Group2_Review Chapter 4 by Quỳnh Lai Phương https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9 Được tạo với sự can đảm en-us 2021-10-29 13:12:14 UTC 2025-10-31 02:37:53 UTC hello@padlet.com Analyzing and Using Marketing Information quynhlp07734 https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853886365 2021-10-29 13:12:44 UTC https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853886365 Marketing Research Process quynhlp07734 https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853888181 2021-10-29 13:13:27 UTC https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853888181 Step 1: quynhlp07734 https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853889548 Define problem]]> 2021-10-29 13:14:02 UTC https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853889548 Step 2: quynhlp07734 https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853891328 Set objective]]> 2021-10-29 13:14:48 UTC https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853891328 Step 3: quynhlp07734 https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853893011 Develop and implement a research plan]]> 2021-10-29 13:15:33 UTC https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853893011 Step 4: quynhlp07734 https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853894300 Interpret and report findings]]> 2021-10-29 13:16:06 UTC https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853894300 Special issues some marketing researchers face quynhlp07734 https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853895776 2021-10-29 13:16:43 UTC https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853895776 International Marketing Research quynhlp07734 https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853896454 Ex: McDonald's introduces a new sandwich at one price in one city, and at another price in another city]]> 2021-10-29 13:16:58 UTC https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853896454 Marketing Research in Small Businesses and Nonprofit Organizations quynhlp07734 https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853897046 2021-10-29 13:17:12 UTC https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853897046 Intrusions on Consumer Privacy quynhlp07734 https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853898438 2021-10-29 13:17:41 UTC https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853898438 Misuse of Research Findings quynhlp07734 https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853898916 Ex: Levi Strauss reported that 90% of college students preferred Levis 501 jeans. However, on the list of options Levi’s were the only jeans]]> 2021-10-29 13:17:53 UTC https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853898916 quynhlp07734 https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853904752  Problems and research objectives ]]> 2021-10-29 13:20:15 UTC https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853904752 quynhlp07734 https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853905288  Information to be obtained ]]> 2021-10-29 13:20:27 UTC https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853905288 quynhlp07734 https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853905737  How results will help decision making ]]> 2021-10-29 13:20:38 UTC https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853905737 quynhlp07734 https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853906261  Estimated research costs ]]> 2021-10-29 13:20:50 UTC https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853906261 quynhlp07734 https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853906621  Type of data required ]]> 2021-10-29 13:20:59 UTC https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853906621 quynhlp07734 https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853907358  Data Collection 

Ex: Starbucks has used market research by obtaining consumer feedback through its My Starbucks Idea platform. ]]> 2021-10-29 13:21:17 UTC https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853907358 quynhlp07734 https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853907783  Processing the data ]]> 2021-10-29 13:21:28 UTC https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853907783 quynhlp07734 https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853908211  Analyzing the data ]]> 2021-10-29 13:21:40 UTC https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853908211 Managing Marketing Information to Gain Customer Insights quynhlp07734 https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853915599 2021-10-29 13:24:35 UTC https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853915599 Customer Relationship Management (CRM) quynhlp07734 https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853917756 Managing detailed information about individual customers and carefully managing customer touch points to maximize customer loyalty.

Ex: When purchasing an item from Amazon, you will need to set up a personal account. Then, Amazon can track your purchases and browsing history to tailor marketing campaigns and email campaigns based on things you will probably like]]> 2021-10-29 13:25:29 UTC https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853917756 quynhlp07734 https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853918362 Customer purchases]]> 2021-10-29 13:25:44 UTC https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853918362 quynhlp07734 https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853918779 Web and Social media sites]]> 2021-10-29 13:25:55 UTC https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853918779 quynhlp07734 https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853919090 Satisfaction surveys]]> 2021-10-29 13:26:04 UTC https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853919090 quynhlp07734 https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853919522 Marketing research studies]]> 2021-10-29 13:26:14 UTC https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853919522 quynhlp07734 https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853919917 Credit and payment interactions]]> 2021-10-29 13:26:24 UTC https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853919917 quynhlp07734 https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853920298 Sales force contacts]]> 2021-10-29 13:26:33 UTC https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853920298 quynhlp07734 https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853920641 Service and support calls]]> 2021-10-29 13:26:42 UTC https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853920641 Marketing analytics quynhlp07734 https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853926576 Ex: Sephora uses predictive analysis for the same. Such data-driven marketing efforts have driven great success for the brand. In fact, it’s led to customers pledging their loyalty to it.]]> 2021-10-29 13:28:43 UTC https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853926576 quynhlp07734 https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853928538 Right data trumps big data]]> 2021-10-29 13:29:29 UTC https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853928538 quynhlp07734 https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853929828 Web, mobile and social media tracking]]> 2021-10-29 13:29:58 UTC https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853929828 quynhlp07734 https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853931116 customer transactions and engagements]]> 2021-10-29 13:30:28 UTC https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853931116 quynhlp07734 https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853932121 Other big data sources]]> 2021-10-29 13:30:52 UTC https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1853932121 Marketing Information System quynhlp07734 https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1854039826 MIS]]> 2021-10-29 14:13:40 UTC https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1854039826 Analyze and Use The Marketing Information quynhlp07734 https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1854043094 2021-10-29 14:14:49 UTC https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1854043094 Developing Marketing Information quynhlp07734 https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1854043839 2021-10-29 14:15:05 UTC https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1854043839 Assesing Marketing Information Needs quynhlp07734 https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1854044581 2021-10-29 14:15:22 UTC https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1854044581 Market Research quynhlp07734 https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1854053791 2021-10-29 14:18:59 UTC https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1854053791 Competitive Marketing Intelligence quynhlp07734 https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1854054385 2021-10-29 14:19:15 UTC https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1854054385 Internal Databases quynhlp07734 https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1854056125 2021-10-29 14:20:00 UTC https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1854056125 Marketing Environment quynhlp07734 https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1854060992 2021-10-29 14:21:59 UTC https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1854060992 Target Markets quynhlp07734 https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1854066220 Ex: The Coffee House's target customers are coffee lovers, students, office workers,... Mostly between the ages of 16-40 years old, with the mid-range price segment. ]]> 2021-10-29 14:24:03 UTC https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1854066220 Competitors quynhlp07734 https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1854069566 Ex: Typical rivals of The Coffee House in Vietnam market with segments such as Highland, Starbucks, Phuc Long ]]> 2021-10-29 14:25:23 UTC https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1854069566 Marketing Channels quynhlp07734 https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1854071440 Ex: The Coffee House currently has and uses an app of its own for marketing and sales, and it also allows The Coffee House to obtain a large amount of customer data to serve these activities. And now they are the only pioneers in the Vietnamese market to do this at the moment. ]]> 2021-10-29 14:26:05 UTC https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1854071440 Publics quynhlp07734 https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1854072711 2021-10-29 14:26:32 UTC https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1854072711 Macroenvironment forces quynhlp07734 https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1854073238 2021-10-29 14:26:45 UTC https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1854073238 Customer insight quynhlp07734 https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1854135558 Ex : 
When you use apple’s app store. You will have a apple id then your customer information will be kepped by apple]]> 2021-10-29 14:50:53 UTC https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1854135558 quynhlp07734 https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1854136342 Collect information from a wide variety of sources]]> 2021-10-29 14:51:14 UTC https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1854136342 quynhlp07734 https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1854137304 Use insight to create more value for their customer ]]> 2021-10-29 14:51:37 UTC https://padlet.com/quynhlp07734/pp7d54xgfm8z1mv9/wish/1854137304