Definition: Encourages people to join because "everyone else is doing it.

Example: An ad saying Join the millions who already switched to X!

Explanation Tip: This ad uses bandwagon because it makes people feel like they should use this product since everyone else is.

Definition: Uses a famous person to promote a product

Example: A sneaker ad with a popular athlete

Explanation Tip: “This ad uses celebrity endorsement because it features [celebrity name] to convince people to buy the product.”

Definition: Tries to create an emotional reaction (happiness, fear, guilt, love)

Example: A charity ad showing sad animals or children

Explanation Tip: “This ad uses emotional appeal by making the viewer feel [emotion] to get them to take action.”

Definition: Shows nature to make a product look pure, healthy, or environmentally friendly

Example: A bottled water ad with mountains and waterfalls

Explanation Tip: “This ad uses natural appeal by showing clean nature to make the product seem healthy and safe.”

Definition: Uses jokes or funny situations to get attention

Example: A funny Super Bowl commercial

Explanation Tip: “This ad uses humor to make the product more entertaining and memorable.”

Definition: Shows deals, discounts, or freebies

Example: “Buy 1, Get 1 Free!” or “Only $9.99!”

Explanation Tip: “This ad uses price appeal by offering a low price or free gift to attract buyers."