Secondary research means getting research from a soruce

When companies are conducting research they may come across some biased answers  and can be unreliable.

However the benefits of research can be very helpful to the company because they can work on the product if something is wrong

 Having good communication, Also to be good at finding key information and finding the right target audience.

Rating 1-5

Communication= 4

Finding Key information= 2

Finding the the right target audience= 3

To develop my skills more I need to be better at finding primary and secondary information because that is key to get the right feed back on your product. Also to find the right target audience because you could be selling your product to a target audaicne who don't like it.

16-24- A new app called snap chat because this age group love to take selfie and appeals to them.

25-44- Bed and home appliance adverts will appeal to this age group because people this age tend to move in with each other ill appeal to them.

45-64 year older A programme such as countdown because it tests there minds and gives them a challenge.

65 year old- A programme such as Bargain hunt because it is a programme on in the day and most retired people like to watch this programme because its interesting.

Women magazine- Typically women read about fashion magazine and perfume magazines and health magazines so they can take care of themselves.

Both Women and Men- Home appliance magazines if there thinking for decorating there home, Also film magazines such as Empire so they can see the latest films coming out.Time magazine appeals to both men and women.