Club promoters must be highly skilled at various methods of marketing and promotion, including printing fliers and posters, making phone calls to media, posting online to ad and social media sites, and sending out email blasts and press releases. Club promotion involves lightning-fast activity to get the word out, especially just before an event, so the club promoter must be on the ball and able to handle the pressure of creating a buzz with marketing materials as quickly and as timely as possible.

handling money  

Much of the club promoters' business is done by word of mouth, so they have to know how to calculate deals on the spot to be sure they are getting what they should be paid by club owners, as delineated in the legal contracts they sign. Promoters must be able to negotiate a fair amount of pay, by percentage of sales for the event, by a certain dollar amount per person that attends, or more rarely as a flat fee. Club promoters must not be shy about what they are owed, and in some cases might have to be aggressive to ensure the club owner honors the agreement.

 Socializing