• A strong understanding of taking central strategy and ensuring adherence and implementation in local market.

• Able to work well under pressure,

• Information Technology including Outlook, Word, Excel, PowerPoint & Internet packages

• Excellent verbal and written communication skills to build strong relationships internally and externally

• Able to establish relationships with people at all levels

  
  

• Contribute to Material Matters, internal newsletter, agree content and write articles.

• Have awareness of the PR budget, ensuring all activity is within budget.

• Manage Global PR Executive, setting objectives and undertaking annual reviews.

• Undertake any other reasonable activity, as may be required by senior management.

As a student on this course, you will collaborate with your peers enrolled on our two-year BA (Hons) Fashion Communication & Industry Practice degree programme, actively engaging in three core modules: Fashion Marketing Promotion, Fashion Retail Environments, and Fashion & Society.

This course caters to individuals who aspire to further their education in the realm of the fashion industry but prefer not to commit to extended degree-level studies. It also welcomes professionals seeking to explore fresh career possibilities, advance within their current field, or enhance their versatile skill set. For those eager to broaden their understanding, explore the vast potential within the fashion industry, and attain valuable credentials, this course provides an ideal learning environment.

Through a combination of lectures based on first hand experience, practical exercises, open conversation and functional tools, this course will offer the insight, overview and skills required to start or manage a small independent fashion brand when resources are limited.

The unit started with an intriguing blend of theoretical and practical elements in fashion marketing. Initially, integrating various marketing concepts such as market research, branding, and content strategy was challenging. However, as the course progressed, I grew to appreciate the depth these concepts brought to real-world scenarios, transforming academic knowledge into practical outcomes.

Lectures provided a foundational framework of knowledge crucial for my future career in the fashion industry. They effectively demonstrated how to adapt traditional marketing strategies to the ever-evolving technological landscape. Guest lectures, particularly those by Lauren Adams and Kemi Gbadebo, were pivotal in sparking new ideas. Their real-life stories and experiences in the industry highlighted the importance of personal branding and the influential role of social media. These sessions were enlightening, inspiring me to focus more on building a strong personal brand for my career path.

Our group project, developing a marketing campaign for Future Fashion Fair, was a mixed experience of learning and adjustment. The campaign's highlights, including a QR code initiative for audience engagement, the SWAP SHOP concept for sustainability, and an interactive UK map showcasing regional sustainable fashion, exemplified our collective creativity and innovation. However, team dynamics posed their own challenges. While Mia, our team leader, demonstrated commendable responsibility and leadership, not all experiences were uniform. For instance, Lotte's participation was limited, often citing busyness, and her contributions, primarily in the final stages, lacked the depth and understanding we had hoped for. Her absence in critical discussions and the week 7 presentation was a setback for our team.

Personal challenges were a significant aspect of this experience. Two team members faced health and family issues, significantly impacting our group dynamics. This taught me the importance of empathy and flexibility in teamwork. I learned to reorganize and adapt our work plan during their absence, ensuring continuity while respecting their circumstances. Their responsible return and commitment to catching up underscored the value of resilience in teamwork.

Feedback after our week 7 presentation was crucial. Our instructor, Sian, provided constructive insights on refining our research approach and clarifying the client's objectives. We integrated this feedback, enhancing our campaign's focus and making our objectives more coherent. This process of receiving and implementing feedback was instrumental in refining our project and taught us the importance of adaptability and receptiveness to external advice.

As an international student, language barriers and cultural differences initially posed challenges in team interactions. However, these challenges transformed into opportunities for personal growth, improving my communication skills and understanding of diverse perspectives. This experience taught me the value of adaptability, clear communication, and leveraging individual strengths in a team setting, skills essential for real-world applications.

In conclusion, this unit has been a profound learning curve, not only enhancing my knowledge and skills in fashion marketing but also equipping me with vital soft skills like communication, empathy, and adaptability. These experiences and learnings are invaluable assets that I am eager to apply in the fashion industry, confident in my ability to contribute meaningfully and effectively.

Biography

Regarded as the “eyes of Bergdorf Goodman,” Linda Fargo is responsible for spotting trends and shaping the visual identity of the storied and opulent New York department store.

Renowned for her discerning taste for fashion trends and creative directorship of the Bergdorf shop windows, Fargo has held her role at Bergdorf since 2006, prior to which she was a visual merchandiser for both high end brands and mass market clothing companies like Gap.

Her knack for creating displays developed at an early age. She grew up in the suburbs of Milwaukee, and started constructing collage boxes as a teenager. After she moved to New York, she started as a window dresser at the mid-market department store Macy’s, eventually rising to become the visual director. She has been with Bergdorf since 1996, when she was hired as the visual director of the women’s store before being promoted to vice president of visual merchandising just a year later.

With a background in the arts — Fargo has a BFA from the University of Wisconsin-Madison — she has created over 1,000 window displays for Bergdorf Goodman. Her eclectic compositions combined products and trends with grittier, intriguing themes. “I started out taking a lot of risks with the image of Bergdorf’s through the windows. Doing windows that were not just precious, brittle prettiness, but gutsier — a girl lying in nails or a girl at a tawdry sideshow,” she told Gotham magazine.

Indeed, her displays have filled two books, "Windows at Bergdorf Goodman" and "Dreams Through the Glass."

The Fashion Slashie: A ClickerMe Podcast is centred around acclaimed members of the fashion industry who take on multiple roles. Join Writer / Editor / Broadcaster Lara Johnson-Wheeler as she chats to a selection of successful ‘slashies’ about their process, their trajectory and how they navigate a career in fashion. ClickerMe is the fashion network, helping creatives connect and collaborate better.