Marketing and trade sales by https://padlet.com/victoriagoodall/pw4ssiqh8vu63a3f Solutions to the workload challenge from the Pulse survey en-us 2022-05-26 12:54:48 UTC 2022-06-21 13:35:11 UTC hello@padlet.com https://padlet.com/victoriagoodall/pw4ssiqh8vu63a3f/wish/2201047959 Stop relying on freelance marketing so much, the time/cost of managing them outweighs their worth. ]]> 2022-05-26 15:50:15 UTC https://padlet.com/victoriagoodall/pw4ssiqh8vu63a3f/wish/2201047959 A no meeting day would be good. But it has to be regular. Once a week might not be doable but every other week could be. https://padlet.com/victoriagoodall/pw4ssiqh8vu63a3f/wish/2201954935 2022-05-27 08:01:00 UTC https://padlet.com/victoriagoodall/pw4ssiqh8vu63a3f/wish/2201954935 Perhaps not a realistic solution but going to put it anyway! We need more specialist roles within our team like Briony's role. A social media manager for example would mean that this person concentrates on creating. implementing and strategizing social activity. https://padlet.com/victoriagoodall/pw4ssiqh8vu63a3f/wish/2201957437 2022-05-27 08:03:47 UTC https://padlet.com/victoriagoodall/pw4ssiqh8vu63a3f/wish/2201957437 This links to sales but I think a lot of the support we give to the sales team could come from a Sales Support role. In a previous job, we had a sales support person who dealt with events, providing lists to the reps, general queries. It meant that we were much more focused on marketing rather than being distracted by sales. https://padlet.com/victoriagoodall/pw4ssiqh8vu63a3f/wish/2202062316 2022-05-27 10:41:00 UTC https://padlet.com/victoriagoodall/pw4ssiqh8vu63a3f/wish/2202062316 Gauge whether a move to marketing split by type, rather than subject works better? https://padlet.com/victoriagoodall/pw4ssiqh8vu63a3f/wish/2212100872 2022-06-06 11:31:38 UTC https://padlet.com/victoriagoodall/pw4ssiqh8vu63a3f/wish/2212100872 Stricter/more rigid boundaries about what marketing do - I feel we often get pulled into things that take a long time but they aren't strictly marketing's job - but we're nice so we say yes and do it anyway. https://padlet.com/victoriagoodall/pw4ssiqh8vu63a3f/wish/2212103592 2022-06-06 11:35:17 UTC https://padlet.com/victoriagoodall/pw4ssiqh8vu63a3f/wish/2212103592 Review how we create marketing reports - who are they read by, what information do they want? https://padlet.com/victoriagoodall/pw4ssiqh8vu63a3f/wish/2212103593 2022-06-06 11:35:17 UTC https://padlet.com/victoriagoodall/pw4ssiqh8vu63a3f/wish/2212103593 Pay for Survey Monkey or ask the business to start using Google Forms or Microsoft Forms so amends can be done quickly https://padlet.com/victoriagoodall/pw4ssiqh8vu63a3f/wish/2212105778 2022-06-06 11:38:31 UTC https://padlet.com/victoriagoodall/pw4ssiqh8vu63a3f/wish/2212105778 https://padlet.com/victoriagoodall/pw4ssiqh8vu63a3f/wish/2212114066 In line with boundaries - revisiting with other departments timeframes of when we need things/ how long we need to get ready. e.g IB paper work, surveys, ad-hoc requests from sales team etc ]]> 2022-06-06 11:50:17 UTC https://padlet.com/victoriagoodall/pw4ssiqh8vu63a3f/wish/2212114066 https://padlet.com/victoriagoodall/pw4ssiqh8vu63a3f/wish/2212129166 I think it could be more clear as to whose role it is in the business to solve certain issues with platforms e.g. technical problems with the website/Biblio. A lot of these issues are often passed onto marketing to solve, which eats up time.]]> 2022-06-06 12:09:42 UTC https://padlet.com/victoriagoodall/pw4ssiqh8vu63a3f/wish/2212129166 We seem to pick up the slack where other teams don't want to do it. The new Sample Chapter process isn't great - with the ISBN set up, marketing responsible for design, print and mailing now (nothing has been taken away from us). https://padlet.com/victoriagoodall/pw4ssiqh8vu63a3f/wish/2212303168 2022-06-06 14:47:33 UTC https://padlet.com/victoriagoodall/pw4ssiqh8vu63a3f/wish/2212303168 Re-institute a cap on surveys so that we only do x amount per subject list per month. Have a coherent plan for revitalising Teacher Team, led by one specific person. https://padlet.com/victoriagoodall/pw4ssiqh8vu63a3f/wish/2212340919 2022-06-06 15:18:15 UTC https://padlet.com/victoriagoodall/pw4ssiqh8vu63a3f/wish/2212340919 Lack of direction. Possibly have monthly marketing meetings to bring team and direction together. hayleytanner https://padlet.com/victoriagoodall/pw4ssiqh8vu63a3f/wish/2213331499 2022-06-07 08:53:58 UTC https://padlet.com/victoriagoodall/pw4ssiqh8vu63a3f/wish/2213331499 More support as workload overwhelming and 'Just prioritise' doesn't help when a marketer 'owns' a growing list and is expected to report on sales, update catalogue, make changes to website, update/launch new triggered comms programme, check existing materials and price changes, prepare marketing plans etc etc. hayleytanner https://padlet.com/victoriagoodall/pw4ssiqh8vu63a3f/wish/2213338351 2022-06-07 09:00:39 UTC https://padlet.com/victoriagoodall/pw4ssiqh8vu63a3f/wish/2213338351 More guidance and training to keep up-to-date on marketing trends and internal processes hayleytanner https://padlet.com/victoriagoodall/pw4ssiqh8vu63a3f/wish/2213339801 2022-06-07 09:02:04 UTC https://padlet.com/victoriagoodall/pw4ssiqh8vu63a3f/wish/2213339801 Agree we need more specialist roles e.g. Social Manager hayleytanner https://padlet.com/victoriagoodall/pw4ssiqh8vu63a3f/wish/2213340213 2022-06-07 09:02:31 UTC https://padlet.com/victoriagoodall/pw4ssiqh8vu63a3f/wish/2213340213 Spread too thinly across day-to-day work and ad hoc projects and often faced with unrealistic timelines e.g. marketing report hayleytanner https://padlet.com/victoriagoodall/pw4ssiqh8vu63a3f/wish/2213341247 2022-06-07 09:03:39 UTC https://padlet.com/victoriagoodall/pw4ssiqh8vu63a3f/wish/2213341247 Agree with 'no meeting day' once a week as per other Hachette companies hayleytanner https://padlet.com/victoriagoodall/pw4ssiqh8vu63a3f/wish/2213348199 2022-06-07 09:06:04 UTC https://padlet.com/victoriagoodall/pw4ssiqh8vu63a3f/wish/2213348199 Too many ad hoc sales requests from publishing - why does this sit with marketing when publishing can get sales info from Andrew's spreadsheet just as easily? https://padlet.com/victoriagoodall/pw4ssiqh8vu63a3f/wish/2213357401 2022-06-07 09:09:37 UTC https://padlet.com/victoriagoodall/pw4ssiqh8vu63a3f/wish/2213357401 https://padlet.com/victoriagoodall/pw4ssiqh8vu63a3f/wish/2224042424 Buy a couple of InDesign licenses. Some of us can use it and can edit files in that rather than managing freelance designers.]]> 2022-06-17 13:29:12 UTC https://padlet.com/victoriagoodall/pw4ssiqh8vu63a3f/wish/2224042424 A few more follow-ups to some of the ideas suggested in Teams would be nice. Are we doing something with TikTok? How's the website? Are we still logging time spent in Spirit and is this to monitor their efficiency or ours? https://padlet.com/victoriagoodall/pw4ssiqh8vu63a3f/wish/2226569502 2022-06-21 07:58:28 UTC https://padlet.com/victoriagoodall/pw4ssiqh8vu63a3f/wish/2226569502