175/wish/1890022165 Psychographic segmentation is about the lifestyle and interest of the audience whereas behavioural is more on their action and behavior taken in the marketplace, the ways they engage products and brands.]]> 2021-11-15 02:04:25 UTC https://padlet.com/hua_tai_heng/pzo5e0yucdn2c175/wish/1890022165 https://padlet.com/hua_tai_heng/pzo5e0yucdn2c175/wish/1890022446 Psychographic segmentation refers to a customer’s lifestyles, interests and attitudes however a behavioral segmentation refers to how consumers interact and engage with products such as their loyalty status, usage rate and their buying behavior. ]]> 2021-11-15 02:04:32 UTC https://padlet.com/hua_tai_heng/pzo5e0yucdn2c175/wish/1890022446 https://padlet.com/hua_tai_heng/pzo5e0yucdn2c175/wish/1890022529 Psychographic - breaks down your customer groups into segments that influence buying behaviors, such as: beliefs, values, lifestyle, social status, opinions and activities.

Behavioural - understanding customers not just by who they are, but by what they do, using insights derived from customers' actions. ... It allows businesses to divide customers into groups according to their knowledge of, attitude towards, use of, or response to a product, service or brand]]> 2021-11-15 02:04:34 UTC https://padlet.com/hua_tai_heng/pzo5e0yucdn2c175/wish/1890022529 19012449 https://padlet.com/hua_tai_heng/pzo5e0yucdn2c175/wish/1890022924 Psychographic segmentation refers to a consumer lifestyle, values while behavioural segmentation refers to the measure of consumer action and thoughts such as how they engage with the brand.]]> 2021-11-15 02:04:44 UTC https://padlet.com/hua_tai_heng/pzo5e0yucdn2c175/wish/1890022924 https://padlet.com/hua_tai_heng/pzo5e0yucdn2c175/wish/1890023047 Psychographic are more to what we love and our preferences or base on personaliity. Whereas, Behavioural are more towards a routine, how often you do it or the type of person you are for example price sensitive low so you spend cheaper product for a certain item. This also comes with your loyalty towards product.]]> 2021-11-15 02:04:48 UTC https://padlet.com/hua_tai_heng/pzo5e0yucdn2c175/wish/1890023047 https://padlet.com/hua_tai_heng/pzo5e0yucdn2c175/wish/1890024056 Psychographic variables are looking at their consumer's actions and thoughts while behavioral is analyzing the purchase patterns and style. ]]> 2021-11-15 02:05:13 UTC https://padlet.com/hua_tai_heng/pzo5e0yucdn2c175/wish/1890024056 190178821 https://padlet.com/hua_tai_heng/pzo5e0yucdn2c175/wish/1890024774 Psychographic: This is about dividing the market into similar groups based on values, interests, lifestyle, and personality (e.g. values: different culture have different values)

Behavioral: This is based on the action taken by the use (examples would be purchasing habits, spending habits)]]> 2021-11-15 02:05:31 UTC https://padlet.com/hua_tai_heng/pzo5e0yucdn2c175/wish/1890024774 190415641 https://padlet.com/hua_tai_heng/pzo5e0yucdn2c175/wish/1890025677 Psychographic focus more on consumer's personality, value, lifestyle and attitude 

Behavioural: focus on activites of the consumers such as the buying behavior such as customer expected benefits]]> 2021-11-15 02:05:53 UTC https://padlet.com/hua_tai_heng/pzo5e0yucdn2c175/wish/1890025677 https://padlet.com/hua_tai_heng/pzo5e0yucdn2c175/wish/1890026611 Segmentation variable (to easily differentiate, Wide lens) : Characteristics, Behaviour and Preferences , Activity

Psychographic Behaviour( part of Segmentation variable, Narrow lens): Cognitive Factors, Values, Personality traits, Belives, Social class, lifestyle]]> 2021-11-15 02:06:16 UTC https://padlet.com/hua_tai_heng/pzo5e0yucdn2c175/wish/1890026611 https://padlet.com/hua_tai_heng/pzo5e0yucdn2c175/wish/1890026901 Psychographic is more of how the customer is living their life, the type of person and social circle they are in.

Behavioural is how the customer connect with a brand, their attitude and actions.]]> 2021-11-15 02:06:25 UTC https://padlet.com/hua_tai_heng/pzo5e0yucdn2c175/wish/1890026901 https://padlet.com/hua_tai_heng/pzo5e0yucdn2c175/wish/1890027075 psychographic segmentation is when you break your customer groups down into units as it pertains to their beliefs, values.  The psychological aspects that influence consumer purchase behavior such as lifestyle, social status, opinions, and activities.

Behavioural segmentation refers to how a consumer behaves when they purchase a product. The consumer lifestyle and preferences is a few factors that determine that.]]> 2021-11-15 02:06:29 UTC https://padlet.com/hua_tai_heng/pzo5e0yucdn2c175/wish/1890027075 19019143 https://padlet.com/hua_tai_heng/pzo5e0yucdn2c175/wish/1890030243 Psychographic: the lifestyle of the consumer
Behavioural: How they think and act ]]> 2021-11-15 02:07:50 UTC https://padlet.com/hua_tai_heng/pzo5e0yucdn2c175/wish/1890030243 https://padlet.com/hua_tai_heng/pzo5e0yucdn2c175/wish/1890030325 The main difference between behavioral and psychographic segmentation is that, BS, focuses on how consumer interact and engage with products and brand. PS, focuses on customer personality and interest. ]]> 2021-11-15 02:07:53 UTC https://padlet.com/hua_tai_heng/pzo5e0yucdn2c175/wish/1890030325 https://padlet.com/hua_tai_heng/pzo5e0yucdn2c175/wish/1890031437 Psychographic: Based on customer's lifestyle, interest, and values. 

Behavioral: Based on usage rate, occasion, and benefits sought. ]]> 2021-11-15 02:08:24 UTC https://padlet.com/hua_tai_heng/pzo5e0yucdn2c175/wish/1890031437