Product leadership - is the strategy based on the leading position on the market. This strategy assumes the exclusivity and innovation of the company's products and intends to attract buyers with the help of these qualities. So to say "brand and reputation says louder than everything else"

example: Apple

Customer intimacy - is the strategy which concentrates on personal connection with each customer. They offer their clients to feel like part of the company and establish personal relationships with them.

example: almost every small cafeteria nearby your/someone's house

KPIs allow you to evaluate the performance of employees, business processes and the company as a whole.

Examples of KPIs for different areas:

for the sales department - achieving a certain sales volume

for a copywriter - the number of articles written or visitors attracted through content

!There is no list of KPIs. They are selected individually depending on the industry and characteristics of the enterprise.

Cross-selling - an offer to purchase goods in addition to the selected ones. In online stores, such sales are organized through the sections "You may be interested in", "People also bought this product". Sometimes companies put together sets with consumables or accessories - for such a purchase, the store can offer a discount. At points of sale, a consultant or cashier offers additional goods.

Cross-channel marketing - is a combination of multiple channels and promotion tools to "move customers smoothly down the sales funnel."

Relationship-based marketing - on the opposite, focuses on building up a long-term relationship and saving a customer for a further interactions