https://padlet.com/magdalenagt1/ps5uxi9xqs3d ETSY case study en-us 2017-11-15 22:26:31 UTC 2025-11-11 02:07:32 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Brightnessdown.png https://padlet.com/magdalenagt1/ps5uxi9xqs3d/wish/2099737702 If they are selling products they can use platforms which can allow them to sell their products to a wide audience without having to set up their own website and deal with a lot of fees. e.g Etsy, eBay, Facebook market place etc]]> 2022-03-17 09:57:58 UTC https://padlet.com/magdalenagt1/ps5uxi9xqs3d/wish/2099737702 https://padlet.com/magdalenagt1/ps5uxi9xqs3d/wish/2099742559 2022-03-17 10:01:31 UTC https://padlet.com/magdalenagt1/ps5uxi9xqs3d/wish/2099742559 https://padlet.com/magdalenagt1/ps5uxi9xqs3d/wish/2099742643 I think to focus on local networking,Advertising on social media,Campaign and newsletters. ]]> 2022-03-17 10:01:35 UTC https://padlet.com/magdalenagt1/ps5uxi9xqs3d/wish/2099742643 https://padlet.com/magdalenagt1/ps5uxi9xqs3d/wish/2099743546 If an SME can reach out to other businesses like small businesses they can create partnerships which can help the SME grow and have help. Example: A small sticker business is found by another small business that has a shop they can form a partnership which can help the SME get more publicity. ]]> 2022-03-17 10:02:06 UTC https://padlet.com/magdalenagt1/ps5uxi9xqs3d/wish/2099743546 https://padlet.com/magdalenagt1/ps5uxi9xqs3d/wish/2099744554 well developed SEO and SEM will help them grow globally for B2C

]]> 2022-03-17 10:02:46 UTC https://padlet.com/magdalenagt1/ps5uxi9xqs3d/wish/2099744554 https://padlet.com/magdalenagt1/ps5uxi9xqs3d/wish/2099750775 If an SME ships internationally customers will speak to their friends, colleagues, families etc and if they have had a great experience they will talk about it and that means that can produce sales. It's all about having a customer experience and having good quality products so customers want to speak about it to other people. ]]> 2022-03-17 10:06:46 UTC https://padlet.com/magdalenagt1/ps5uxi9xqs3d/wish/2099750775 https://padlet.com/magdalenagt1/ps5uxi9xqs3d/wish/2099751477 By leveraging technology and partnering across borders ]]> 2022-03-17 10:07:09 UTC https://padlet.com/magdalenagt1/ps5uxi9xqs3d/wish/2099751477 https://padlet.com/magdalenagt1/ps5uxi9xqs3d/wish/2099854250 2022-03-17 11:26:26 UTC https://padlet.com/magdalenagt1/ps5uxi9xqs3d/wish/2099854250 https://padlet.com/magdalenagt1/ps5uxi9xqs3d/wish/2099857965 Uniza
Etsy giving small businesses a chance to start their businesses through E-commerce. It is giving them a platform and by this they can evaluate how their products are accepted by the consumers.]]> 2022-03-17 11:29:27 UTC https://padlet.com/magdalenagt1/ps5uxi9xqs3d/wish/2099857965 https://padlet.com/magdalenagt1/ps5uxi9xqs3d/wish/2099858922 Etsy’s business model is based on shared success: the Company makes money when Etsy sellers make money.
The technology infrastructure as well as the engineers who run this system give Etsy a strong competitive advantage.
Also Etsy has a strong community 
Ilia]]> 2022-03-17 11:30:09 UTC https://padlet.com/magdalenagt1/ps5uxi9xqs3d/wish/2099858922 https://padlet.com/magdalenagt1/ps5uxi9xqs3d/wish/2099859633 Etsy offers highly niched products and provide options for personalisation ]]> 2022-03-17 11:30:45 UTC https://padlet.com/magdalenagt1/ps5uxi9xqs3d/wish/2099859633 https://padlet.com/magdalenagt1/ps5uxi9xqs3d/wish/2099860365 Businesses can ship worldwide so they are able to target other markets ]]> 2022-03-17 11:31:17 UTC https://padlet.com/magdalenagt1/ps5uxi9xqs3d/wish/2099860365 https://padlet.com/magdalenagt1/ps5uxi9xqs3d/wish/2099860635 most of the users have full time jobs and they're different from big business owners. 

]]> 2022-03-17 11:31:31 UTC https://padlet.com/magdalenagt1/ps5uxi9xqs3d/wish/2099860635 https://padlet.com/magdalenagt1/ps5uxi9xqs3d/wish/2099865803 Ecommerce marketplaces have enabled more people to turn hobbies into moneymaking ventures through low entry barriers
Ilia]]> 2022-03-17 11:35:38 UTC https://padlet.com/magdalenagt1/ps5uxi9xqs3d/wish/2099865803 https://padlet.com/magdalenagt1/ps5uxi9xqs3d/wish/2099867163 Utilise what SMEs have to them and try and be ahead of other competitors ]]> 2022-03-17 11:36:41 UTC https://padlet.com/magdalenagt1/ps5uxi9xqs3d/wish/2099867163 https://padlet.com/magdalenagt1/ps5uxi9xqs3d/wish/2099868680 it also has a new way to interact with customers ]]> 2022-03-17 11:37:51 UTC https://padlet.com/magdalenagt1/ps5uxi9xqs3d/wish/2099868680 https://padlet.com/magdalenagt1/ps5uxi9xqs3d/wish/2099869643 It offers personalised products, for example, you can purchase regular products eg mugs, tshirts, rings, but make them have special meaning, which you are not always able to do with regular stores. 
They also often do promotions and sales to make products even more enticing, and a lot of the time the products are also ecofriendly or better for the environment. Also i think people just like to support smaller businesses]]> 2022-03-17 11:38:36 UTC https://padlet.com/magdalenagt1/ps5uxi9xqs3d/wish/2099869643 https://padlet.com/magdalenagt1/ps5uxi9xqs3d/wish/2099871029 Etsy  does not hold inventory – sellers ship goods directly to the buyer and Etsy offers support to facilitate this transaction and helps address any issues, but is not directly involved in the processing of the transaction or shipment of physical goods
In addition, Etsy only lists unique products in the art & craft, handmade and vintage category
Ilia]]> 2022-03-17 11:39:41 UTC https://padlet.com/magdalenagt1/ps5uxi9xqs3d/wish/2099871029 https://padlet.com/magdalenagt1/ps5uxi9xqs3d/wish/2099872535 Etsy is already well established so SMEs can use this to their advantage ]]> 2022-03-17 11:40:53 UTC https://padlet.com/magdalenagt1/ps5uxi9xqs3d/wish/2099872535 https://padlet.com/magdalenagt1/ps5uxi9xqs3d/wish/2099873220 2022-03-17 11:41:23 UTC https://padlet.com/magdalenagt1/ps5uxi9xqs3d/wish/2099873220 https://padlet.com/magdalenagt1/ps5uxi9xqs3d/wish/2099876542 Etsy is transparent and consistent in the way they operate which has created high loyalty and engagement across the platform that then ultimately drives consistent retention in its community.  The operating model supports sellers through every component of the transaction: from creating an Etsy shop, listing an item, facilitating the transaction to providing shipping services.
Ilia]]> 2022-03-17 11:43:40 UTC https://padlet.com/magdalenagt1/ps5uxi9xqs3d/wish/2099876542 https://padlet.com/magdalenagt1/ps5uxi9xqs3d/wish/2099879412 pro; An opportunity for part timers and sme, easy to maintain and access
con: a large competitions and fees and selected product segment]]> 2022-03-17 11:45:49 UTC https://padlet.com/magdalenagt1/ps5uxi9xqs3d/wish/2099879412 https://padlet.com/magdalenagt1/ps5uxi9xqs3d/wish/2099882037 Advantage: Small businesses can participate.
Disadvantage: customers are more interested in known supershop like ebay, asda.]]> 2022-03-17 11:47:08 UTC https://padlet.com/magdalenagt1/ps5uxi9xqs3d/wish/2099882037 https://padlet.com/magdalenagt1/ps5uxi9xqs3d/wish/2099882065 Market knowledge
Having a competitive advantage (price, quality, etc.)
Good marketing and management
Culture awareness 
Ilia]]> 2022-03-17 11:47:10 UTC https://padlet.com/magdalenagt1/ps5uxi9xqs3d/wish/2099882065 https://padlet.com/magdalenagt1/ps5uxi9xqs3d/wish/2099888039 e commerce, mouth publicity, and unique product segmentation ]]> 2022-03-17 11:51:26 UTC https://padlet.com/magdalenagt1/ps5uxi9xqs3d/wish/2099888039 https://padlet.com/magdalenagt1/ps5uxi9xqs3d/wish/2099895183 People cannot interact with the product before buying]]> 2022-03-17 11:55:59 UTC https://padlet.com/magdalenagt1/ps5uxi9xqs3d/wish/2099895183