1. Brand Strategy Development:

• Develop comprehensive brand strategies in alignment with overall business objectives.

• Conduct market research to identify opportunities, consumer trends, and competitive landscapes.

• Define target audience and create positioning strategies to differentiate the brand in the market.

2. Brand Identity and Messaging:

• Establish and maintain a consistent brand identity.

• Develop compelling and coherent brand messages that resonate with the target audience.

• Ensure consistent messaging across all communication channels and marketing materials.

3. Product Launch and Promotion:

• Plan and execute effective product launches, considering market trends and consumer preferences.

• Collaborate with the marketing team to create promotional campaigns that drive brand awareness and customer engagement.

• Monitor and analyze the performance of the promotional campaigns.

4. Cross-Functional Collaboration:

• Work closely with product development, sales, and marketing teams to ensure brand consistency.

• Guide creative teams for the development of marketing collateral, advertisements, and other brand-related materials.

• Collaborate with external agencies and vendors as needed.

5. Brand Monitoring and Analysis:

• Monitor and analyze market trends, competitor activities, and consumer behavior.

• Conduct regular brand performance evaluations and present findings to senior management.

• Make data-driven recommendations for adjustments to the brand strategy.

6. Budget Management:

• Develop and manage the brand budget, ensuring optimal allocation of resources.

• Monitor expenses related to brand activities and initiatives.

Qualifications:

• Bachelor's degree in Merchandising, Marketing, Business, or a related field. MBA is a plus.

• Minimum 5 years of experience as a Brand Manager or in a similar role.

• Strong analytical, strategic thinking, and problem-solving skills.

• Excellent communication and interpersonal skills.

• Creative mindset with the ability to think outside the box.

• Knowledge of market research techniques and data analysis.

• Familiarity with digital marketing trends and social media platforms.

• Digital Marketing Mastery: Demonstrate expertise in digital marketing strategies across various platforms.

• Communication Skills: Strong written and verbal communication in both English and Hindi.

• Adaptability & Flexibility: Willingness to travel and adeptness at managing diverse client portfolios.

• Time Management & Precision: Adherence to deadlines with meticulous attention to detail and accuracy in content proofreading.

• Experience and Expertise: 2-5 years of hands-on experience in managing social media portfolios.

• Collaboration & Interdepartmental Communication: Ability to work seamlessly across departments to achieve unified brand objectives.

• Edutainment Content Creation: Create compelling content that merges education with entertainment, engaging audiences effectively.

• In-depth Research Skills: Delve into various subjects like International Relations, Economics, and Politics, extracting unique and valuable information from the web.

• Actively participates in individual team members' performance reviews, providing regular feedback regarding misses/errors and additional training needs to leadership, contributing to the identification of growth and skill development opportunities to ensure constant improvement and utilization of the GCoE Digital Marketing Team.

• Coordinates with GCoE Digital Marketing Team resources to ensure work is completed accurately and in accordance with standard practices/guidelines and defined service level agreements.

• Shares feedback regularly to support management and onshore leads in assessment of individual skills and aptitude along with potential for career expansion.

• Provides and shares on a regular cadence status updates/reports with leadership.

• Ensures the entire GCoE Digital Marketing Team is working together as a cohesive unit in support of the global Digital Team's exemplary work, goals and values.

• Maintains a current understanding of each Digital Team's capabilities, processes, workflows, SLAs and Gallagher brands guidelines and business divisions to ensure accurate oversight and output of deliverables.

• Keep oneself abreast and updated of industry best practices in Digital Marketing and support team members as needed.

She was a very cooperative group member, she helped me through the entire course of the project.

David

He always used to take an active part in all the conversations and coordinate everything. Extremely hard working and cooperative.