https://padlet.com/11berrynat/pkkvwn9ximps en-us 2017-01-19 09:39:40 UTC 2023-05-10 01:51:20 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Condos.png 11berrynat https://padlet.com/11berrynat/pkkvwn9ximps/wish/148023460 The target audience for our film is 15-25 year olds because in 2015, BFI's Satistical Yearbook tells us that 'Pitch Perfect 2', a musical comedy, was the most popular film seen by this age group. In terms of Young and Rubicam's Cross-Cultural Consumer Characteristics, the film is aimed at the Mainstreamers because they are the largest group of consumers. The audience wouldn't be Aspirers because 15-25 year olds generally don't have a stable income to buy the newest technology and fashion, however they also wouldn't be reformers or succeeders because this group are usually middle aged people who have financial security.]]> 2017-01-19 09:41:27 UTC https://padlet.com/11berrynat/pkkvwn9ximps/wish/148023460 11berrynat https://padlet.com/11berrynat/pkkvwn9ximps/wish/148044573 Our film would mostly be aimed towards a female audience because according to BFI's Statistical Yearbook, 'Pitch Perfect 2' had a greater female audience share of 75%.]]> 2017-01-19 11:50:49 UTC https://padlet.com/11berrynat/pkkvwn9ximps/wish/148044573 11berrynat https://padlet.com/11berrynat/pkkvwn9ximps/wish/148047771 The film will appeal to most teenage girls because it will feature a teenage girl in a school as the protagonist, therefore a teenage girl will relate with the characters so will watch it for Personal Identity. Most teenagers listen to music, often pop music, and are usually aware of famous people, therefore they will enjoy a film with music and will be attracted to the film if it features famous names. 

Another reason that teenagers will watch my film could be for Love and Belonging Needs, seen in Maslow's Hierarchy of Needs. For example, if your friend sees the film and says that it is amazing, you will want to see it in fear of missing out. ]]> 2017-01-19 12:09:51 UTC https://padlet.com/11berrynat/pkkvwn9ximps/wish/148047771 11berrynat https://padlet.com/11berrynat/pkkvwn9ximps/wish/149856932 2017-01-27 12:59:44 UTC https://padlet.com/11berrynat/pkkvwn9ximps/wish/149856932 11berrynat https://padlet.com/11berrynat/pkkvwn9ximps/wish/149856996 According to BFI's Statistical Yearbook of 2015,  the Music and Dance genre had a 1.2% share of all films released at the box office with 'Into The Woods' being the top rated title of the year, a film that is aimed at children, teenagers and parents. However, musical films often won other categories such as 'Pitch Perfect 2' which was the top performing title for the Comedy genre, and 'Amy' which was the top performing title for the Documentary genre. ]]> 2017-01-27 13:00:09 UTC https://padlet.com/11berrynat/pkkvwn9ximps/wish/149856996 11berrynat https://padlet.com/11berrynat/pkkvwn9ximps/wish/149857828 2017-01-27 13:05:16 UTC https://padlet.com/11berrynat/pkkvwn9ximps/wish/149857828