Phone chain is special because of the material used.

Information about the product:

1. Our products contain beads that have various shapes and colors.

2. Our products also use nylon fishing line so that it does not break easily.

3. The customers can customize the letters and colors according to the customer's tastes.

Product price:

1. Phone chains (RM8.99)

2. Bracelets (RM7.00)

3. Keychain (RM3.00)

• Name : Out Box Thinkers

• Description : Your go-to store for custom bread accessories, including phone straps, bracelets, and keychains

• Location: Based on Sarawak, Malaysia

• How to order : Clear instructions are provided in the bio for customers to place orders.

Content Highlights :

1. Posts

   • Showcase products ( phone straps, bracelet, keychain).

   • Product images emphasize creativity and quality.

2. Highlights

   • Phone straps : Features product close-up and design

   • Customers : Includes thank you notes and customer testimonials.

   • Bracelet : Display various bracelet designs for potential buyers.

AIDCA

1. Attention

   • Instagram's visual-first nature grabs attention through vibrant photos, engaging videos, and eye-catching layouts.

   • Features like stories, reels and highlights help businesses showcase products or services in creative and interactive ways.

   • For example, Out Box Thinkers uses engaging visuals, bold product descriptions, and relatable hashtags like #StyleYourWay to hook viewers instantly.

2. Interest

   • Businesses can generate interest by creating content tailored to their audience’s needs and preferences, like demonstrating product versatility or offering personalized options.

   • Out Box Thinkers creates intrigue with customizable designs (phone straps, bracelets, keychains) and highlights their practicality and charm for both personal use and gifting.

   • Interactive posts such as polls, quizzes, and reels keep users engaged and curious about new offerings.

3. Desire

   • Instagram enables businesses to spark desire by showcasing products in relatable scenarios, emphasizing their benefits, or using emotional appeal.

   • Out Box Thinkers builds desire by presenting their products as affordable, stylish, and ideal for gifting:

     "Unleash Your Style" and "Make someone's day unforgettable!" evoke emotional connection.

   • Posts and stories emphasize how the accessories can enhance personal style, creating a longing for ownership.

4. Conviction

   • Instagram builds trust through customer reviews, testimonials, and behind-the-scenes posts.

   • Businesses like Out Box Thinkers reinforce conviction by providing clear product descriptions, transparent pricing, and straightforward ordering processes.

   • Engaging with followers through comments or DMs further solidifies credibility and a sense of community.

5. Action

   • Instagram’s features make it easy for businesses to encourage actions:

     Clear CTAs like "How to order?" and swipe-up links or product tags in stories direct customers to buy.

   • Highlight sections (e.g., "Bracelets," "Phone Straps") allow users to navigate products easily.

   • Direct messaging and interactive posts foster quick and seamless customer interaction.

   
   

   Instagram provides a powerful platform for businesses to effectively attract, engage, and convert customers by leveraging its visually dynamic interface and interactive features. Out Box Thinkers exemplifies this by using Instagram to showcase its products, engage with followers, and drive sales, blending creativity with accessibility.

The manufacturing process taught me the importance of attention to detail and responsibility, ensuring our products met high standards. Collaborating with my group members also offered insights into effective marketing strategies, which helped us exceed our sales targets.

I'm grateful for my group’s dedication and cooperation. Working together brought us closer and made this assignment a memorable experience.

Elevate your gift-giving game with our stylish items!🎉 Perfect for any occasion, these unique gifts are sure to impress and bring a smile to everyone who receives them.🥰 Don't miss out—make someone’s day unforgettable!🤗

Come🥳 and get it now from us

Name:

Contact number :

Product : phone chain / bracelet / keychain

College :

Payment method : QR / Cash

Don't forget to follow our social media ! 😎

Instagram -

https://www.instagram.com/p/DDI6hpkPN6_/?igsh=M3dnc2dra2hhd3dh

TikTok -https://www.tiktok.com/@outboxthinkers?_t=8rKXrsCkrBp&_r=1

1. Clear Visual Appeal

• The photo prominently displays the product offerings (phone chains, bracelets, and keychains) featuring attractive designs and vibrant colors.

• The visuals are clean and organized, highlighting the details of each item, which immediately draws the viewer's attention.

2. Informative and Engaging

• The image includes essential information, such as product types and prices (e.g., RM8.99 for phone chains, RM3.00 for keychains, and RM7.00 for bracelets).

• A red highlight for customization (“Can customize your bracelet”) adds an extra layer of attractiveness and showcases the uniqueness of the products.

3. Emotional Connection

• The accompanying text (e.g., "Elevate your gift-giving game," "Make someone’s day unforgettable") builds an emotional appeal by focusing on the joy of gifting and personalization.

• Emojis make the post friendly, engaging, and relatable to the target audience.

4. Clear Call to Action (CTA)

• The post encourages viewers to take action by providing step-by-step instructions:

- Specify the product.

- Select payment methods.

- Follow social media pages (links provided).

• This ensures potential customers know exactly how to engage with the business.

5. Multi-Platform Promotion

• Links to Instagram and TikTok encourage further exploration, helping to build a cohesive social media presence and expand audience reach.

• By using this teaser image, Out Box Thinkers effectively sparks curiosity, provides crucial product details, and directs customers toward engagement all essential components of a successful teaser strategy.

Page Overview

1. Username and Branding:

• The name "Out Box Thinkers" conveys a sense of creativity and uniqueness, which aligns with the handmade, customizable nature of the products.

• The logo uses soft colors and floral designs, creating a friendly and aesthetic brand identity.

  
  

2. Follower and Engagement Metrics:

• Followers: 35 followers suggest that the page is in its growth stage.

• Engagement: One video has over 380 views, which is a positive indication of the content reaching potential customers.

  
  

3. Posts:

• The content is visually appealing, showcasing the products in a clear and organized way.

• Videos include key product features, pricing, and call-to-actions (e.g., "Only RM8.99," "Grab your own phone strap now").

  
  

4. Links and Contact Information:

• The profile includes a direct link to the brand's TikTok page URL, allowing viewers to navigate to related content easily.

• Email access is provided for direct inquiries, facilitating communication with potential buyers.

  
  

Strengths of the Page

1. Visual Content:

• TikTok’s video format allows for engaging demonstrations of the products, highlighting their design and functionality.

• The videos are short and captivating, keeping the audience engaged.

  
  

2. Call-to-Actions:

• Phrases like “Thoughts?” and “Grab your own phone strap now” encourage interaction and urgency to purchase.

• Pricing details included in the posts (e.g., RM8.99, RM7.00) inform viewers without additional clicks.

  
  

3. Customization Appeal:

• Mention of customizable bracelets and keychains caters to a broader audience, offering personalization options that make the products unique.

  
  

4. Cross-Promotion:

• The page cross-promotes other platforms (e.g., Instagram), directing traffic to expand its audience.

  
  

How TikTok Works for this Business

• Viral Potential: TikTok’s algorithm allows small accounts to reach a wide audience, even without a large follower base.

• Video Marketing: TikTok focuses on short-form videos, which are perfect for showing product details in a dynamic and engaging way.

• Community Engagement: By interacting with comments and following trends, the brand can connect with its target audience and build a loyal customer base.

This TikTok page serves as an accessible, visually engaging platform for promoting affordable, customizable accessories. By maintaining consistent branding, fostering engagement, and leveraging TikTok trends, @outboxthinkers can grow its audience and increase sales effectively.

AIDCA Marketing Framework

A: Attention

• Visual Appeal: The profile banner and logo are clean and eye-catching, with a pastel color scheme that reflects creativity and elegance.

• Profile Name: "Out Box Thinkers" sparks curiosity, inviting users to explore a brand that’s unique or “out of the box.”

• Short Video Content: TikTok videos, like the ones with accessory displays and promotions (e.g., "Only RM8.99"), immediately grab viewers' attention.

I: Interest

• Focused Content: The profile clearly emphasizes handmade accessories, appealing to a specific target audience interested in personalized and affordable items.

• Engagement Metrics: With 380 views on one of the posts, it suggests content that piques interest and resonates with the target audience.

• Short Clips: TikTok's format encourages fast, creative demonstrations of the products, sparking interest through concise storytelling.

D: Desire

• Affordable Pricing: Highlighting prices like RM8.99 and RM7.00 creates a sense of value for money, making the products more desirable.

• Customization: The mention of customizable bracelets and keychains appeals to users' desire for unique, personalized items.

• Quality Visuals: Videos showcase the quality and aesthetic of the products, enhancing their desirability.

C: Conviction

• Social Proof: The follower count (35) and views build trust, showing that people are engaging with the brand.

• Call-to-Action: Phrases like “Grab your own phone strap now!” create urgency and encourage purchase.

• Showcased Details: Videos and descriptions provide clear information about the products, reinforcing their appeal.

A: Action

• Contact Information: Email links and order details make it easy for interested users to reach out and place orders.

• Links to Instagram: Cross-platform promotion (linking Instagram) expands reach and encourages action.

• Simple Order Process: The video descriptions explain the steps to order, reducing any friction in the customer journey.