https://padlet.com/mae636/underamourbsm3114 5W1H en-us 2016-12-05 01:03:00 UTC 2016-12-05 01:50:16 UTC hello@padlet.com https://padlet.com/mae636/underamourbsm3114/wish/141639229 Kelvin Plank is an individual who wants to produce sports attire. He has created synthetic shirt made of high- tech material in 1996. Basically his product is focus more on athletes. He invented his brand because he used to be a football player. He is tired of changing clothes many times. The headquarter of his company is in US. His competitors are the famous brands that lead the global market like Nike, Adidas, Columbia Sportswear and Sporthill. 
In order to compete with these global competitors, he use athletes as the company's influence. He also use company website and retails to sell the products.

]]> 2016-12-05 01:14:52 UTC https://padlet.com/mae636/underamourbsm3114/wish/141639229 https://padlet.com/mae636/underamourbsm3114/wish/141639231 1132701365

Kelvin Plank is the founder of Under Armour. Under armour major competitors are Nike, Adidas, Reebok and Columbia Sportswear.
Products they sell are apparel, footwear (shoes for golf,running,cross-training,baseball...), sports accessories and other licensed products.
Strategies used are products offered through the company websites and retailers. They offer products that are better than what is currently in the market. They also believed that word of mouth is the most effective advertising method.
Challenges faced by them was current economic downturn competing against their major rivals, such as Nike and Adidas.
Their weakness is too much dependence on a few third party supplier only.

]]> 2016-12-05 01:14:59 UTC https://padlet.com/mae636/underamourbsm3114/wish/141639231 https://padlet.com/mae636/underamourbsm3114/wish/141639294 1132702563

Under Armour is a brand that entered the market in 1996. It is a brand that specialized in sports apparel industry. It is first found by Kevin Plank, a former University of Maryland football player, in order to create shirts that can regulate athletes' body temperature, thus improved performance. Their competitors are Nike, Adidas, Columbia Sportswear and SportHill. In order to compete with them, Under Armour expand their product line to a range of footwear, accesories, women clothes, basketball.They positioned themselve to be a leading developer, marketer and distrib]]> 2016-12-05 01:15:49 UTC https://padlet.com/mae636/underamourbsm3114/wish/141639294 https://padlet.com/mae636/underamourbsm3114/wish/141639340 2016-12-05 01:16:30 UTC https://padlet.com/mae636/underamourbsm3114/wish/141639340 https://padlet.com/mae636/underamourbsm3114/wish/141639790 Under Amour is an American sports clothing and accessories company. Their competitiors are those company that manufactured sportsware and casual apparel such as Nike and Addidas. The strategy is the action to outperform its competitors and acheiving superior profitability through actions to gain sales and market shares via more performance features, more appealing design, better quality or wider product selection. Under Armour have been engineered to unlock your power and potential that can capitalize on innovation that makes you stronger, faster and better. ]]> 2016-12-05 01:22:49 UTC https://padlet.com/mae636/underamourbsm3114/wish/141639790 https://padlet.com/mae636/underamourbsm3114/wish/141639869 Under armour is founded by Kevin Plank. Product that produced by Under armour is sport attires such as synthetic t-shirts with high-tech material that had a snug fit designed to feel like a second skin. The company tried to create a unique product that would meet the needs of all athletes.
The first shirt is created by the CEO, Kevin Plank. The shirt was a shiny tight shirt made of high-tech fibers that wicked away moisture, keeping athlets cool, dry, and feeling light. Plank manages his company with a unique team driven style. Plank tried to execute and operate as one team. There are 4 things that concerned by Plank:
1. Make a great product
2. Tell the great story about the product
3. Service the business 
4. Build a great team
The major competitors of under armour are Nikes, Adidas, Columbia sportswear and SportHill.]]> 2016-12-05 01:24:09 UTC https://padlet.com/mae636/underamourbsm3114/wish/141639869 jamesheng5539 https://padlet.com/mae636/underamourbsm3114/wish/141640643 2016-12-05 01:34:28 UTC https://padlet.com/mae636/underamourbsm3114/wish/141640643 https://padlet.com/mae636/underamourbsm3114/wish/141641468 Under Armour's product line for men, women, and youth is complex, but the message is simple:wear heatgear when it's hot, coldgear when it's cold ]]> 2016-12-05 01:47:42 UTC https://padlet.com/mae636/underamourbsm3114/wish/141641468