The Star Image of Lady Gaga by 201712551

1. Gaga's rise as a musician

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2. Albums

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6.Public appearances

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4. Acting Debut

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Authenticity

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5. ''A Star Is Born'

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3. The ultimate LGBTQ advocate

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9. Haus Labs

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7. Fashion

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8. Madonna Feud (2011)

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"Lady Gaga has always been a performer. She's been doing it for years in clubs in New York."

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Following the saying ''No dream without drive'', before reaching the lavish pop star status she has rightfully earned today, Gaga was a go-go dancer for almost a year - in order to financially support herself further, along with her daytime job as a waitress in New York. She stated that whilst she danced, she would ask to play her songs in order to 'infiltrate' the underground scene in an attempt to make herself more known. Demonstrating both her hardworking attitude and innovative mind, she proves herself as an unmissable force to be reckoned with from the get-go of her career. After writing songs for artist such as The Pussycat Dolls and Fergie, she caught the attention of music producer Akon, the take-off point where her stardom truly launched with her renowned debut album - The Fame.

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Lady Gaga's discography is undeniably unique - with album genres ranging from Pop, Rock, two film soundtracks in which she has starred in and even a jazz album with the renowned Tony Bennet. Her plethora of diverse artworks contribute to her individuality - a key element of her star image. From LGBTQ representations, to raw storytelling of personal anecdotes, Gaga explores a vast range of musicality, establishing her core star quality which extends to all elements of her character - versatility.

An openly liberal role-model

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The 'Born this way'' album, is centred on the encouragement of being your true self, regardless of your sexual orientation . Gaga founded a non-profit charity focused on anti bullying, specifically for those who have experienced homophobia. This article's coverage highlights the appraisal she gained throughout the media for utilising her status for a good cause, she even goes so far as to aspire to discuss her concerns on fan suicide with the president at the time, Obama, detailing her devotion for this cause. Regarding the choice of image by the BBC for the article, her evident passion mediates the singer in a determined light despite the likelihood of controversy.

''ARREST ME RUSSIA''

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Brand coherence:

Gaga in Russia, Born This Way tour 2012, her reaction to being told she could be arrested for being openly bisexual .

The infamous meat dress (2010)

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Gaga has established her star image through her fashion choices, though none are ever the same, it is this lack of set aesthetic that makes her so recognisable - her camp unpredictability. She arguably outdid herself at the 2010 VMAs where she dressed head to toe in an outfit made of real raw meat. Leaving viewers stunned and news outlets busy, Gaga took over the event with her sporadic choice of attire yet though seemingly an abnormal choice, she stays coherent with her morals, later stating in an interview with Ellen Degeneres “If we don’t stand up for what we believe in, we’re going to have as much rights as the meat on our bones.” This was in relation to LGBTQ rights, which Gaga is an open advocate for.

Versace muse

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Gaga and Donatella Versace have shared a special bond throughout the years with this article stating Gaga referring to her as a ''sister''. Bonding over ''wild clothes'' and ''self transformation'', Gaga has starred in many Versace campaigns, even becoming the face in the 2014 collection. The heartwarming way in which Gaga speaks about Donatella reiterates to the public that her brand deals go further than strictly business, she creates meaningful relationships. This use of secondary media mediates her as authentic and a down to earth human who can successfully utilise duality by proving herself as easy to work alongside whilst getting the job done efficiently - she even pays homage to the designer in the eponymous Artpop hit 'Donatella'.

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Collaborations include :

Versace
Alexander McQueen
Valentino
Schiaparelli
Gucci
Tiffany and Co

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In this text, Dyer argues that ''The constructed nature of the celebrity sign allows the audience to derive pleasure from the ability to construct and reconstruct the star image from a variety of texts in complex and often contradictory ways.''(Dyer and Meyers: 2009, p894) Gaga's fashion persona allows for this audience engagement in relation to her star image as she offers a vast range of complex and unconventional looks that then lead audiences to construct their own meanings as to why she chooses to dress in such a way, whilst also creating anticipation as to what quirky look she will debut next.

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Rhetoric

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Articles in relation to Gaga's fashion:

'Gaga' (made up term to describe anything talented or out of the ordinary that could be associated with the singer
iconic
show-stopping
shapeshifter

secondary media's coherent rhetoric frames her star quality through consistent praise on her image.

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'Born This Way' vs 'Express Yourself'

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Upon Born This Way's release in 2011, artist Madonna felt the song ''blatantly [ripped off]'' her own 'Express Yourself'. Though never directly attacking, Madonna often ripped off Lady Gaga throughout the years even stating her music ''felt reductive''.

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Following this, Gaga demonstrated her maturity by not responding in a confrontational way, she rather continued to admire the artist who she looked up to. The feud built up her likeability as she communicated civilly helping establish her authenticity.

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Though initially there was some debate as to whether or not these tracks sounded similar which could harm Gaga's image as she thrives off of originality, this ultimately contributed toward establishing Gaga's star image as the secondary media's response to this drama led audiences to favour her. She was framed in a positive light due to the recognition of the genuine qualities that the artist demonstrated when addressing the seemingly one sided dispute on Madonna's behalf.

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She is portrayed as a passionate spokeswoman, using her acclaimed status to serve as a vessel for those who do not have the platform she does. The secondary media reporting on the release of the charity establishes her brand image further - allowing her to garner a wider reach on those who the charity can help whilst synonymously help create her legacy as an LGBTQ icon.

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the plethora of articles on the internet accentuate her commitment and passion toward the community.
sets her apart from others, this act is not tokenistic but rather stems from a genuine desire to achieve equality.
allows her to build up a community where the secondary can contribute and utilise a platform where they can freely voice their opinions.
helped remove the taboo on the LGBTQ community for the context of the time period.

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A tiktok post covering the pop culture clash.

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The public's responses toward the video show an overwhelming bias toward Lady Gaga, as evidenced by the screenshot. Her influence is astounding, and considering Madonna's reception throughout the years it is impressive that Gaga had enough of a significance for so many people to be on her side. Whilst Gaga's reputation began to skyrocket, Madonna's diminished highlighting the importance on how stars should carry themselves- Gaga proved that being genuine and staying humble rather than arrogant, allows for a sincere and favourable public image.

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''Listen to her radiate her magic''

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Gaga creates an ode to the likes of Donatella as a fashion designer, proving herself as not just a singer but also a talented songwriter who creates music for her own artistic pursuits. She is not solely fixated on making money but instead creating art, thus the inspiration behind her album Artpop.

The Sopranos (2001)

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Gaga made her acting debut at just 15 years old in an episode of The Sopranos.

American Horror Story (2015)

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Gaga starred in American Horror Stories' fifth season, Hotel, as one of the main cast, due to her already established status as a pop star, her acting debut with significant screen time was widely anticipated and well liked, she went onto star in the next season with a smaller role in the sixth season.

The Triple Threat

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''Celebrities are a central part of the way media commodities are sold... All celebrities have a value in common value - to sell products, media and otherwise'' (Williamson: 2016, p12). Relating this to Gaga's appearance in American Horror Story, she is plastered all over all the promotional materials for the season in which she stars, the main appeal of this season focuses on the fact that the star will feature. Following the declining viewing figures, the show utilised Gaga in order to secure a presold audience - benefiting both parties, a stepping stone for the budding actress to further pursue an acting career and show off her multi-cultural talent as a triple threat.

A Star Is Born (2018)

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Nominated for 8 academy awards, A Star is Born was Gaga's acting breakthrough. Featuring original songs composed live by the star throughout the filming, she solidifies her dual talent for acting and singing in the critically acclaimed piece.

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In this interview of Bradley Cooper on the Tonight Show, Cooper reflects on his experience working with Gaga on A Star Is Born stating they had an ''instant chemistry'' when they sang together. This statement serves as a source of credibility toward Gaga being easy to work with - evidencing her likeability as a star but also as a regular human being.

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This clip of Gaga circulated heavily across social media, audiences were in awe of her raw natural talent. This is accentuated due to the fact that she is in ordinary clothing and bare-faced - a light the star is rarely seen in. However through being seen in such a way, viewers respected seeing Gaga in such a casual way, she is more humanised and relatable, even without the lavish persona, her talent is undeniable.

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Many news outlet reported on the supposed 'romance' between Gaga and Cooper on set. Though eventually both parties denied these rumours, the lack of urgency in addressing the allegations further fueled the films popularity at the time potentially leaving the question as to whether this was PR.

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The video of their performance of ''Shallow'' at the Oscars has 850 million views

House Of Gucci (2021)

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Solidifying her path toward acting, Gaga starred in House Of Gucci in 2021, though unlike her previous film, she was not nominated for an Oscar. However various reports claim her fans believed she was ''robbed'', (Variety) evidencing the extent of her stardom, whether fans genuinely believed she deserved the nomination or if they just idolised her as a singer support was shown nonetheless.

Joker: Folie a Deux (2024)

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A more controversial performance, Joker received mixed reviews with a surprisingly low 31 percent score on Rotten Tomatoes, reports state that the musical element the adaptation utilised was not received well by fans. Gaga released her concept album 'Harlequin' alongside the films release reiterating her duality as a multitalented idol.

Wednesday (2025)

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Following her song 'Bloody Mary', being heavily associated with the Character Wednesday and the huge circulation/trend with users on Tiktok dancing along to the 'Wednesday's dance', it seemed only fitting for Gaga to make an appearance in the series. She will feature in the second half of the second season, even releasing an official song this time featured in the series, released a few weeks ago ''The Dead Dance''. Her influence still heavily relevant - even being ahead of her time with 'Bloody Mary' recirculating in the charts after 10 years - her stardom and impact on the culture is still growing.

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The Devil Wears Prada 2 (????)

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Recently confirmed to star in the highly anticipated sequel of The Devil wears Prada, Gaga's acting career is still thriving. The mystery surrounding details about the film builds further anticipation, joining such A star co-stars such as Anne Hatheway and Meryl Streep highlights Gaga has established her ability in the acting world and shows interest to further build her resume as an respected actress who goes above and beyond as demonstrated by her previous roles, her star image is not only growing but expanding in other fields.

Stefani Germanotta

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Born in 1986, Stefani Joanne Angelina Germanotta, more famously known as Lady Gaga grew up in Manhattan New York. Learning the piano at just 4 years old, Gaga has always shared a passion for music, she often turned to this in times of sorrow, she was bullied growing up which encouraged the spark for change which she heavily advocates for now as an established star. Her upbringing contributed heavily to who she is today, no matter any obstacles she encountered such as facing bullying throughout her school years to being dropped by her first label, the dedication for music that she had as a child carried her through the adversity turning her into the beloved star she is today.

''I'm just a rockstar''

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In the commencement of Gaga's career, she was faced with many sexist questions and remarks. Though this is unfortunately not an anomaly for many female popstars, Gaga's response carried wit in a respectful manner. She was asked if sexuality in her music is distracting and she replied by comparing this to male singers and states that they would be considered rockstars which she says she is. She proves her strength by standing up for herself and other women in the industry, creating the foundation and star quality for herself as an independent and admirable woman who does not take disrespect - traits visible in her character now shown through the 'Born This Way Foundation' for instance.

Met Gala (2019)

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Detailed by the most known fashion magazine, Vogue, as 'legendary', Gaga, as she has done many times in her career took over the 2019 Met Gala with her 'incredible' 16 minute transformation with over 4 different looks. This led to further coverage with Vogue even releasing a behind the scenes on her transformation due to the vast coverage of her outfit, proving herself again as more than a forgettable pop-star but rather showcasing her star quality as an artist and a performer.

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MTV Awards (2009)

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The article interestingly states 'the VMAs will never make history like it again, and the fans know it too. In just four days, the re-uploaded performance has almost 350,000 views. “Please leave it up for future generations to witness,” begs the top comment. ' This statement emphasises the rarity of a star such as Gaga, her legacy can not be replicated as such originality and talent is unique and as shown through the coverage of the performance even now, lasting and impressionable.

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A defining moment in pop culture history, Gaga's performance made such an impact that it is still being reported on well over 10 years later. With blood pouring from her outfit, Gaga made a note of highlighting the way in which the industry has failed artists such as Amy Winehouse and Selena. In true fashion to her star image as a representative, this was recognised and written upon by many news outlets and circulated on social media. Similar to the ways in which she crafts her eccentric persona the performance was built on shock factor that left left a lasting impression.

Gaga: Five Foot Two (2017)

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Gaga released a documentary produced by Netflix in 2017. It followed her life in preparation for her upcoming super-bowl half time performance and the production of her 2016 studio album Joanne. We witness her battles with health conditions and follow her personal life and the inspiration between the album named after her deceased Aunt. This documentary helps shine a light on Gaga in a more personable angle. The topics covered show that she is not just a star but rather a person too who also goes through real life struggles making her star image more admirable as for instance she still goes above and beyond in performances for her fans even after suffering with fibromyalgia, her dedication in life shining through in all elements of her character - we witness her on a more personal and intimate level.

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In true fashion to her versatile multi-talented star image, Gaga released a makeup collection in 2019 focused on offering an inclusive range of cruelty-free and vegan products.

Sephora

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Available both online and in store at well known international beauty store Sephora, the description in relation to the range has a deliberate focus on the future, ''the future is beautiful'' places both an emphasis on the longevity of the product, but also on the existing influence of the pop star, implying this is simply the start of her influence in the beauty industry- the brand is consistently evolving and improving whilst simultaneously contributing to the versatile aspect of her star image.

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This Cosmopolitan article reiterates the successful strategy of Gaga's establishment as a singer ensuring a presold audience when taking the risk to branch out as a business women in a different industry. Though the product itself is has overall positive reviews for its functional purpose, her existing fanbase and star image could potentially reflect a bias toward her association with the product.

Oheema (2023)

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Remaining coherent with her consideration for inclusivity, Gaga released over 50 shades in her foundations which did not go unnoticed by influencers who reviewed the product. Often shunned for the exclusion of products available for darker skinned women in the make-up industry Gaga prided herself on creating a product that would appeal to all different types of women, reflective of the development of her star image evolving whilst staying coherent to the initial morals and values that she started out with.

Press Release (2022)

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Simplistic clothing and logo design places emphasis on faces so that viewers focus on the product.

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representation is hugely inclusive; varying in skin tone, race, gender, age, and implied sexual orientation.

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Varying makeup styles reflect versatility of the products, offering something for all and reinforcing the message of the diverse and multi-inclusive target audience.

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Gaga herself features in the campaign, styled in a similar fashion to the other models, giving off the impression that she is just a regular girl also, humanises her making her more relatable but also attracting viewers through her existing influence as a pop-star.

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Facial expressions reflective of make-up style for example, more playful look with warmer lipstick shade openly smiling whereas sharper look with dark eyeshadow has a sterner glance. Once again communicative on the versatility of the product.

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This article highlights the influence in which her anecdotes shape her star image today, stating ''By celebrating the ‘‘monster,’’ the ‘‘freak,’’ or the ‘‘misfit’’ in multiple expressions—not ‘‘fitting in’’ at school or being gay—she is able to build a sense of subcultural membership among fans.'' (Corona:2011, p7) this statements arguably builds up the likeability of Gaga as she has taken the taboo aspects of her life and turned it into a career in which she encourages their celebration allowing relatability for others who have had similar experiences.