https://padlet.com/globalminds/G12ENG GQ: How effective is image and text in conveying the purpose of the ad? en-us 2021-01-21 09:33:22 UTC 2026-01-25 01:31:48 UTC hello@padlet.com https://padlet.net/icons/png/1f440.png jasminewatsonslatter https://padlet.com/globalminds/G12ENG/wish/1109290774 The primary aim of the advert is to sell Ansco film, the secondary aim may be to make the Ansco brand memorable.]]> 2021-01-21 09:48:35 UTC https://padlet.com/globalminds/G12ENG/wish/1109290774 calum_heffernan https://padlet.com/globalminds/G12ENG/wish/1109293218 a way to grab attention with an expression similar to "hold your horses"

]]> 2021-01-21 09:49:15 UTC https://padlet.com/globalminds/G12ENG/wish/1109293218 jasminewatsonslatter https://padlet.com/globalminds/G12ENG/wish/1109295230 The most eye-catching part of the advertisement is the image of a native chief. The colours are vivid and appealing. This image allows the reader to understand what Ansco are selling, as we can immediately see the image is a film photo. ]]> 2021-01-21 09:49:53 UTC https://padlet.com/globalminds/G12ENG/wish/1109295230 https://padlet.com/globalminds/G12ENG/wish/1109303711 Purpose of the ad is to persuade readers that Ansco film will provides superior image quality .

]]> 2021-01-21 09:51:51 UTC https://padlet.com/globalminds/G12ENG/wish/1109303711 jasminewatsonslatter https://padlet.com/globalminds/G12ENG/wish/1109306600 This quote shows that the film stereotype of a native chief is being perpetuated in this ad. Audiences may have a greater understanding of the native stereotype, therefore it also makes the advert more memorable as it can be related to what they have seen in movies. ]]> 2021-01-21 09:52:39 UTC https://padlet.com/globalminds/G12ENG/wish/1109306600 https://padlet.com/globalminds/G12ENG/wish/1109314452 Effective use of literary devices to capture the attention of the reader. Literary devices used are memorable. For example, alliteration in 'Ask for Ansco' (letter A repeated) has a particular memorable quality - meaning that readers interested in photography may remember that line when they want to shop for film. They will be persuaded to buy it because of this memorable quality. 

Additionally - use of adjectives that have a strong positive connotation for photographers - makes it more effective in persuading readers to purchase Ansco. Solidifies the idea that Ansco film is 'glorious', with colours that are 'true' and 'lifelike' and 'realistic'.]]> 2021-01-21 09:54:56 UTC https://padlet.com/globalminds/G12ENG/wish/1109314452 jasminewatsonslatter https://padlet.com/globalminds/G12ENG/wish/1109315487 There are some keywords within the body of the advert which are italicised; such as "true, realistic, lifelike". These hint at the superiority of Ansco film. It also shows to buyers the benefits of using Ansco film as you can produce "lifelike" and "realistic" images (much like what they see in the movies).]]> 2021-01-21 09:55:15 UTC https://padlet.com/globalminds/G12ENG/wish/1109315487 calum_heffernan https://padlet.com/globalminds/G12ENG/wish/1109321608 the product being sold uses vivid colours such as blue and red to appeal to the audience and become eye-catching

]]> 2021-01-21 09:57:03 UTC https://padlet.com/globalminds/G12ENG/wish/1109321608 https://padlet.com/globalminds/G12ENG/wish/1109340134 In order to become truly successful and well-known as a film producer or photographer - one needs to stand out from the rest. It is a very over-saturated field of work. This advertisement works from this assumption to trigger the target readers' desire to be superior to all other photographers or film makers. The phrase 'if you want your movies to be especially realistic' is a prime example of the author tapping into the target readers' inherent desire to be better than their competition. 'Especially' is a relative term - 'especially realistic' compared to other filmmakers, perhaps. ]]> 2021-01-21 10:02:49 UTC https://padlet.com/globalminds/G12ENG/wish/1109340134 jasminewatsonslatter https://padlet.com/globalminds/G12ENG/wish/1109343131 The first three words in the opening line of the ad are in bold. This shows the imperative tone used in the text, through the use of the word "you". As well as this, it is in bold font, further enforcing the imperative tone used in the advert. It helps the ad appear as accessible as it generalises as "you", i.e. anyone who views the ad. It makes the advert appear more personal as it also links to pop culture, the accessibility of the movies, and how cinema can be accessed by most. ]]> 2021-01-21 10:03:47 UTC https://padlet.com/globalminds/G12ENG/wish/1109343131 jasminewatsonslatter https://padlet.com/globalminds/G12ENG/wish/1109357413 Another example where imperative tone is used to address the audience. "You'd have" implies how anyone can achieve perfect pictures, as long as they use Ansco film. It also gives others the opportunity to gain experiences and memories through the "glorious true colors" of Ansco film. This is significant as it aids in the persuasiveness of the advert by directly addressing the audience. ]]> 2021-01-21 10:08:03 UTC https://padlet.com/globalminds/G12ENG/wish/1109357413 jasminewatsonslatter https://padlet.com/globalminds/G12ENG/wish/1109370229 The advert gives a range of film options that can be purchased. This shows how no matter your needs and photography style, implies there is a type of Ansco film suitable for everyone. ]]> 2021-01-21 10:11:56 UTC https://padlet.com/globalminds/G12ENG/wish/1109370229