Assignment 1: by Alexandra Lovatt

Marketing Roles:

lovattalex02 — 2024-03-18 18:09:47 UTC

JD marketing lead (Mid-senior level).
The fragrance shop digital marketing manager (Min-senior level).
Red bull shopper marketing internship (graduate level).
Street interviews social media marketing intern (graduate level).

Key Skills Required:

lovattalex02 — 2024-03-18 18:20:18 UTC

- Lead and empower the team to achieve targets

- Knowledge of brands on global/regional/international level

- An innovative thinker to achieve the right balance to impact the customer

- Creative problem-solving mindset

- Confident

- Reliable

- Trustworthy

- Positive thinker

- Knowledge of the core principals of paid advertising

- Experience with marketing ad channels, including Google AdWords, Microsoft Ads, TikTok, Snapchat and Google Analytics.

- Ability to apply paid media knowledge to wider marketing campaign ideas.

- Ability to work in a fast-paced environment.

Identify My Strengths:

lovattalex02 — 2024-03-18 18:29:55 UTC

Name: Alex Lovatt

Strengths:

Ability to work in a fast paced environment
positive thinker, reliable, trustworthy.
creative problem-solving mindset
team leader to be able to empower others
an innovative thinker
Ability to apply paid media knowledge to wider marketing campaigns
experience with marketing channels

Area to improve:

confidence
knowledge of brands on international and global levels
knowledge of core principals of paid advertising
work with Google Ads and Google Analytics more

Critical Path: Key Responsibilities.

lovattalex02 — 2024-03-18 18:56:19 UTC

- Prepping briefs

- Undertake training

- Analysing social media stats and providing reports

- Pitching creative social media strategies

- Managing social media strategies

- Management of partner brand relationship development from a marketing perspective

- Control and monitor investment in line with brand activity and assigned budgets.

- Optimise budgets to drive awareness and conversion of partner brand campaigns.

- Lead and motivate a team

- Work with internal stakeholders, buying, merchandising, retail and multichannel teams to optimise budget and deliver visual strong and engaging campaigns.

- Establish effective joint working relationships with key stakeholders both internally and externally.

- Attend customer meetings, briefing and relationship building opportunities.

Reflection:

lovattalex02 — 2024-03-18 19:01:40 UTC

In my assignment I will be using the SOSTAC model, as my model of reflection.

Situation analysis, objectives, strategy, tactics, actions and control.

Future Learn:

lovattalex02 — 2024-03-18 19:18:56 UTC

Having workshops and different networking events which are presented by different industry experts while covering a range topics. Brands need to use a range of old and new tactics to stand out and stay relevant.

Future Resources:

lovattalex02 — 2024-03-18 19:21:54 UTC

The brand needs a larger amount of resources, starting from different insights, future opportunities and connections to potential employers. This can be done by hosting different events and gaining loyalties from more people.

Future Membership:

lovattalex02 — 2024-03-18 19:24:00 UTC

To have people of interest create personal guidance and mentorship to support us when we are navigating through the industry which is evolving everyday into something much bigger.