Musically -> TikTok by

Creator Fund

ateneyck2 — 2025-10-20 20:23:06 UTC

introduced to Musically in 2017 --> grew and was transferred over to TikTok
pays creators based on following and engagement

TikTok Shop

2025-10-20 20:23:37 UTC

Creator fund launched on Musical.ly and transferred to TikTok

elena946 — 2025-10-20 20:24:23 UTC

Tik Tok shop is released in 2023

2025-10-20 20:26:18 UTC

TikTok drives music discovery trends

elena946 — 2025-10-20 20:26:32 UTC

Ability to Create Short Form Informational Content

ateneyck2 — 2025-10-20 20:27:11 UTC

Community

2025-10-20 20:27:20 UTC

Musical.ly was more focused on the music and dancing niche, where tiktok has now captured everything and sort of exploded short form content

Storytelling with Short Form Content

ateneyck2 — 2025-10-20 20:29:41 UTC

Creating a good hook to stop people from scrolling
Keeping content exciting throughout whole video

Merge Live.ly Into TikTok

2025-10-20 20:30:15 UTC

Creation of Musical.ly

emmakahl1 — 2025-10-20 20:31:24 UTC

A 2016 Forbes article said "If you want to reach teens and tweens in the U.S., keeping up with the latest app is imperative, and musical.ly is it. Growing at a phenomenal speed, musical.ly has become in less than two years one of the hottest mainstream social networks in the country."

Options for longer short form content

2025-10-20 20:31:30 UTC

Includes 1-10 minute videos

Musical.ly's lip sync trend introduced songs becoming social media viral

elena946 — 2025-10-20 20:32:01 UTC

From 1 Minute Max to 10 Minute Max

2025-10-20 20:32:08 UTC

More Curated Algorithm (For You Page)

ateneyck2 — 2025-10-20 20:32:58 UTC

videos on Tik Tok have become hyper specific based on your activity

Influencer Culture

emmakahl1 — 2025-10-20 20:35:43 UTC

On Musical.ly influencer culture revolved around popular creators who would collaborate and host events together. Now, on TikTok, influencer culture has led to more creators making content full time. Influencer is now a job title with popular creators' whole income coming from the platform.

emmakahl1 — 2025-10-20 20:40:52 UTC

As soon as you open TikTok, you are usually met with an ad. A few scrolls later there's more. TikTok started running ads in 2018/2019. "TikTok’s global ad revenue is projected to reach $33.12 billion in 2025."

Shift to TikTok

emmakahl1 — 2025-10-20 20:42:57 UTC

"In 2017, Chinese tech company ByteDance acquired Musical.ly for $1 billion and merged it with its own video-sharing app, TikTok."

18-34 year olds

ateneyck2 — 2025-10-27 20:04:40 UTC

Most users are from the US, Brazil and Indonesia

ateneyck2 — 2025-10-27 20:05:10 UTC

TikTok: Gen Z and Milennials

2025-10-27 20:05:13 UTC

Musically's young audience

emmakahl1 — 2025-10-27 20:06:32 UTC

Users of Musically were generally in the 13-20 age bracket and catered toward a teen/tween group with its trends and purpose.

Entertainment Drive

2025-10-27 20:07:19 UTC

Almost all TikTok users (95%) say they go on the platform because it’s entertaining. In contrast, only 36% say keeping up with politics is a reason they use it.

multiple niche audiences

ateneyck2 — 2025-10-27 20:07:27 UTC

Online communities

sprimas100 — 2025-10-27 20:07:57 UTC

motivated by entertainment and passing time

ateneyck2 — 2025-10-27 20:08:56 UTC

53.3% of TikTok users are male.

emmakahl1 — 2025-10-27 20:09:02 UTC

in tune with trends

ateneyck2 — 2025-10-27 20:09:37 UTC

Social Media users

sprimas100 — 2025-10-27 20:10:18 UTC

Finland had the single largest TikTok audience by average usage with 54 hours and 37 minutes per month.

emmakahl1 — 2025-10-27 20:10:53 UTC

YouTube Shorts Alternative

2025-10-27 20:11:30 UTC

For some, YT shorts might not be the kind of content they desire, and TikTok offers a unique algorithm

Stats about how adults Use Tik Tok

2025-10-27 20:13:28 UTC