Hierarchy of Objectives by Giselle Bate https://padlet.com/bateg/pmekav42iykrut3r en-us 2024-02-15 14:37:15 UTC 2024-02-21 10:32:55 UTC hello@padlet.com bateg https://padlet.com/bateg/pmekav42iykrut3r/wish/2888032577 McDonalds adopt a balance of emotional and informational appeals - humour and slice of life to engage audiences and encourage them to consider mcdonalds as a social activity - with colleagues/friends.

]]> 2024-02-19 11:31:22 UTC https://padlet.com/bateg/pmekav42iykrut3r/wish/2888032577 https://padlet.com/bateg/pmekav42iykrut3r/wish/2890743141 To increase brand awareness in 18-35 year olds

]]> 2024-02-21 10:12:12 UTC https://padlet.com/bateg/pmekav42iykrut3r/wish/2890743141 To make the potential customer know about what your product is https://padlet.com/bateg/pmekav42iykrut3r/wish/2890743759 2024-02-21 10:12:51 UTC https://padlet.com/bateg/pmekav42iykrut3r/wish/2890743759 https://padlet.com/bateg/pmekav42iykrut3r/wish/2890744594 New product launch

]]> 2024-02-21 10:13:39 UTC https://padlet.com/bateg/pmekav42iykrut3r/wish/2890744594 Exposing the competitors https://padlet.com/bateg/pmekav42iykrut3r/wish/2890745524 -> make aware issues with current brands

-> you offer a better alternative

]]> 2024-02-21 10:14:26 UTC https://padlet.com/bateg/pmekav42iykrut3r/wish/2890745524 https://padlet.com/bateg/pmekav42iykrut3r/wish/2890745987 brand likability- charities, sustainability

]]> 2024-02-21 10:14:52 UTC https://padlet.com/bateg/pmekav42iykrut3r/wish/2890745987 https://padlet.com/bateg/pmekav42iykrut3r/wish/2890746030 To demonstrate the key features of the product to stand out among competitors

]]> 2024-02-21 10:14:54 UTC https://padlet.com/bateg/pmekav42iykrut3r/wish/2890746030 Explain more details of the product https://padlet.com/bateg/pmekav42iykrut3r/wish/2890746140 2024-02-21 10:15:01 UTC https://padlet.com/bateg/pmekav42iykrut3r/wish/2890746140 Work ethically in a way that appeals to consumers https://padlet.com/bateg/pmekav42iykrut3r/wish/2890746606 2024-02-21 10:15:25 UTC https://padlet.com/bateg/pmekav42iykrut3r/wish/2890746606 https://padlet.com/bateg/pmekav42iykrut3r/wish/2890746766 Portray your businesses values and beliefs

]]> 2024-02-21 10:15:35 UTC https://padlet.com/bateg/pmekav42iykrut3r/wish/2890746766 Try to make the customer choose your brand over other brands https://padlet.com/bateg/pmekav42iykrut3r/wish/2890747477 2024-02-21 10:16:13 UTC https://padlet.com/bateg/pmekav42iykrut3r/wish/2890747477 https://padlet.com/bateg/pmekav42iykrut3r/wish/2890747545 Setting up sampling events and campaigns to create a preference of your product over others

]]> 2024-02-21 10:16:17 UTC https://padlet.com/bateg/pmekav42iykrut3r/wish/2890747545 Make consumers understand how your product works better than existing product https://padlet.com/bateg/pmekav42iykrut3r/wish/2890747676 2024-02-21 10:16:25 UTC https://padlet.com/bateg/pmekav42iykrut3r/wish/2890747676 Create a community within a niche so their discussion increases their knowledge https://padlet.com/bateg/pmekav42iykrut3r/wish/2890748753 2024-02-21 10:17:32 UTC https://padlet.com/bateg/pmekav42iykrut3r/wish/2890748753 https://padlet.com/bateg/pmekav42iykrut3r/wish/2890748839 Creating discounts and promotions for the product

]]> 2024-02-21 10:17:39 UTC https://padlet.com/bateg/pmekav42iykrut3r/wish/2890748839 Gather information from potential consumers to understand what they want from a product https://padlet.com/bateg/pmekav42iykrut3r/wish/2890748955 2024-02-21 10:17:48 UTC https://padlet.com/bateg/pmekav42iykrut3r/wish/2890748955 https://padlet.com/bateg/pmekav42iykrut3r/wish/2890749858 Increase app downloads by offering in-app discount

]]> 2024-02-21 10:18:45 UTC https://padlet.com/bateg/pmekav42iykrut3r/wish/2890749858 https://padlet.com/bateg/pmekav42iykrut3r/wish/2890749972 streamline purchasing process so people are more likely to buy - user friendly website

]]> 2024-02-21 10:18:52 UTC https://padlet.com/bateg/pmekav42iykrut3r/wish/2890749972 💵 https://padlet.com/bateg/pmekav42iykrut3r/wish/2890751561 2024-02-21 10:20:24 UTC https://padlet.com/bateg/pmekav42iykrut3r/wish/2890751561 https://padlet.com/bateg/pmekav42iykrut3r/wish/2890755956 2024-02-21 10:24:59 UTC https://padlet.com/bateg/pmekav42iykrut3r/wish/2890755956 Starbucks commercial showcased the coffee brand on a more personal level. The advert introduces Starbucks products in a more fun way that is easily and widely recognisable https://padlet.com/bateg/pmekav42iykrut3r/wish/2890757736 2024-02-21 10:26:54 UTC https://padlet.com/bateg/pmekav42iykrut3r/wish/2890757736 https://padlet.com/bateg/pmekav42iykrut3r/wish/2890759106 Comparative ad


]]> 2024-02-21 10:27:57 UTC https://padlet.com/bateg/pmekav42iykrut3r/wish/2890759106 https://padlet.com/bateg/pmekav42iykrut3r/wish/2890760819 bbc tv licensing letters - fear

]]> 2024-02-21 10:29:46 UTC https://padlet.com/bateg/pmekav42iykrut3r/wish/2890760819 https://padlet.com/bateg/pmekav42iykrut3r/wish/2890761269 This ad uses humour to attract attention and stimulate interest.

]]> 2024-02-21 10:30:15 UTC https://padlet.com/bateg/pmekav42iykrut3r/wish/2890761269 https://padlet.com/bateg/pmekav42iykrut3r/wish/2890763627 john lewis adverts - fantasy

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