https://padlet.com/imckit6674/pphvwhcap4pp Made because I had to en-us 2017-02-13 19:41:17 UTC 2026-01-02 13:53:07 UTC hello@padlet.com imckit6674 https://padlet.com/imckit6674/pphvwhcap4pp/wish/153552227 -Economic Market: all consumers who will purchase a product or service
-Major goals of marketing
        -What do consumers want?
-How much will they pay for it?]]> 2017-02-13 19:46:49 UTC https://padlet.com/imckit6674/pphvwhcap4pp/wish/153552227 imckit6674 https://padlet.com/imckit6674/pphvwhcap4pp/wish/153553286 -Price that fans will pay depends on their degree of interest and their perception of the benefits derived
-Benefits derived: the value people believe they receive from a product or service
-Comparative advantage: the capability to produce products or services more efficiently and economically the the competition ]]> 2017-02-13 19:49:39 UTC https://padlet.com/imckit6674/pphvwhcap4pp/wish/153553286 imckit6674 https://padlet.com/imckit6674/pphvwhcap4pp/wish/153555012 -Abraham Maslow developed a hierarchy of needs
        -Physiological: food, water, sleep, and shelter
        -Security: physical safety and economic security 
        -Social: friends, family, and love 
        -Esteem: respect and recognition
-Self actualization: realize full potential ]]> 2017-02-13 19:54:57 UTC https://padlet.com/imckit6674/pphvwhcap4pp/wish/153555012 imckit6674 https://padlet.com/imckit6674/pphvwhcap4pp/wish/153557923 -Emotional purchase: buying with little thought during emotional highs or lows
-Rational purchase: buying based on needs, wants, priorities, budget, research, alternatives, thought, and reasoning 
-Patronage purchase: buying based on loyalty to a brand or product ]]> 2017-02-13 20:04:12 UTC https://padlet.com/imckit6674/pphvwhcap4pp/wish/153557923 imckit6674 https://padlet.com/imckit6674/pphvwhcap4pp/wish/153559925 -Business must buy merchandise that customers will buy from them
       -Projecting winning teams and athletes is difficult
-Businesses also buy for their own use]]> 2017-02-13 20:10:41 UTC https://padlet.com/imckit6674/pphvwhcap4pp/wish/153559925 imckit6674 https://padlet.com/imckit6674/pphvwhcap4pp/wish/153560854 -Decision-making process
   -Recognize a need pr want and the opportunity to satisfy it
   -Gather information
   -Evaluate information
   - Decide what to purchase
- Evaluate the product after purchase]]> 2017-02-13 20:13:56 UTC https://padlet.com/imckit6674/pphvwhcap4pp/wish/153560854 imckit6674 https://padlet.com/imckit6674/pphvwhcap4pp/wish/153562233 -Consumers
   -Demographics and shopping behaviors
-Business environment
   -Economic conditions
   -Amount and quality of competition
   -Government regulations and laws
-Ethical issues]]> 2017-02-13 20:18:59 UTC https://padlet.com/imckit6674/pphvwhcap4pp/wish/153562233