Case Study 1 by Shamim https://padlet.com/mae636/UABM2D 5W1H en-us 2016-12-09 01:42:27 UTC 2025-10-22 20:27:29 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Pizza.png Ah susu https://padlet.com/mae636/UABM2D/wish/142712751 Founder of Under Armour> Kevin Plank 
When they started the business ?
1996
What are they main business function?
Making superior t shirt 
What are the goal of Under Armour want to achieve? 
to be a leading developer,marketer and distributor o branded performance product
How does the product being offered to market?
Through the company's website and catalog, retailers and company store
Which is the most effective method that Plank believed?
Word-of-mouth advertising
How many product segment does under Armour have?
Apparel,footwear,accessories and license products


]]> 2016-12-09 02:10:09 UTC https://padlet.com/mae636/UABM2D/wish/142712751 https://padlet.com/mae636/UABM2D/wish/142712955 Under Armour, Inc. is an American sports clothing and accessories company. The company is a supplier of sportswear and casual apparel.[3] Under Armour began offering footwear in 2006.]]> 2016-12-09 02:13:10 UTC https://padlet.com/mae636/UABM2D/wish/142712955 Who are the competitors= Nike, adidas, Columbia, sporthill https://padlet.com/mae636/UABM2D/wish/142712957 2016-12-09 02:13:11 UTC https://padlet.com/mae636/UABM2D/wish/142712957 https://padlet.com/mae636/UABM2D/wish/142713021 1. Who is the founder of Under Armour? Kelvin Plank
2. When do Under Armour founded?
It begin in 1996,when the former university of Maryland football player wished he had an undershirt.
3. Who is the major competitors ? Nike, Adidas, Columbia Sportswear, SportHill

]]> 2016-12-09 02:14:08 UTC https://padlet.com/mae636/UABM2D/wish/142713021 https://padlet.com/mae636/UABM2D/wish/142713047 1. Who are the founder Under Armour? - Kevin Plank.
2. What are the product category of Under Armour? - Apparel, footwear, accessories and licensed products.
3. Why Kevin Plank create Under Amour is when he as a football player wish to had an undershirt that would help control the tempetature of his body dring a work out and not just get soggy as it soaked up his sweat.
4. How he achieve the company's vision of becoming the world's leader of athletic apparel brand? -attains physical differentiation through the value chain activities of technological development and procurement. 
5. When is the first product launched? -year 1996
6. Where is the widest geographic area which ahieve the higher sales in 2010 ? - north america]]> 2016-12-09 02:14:28 UTC https://padlet.com/mae636/UABM2D/wish/142713047 What is their goal=to be a leading developer, marketer, and distributor of brand performance products https://padlet.com/mae636/UABM2D/wish/142713080 Where is their headquarters=in the US(Baltimore,Marryland), European headquarters in the Netherlands and support office in Hong Kong and Guangzhou, China]]> 2016-12-09 02:15:05 UTC https://padlet.com/mae636/UABM2D/wish/142713080 What is the product category https://padlet.com/mae636/UABM2D/wish/142713127 Apparel, footwear, accessories]]> 2016-12-09 02:15:47 UTC https://padlet.com/mae636/UABM2D/wish/142713127 what is the management style under Armour？ https://padlet.com/mae636/UABM2D/wish/142713166 - a unique team-driven style]]> 2016-12-09 02:16:11 UTC https://padlet.com/mae636/UABM2D/wish/142713166 Where Under Armour sell it products https://padlet.com/mae636/UABM2D/wish/142713321 - 13 countries，including United Kingdom，Germany and France...]]> 2016-12-09 02:18:51 UTC https://padlet.com/mae636/UABM2D/wish/142713321 When under Armour achieved national recognition https://padlet.com/mae636/UABM2D/wish/142713431 -In the late 1990s]]> 2016-12-09 02:20:31 UTC https://padlet.com/mae636/UABM2D/wish/142713431 What is the strategic challenges=Effective management of its rapid growth and competition from major rivals such as NIKE and Adidas https://padlet.com/mae636/UABM2D/wish/142713446 2016-12-09 02:20:43 UTC https://padlet.com/mae636/UABM2D/wish/142713446 https://padlet.com/mae636/UABM2D/wish/142713459 The expansion of Under Armour's product lines, such as TurfGear, AllseasonGear, and StreetGear 

]]> 2016-12-09 02:20:56 UTC https://padlet.com/mae636/UABM2D/wish/142713459 How Under Anmour stopped other companys to entry the market? https://padlet.com/mae636/UABM2D/wish/142713504 - Under Anmour operates in a highly competitive industry in which the dominant players have a significant breadth of market, making it difficult for any new company to find an entry point]]> 2016-12-09 02:21:57 UTC https://padlet.com/mae636/UABM2D/wish/142713504 https://padlet.com/mae636/UABM2D/wish/142713586 Heat gear when it's hot
Cold gear when it's cold
All season ]]> 2016-12-09 02:23:35 UTC https://padlet.com/mae636/UABM2D/wish/142713586 What are the strengths = innovation, broad product portfolio, financial stability https://padlet.com/mae636/UABM2D/wish/142713589 What are the threats=high labor cost, fluctuating petroleum cost, low barriers to entry]]> 2016-12-09 02:23:37 UTC https://padlet.com/mae636/UABM2D/wish/142713589 Weakness https://padlet.com/mae636/UABM2D/wish/142713592 >Only have 8 suppliers
>relative small in size and financial strength compare to competitor]]> 2016-12-09 02:23:39 UTC https://padlet.com/mae636/UABM2D/wish/142713592 Why Under Armour can provide a wider range of branded products to it customer https://padlet.com/mae636/UABM2D/wish/142713596 By leveraging it's licensing partners.. ]]> 2016-12-09 02:23:41 UTC https://padlet.com/mae636/UABM2D/wish/142713596 https://padlet.com/mae636/UABM2D/wish/142713648 -HeatGear when it's hot
-ColdGear when it's cold
-AllSeasonGear between the extremes]]> 2016-12-09 02:24:53 UTC https://padlet.com/mae636/UABM2D/wish/142713648