INP by Kitty Britten https://padlet.com/kittymay_/phdgfvp0579p Made with the best of intentions lol en-us 2019-11-27 14:20:08 UTC 2023-02-14 01:25:23 UTC hello@padlet.com A.McQueen Ad Campaigns kittymay_ https://padlet.com/kittymay_/phdgfvp0579p/wish/428052465 Looking back at past Ad Campaigns allows me to see what has been done before but also an insight into what direction the brand is heading.]]> 2020-01-06 17:45:27 UTC https://padlet.com/kittymay_/phdgfvp0579p/wish/428052465 A.McQueen Stories kittymay_ https://padlet.com/kittymay_/phdgfvp0579p/wish/428053710 This gives an insight into the inspiration behind the concept and the development throughout the collection. It's another insight into the 'look' of the brand and it's concepts and direction.]]> 2020-01-06 17:47:36 UTC https://padlet.com/kittymay_/phdgfvp0579p/wish/428053710 B.Burgers Website kittymay_ https://padlet.com/kittymay_/phdgfvp0579p/wish/428069842 Homepage - Identifies artist interest and what they explore through the artwork. IT says how B.Burgers is 'interested in the process of decay, transformation and metamorphosis', which correlates with a lot of the work from A.McQueen. This side of the artist combined with feminine florals follows the transition that the fashion house has had over years.
CV - Displays past exhibits and collaborations from the artist.]]> 2020-01-06 18:13:40 UTC https://padlet.com/kittymay_/phdgfvp0579p/wish/428069842 B.Burgers Instagram kittymay_ https://padlet.com/kittymay_/phdgfvp0579p/wish/428114713 Gives an insight into the artist personally, moments during and between the professional. ]]> 2020-01-06 19:25:19 UTC https://padlet.com/kittymay_/phdgfvp0579p/wish/428114713 SavvyPainter Podcast with Bobbie Burgers kittymay_ https://padlet.com/kittymay_/phdgfvp0579p/wish/428120800 “ Capturing, I kind of define it as past, present and future all in one moment. So you have all these 
layers of time and emotion rather than just a static image...”
]]> 2020-01-06 19:35:45 UTC https://padlet.com/kittymay_/phdgfvp0579p/wish/428120800 Moodboard kittymay_ https://padlet.com/kittymay_/phdgfvp0579p/wish/428805728 Silhouettes: Inspired by past and recurring designs from A.McQueen. Clean staples matched with bold statement pieces elevates casual-wear. 
Colour: Taken from paintings from B.Burgers. Majority share is black and white in keeping with the brand, with inserts of red/pink tones and deep blues. Pantone has announced that blue is the colour of 2020 so that's keeping the range on trend. Greens from paintings will also be included, as this is an autumnal range the additions of earthy tones will keep it commercial.]]> 2020-01-08 08:26:19 UTC https://padlet.com/kittymay_/phdgfvp0579p/wish/428805728 Collaborations kittymay_ https://padlet.com/kittymay_/phdgfvp0579p/wish/428811569 trendhunter.com - shows past collaborations with brands such as PUMA and Target, as well as with celebrities i.e Beyonce.
Identifies some past runway.
No artist collaborations shown.]]> 2020-01-08 08:50:06 UTC https://padlet.com/kittymay_/phdgfvp0579p/wish/428811569 Collaborations kittymay_ https://padlet.com/kittymay_/phdgfvp0579p/wish/428813919 elle.uk - Briefly looks at a collaboration between A.McQueen and Damien Hirst. This was an artist collaboration for the iconic Skull scarves. ]]> 2020-01-08 09:00:00 UTC https://padlet.com/kittymay_/phdgfvp0579p/wish/428813919 4: Asset Rich Families kittymay_ https://padlet.com/kittymay_/phdgfvp0579p/wish/428818819 Entry grade into buying from A.McQueen. 
"They can afford to spend fairly heavily and frequently on their credit cards and favour retailers such as John Lewis and Waitrose."

]]> 2020-01-08 09:20:10 UTC https://padlet.com/kittymay_/phdgfvp0579p/wish/428818819 3: Large House Luxury kittymay_ https://padlet.com/kittymay_/phdgfvp0579p/wish/428819953 Grade A - common consumer from the brand.]]> 2020-01-08 09:25:07 UTC https://padlet.com/kittymay_/phdgfvp0579p/wish/428819953 2: Metropolitan Money kittymay_ https://padlet.com/kittymay_/phdgfvp0579p/wish/428822456
"There might be a combination of younger people and those well advanced in their careers. A good proportion are single and fewer of the couples will have children. A number may be of Chinese or non-UK European in origin."]]> 2020-01-08 09:35:33 UTC https://padlet.com/kittymay_/phdgfvp0579p/wish/428822456 Concept Proposal kittymay_ https://padlet.com/kittymay_/phdgfvp0579p/wish/428847380 2020-01-08 10:59:26 UTC https://padlet.com/kittymay_/phdgfvp0579p/wish/428847380 Timetable kittymay_ https://padlet.com/kittymay_/phdgfvp0579p/wish/428897953 2020-01-08 13:40:27 UTC https://padlet.com/kittymay_/phdgfvp0579p/wish/428897953 Corporate kittymay_ https://padlet.com/kittymay_/phdgfvp0579p/wish/428939399 The Kering Group (parent company to A.McQueen and other luxury fashion houses) released this statement to their brands.  It covers slavery, labour rights and human rights as well as their financial information from the year. However with regards to finances it only shows the Kering Group revenue and not individually Alexander McQueens.    ]]> 2020-01-08 14:44:28 UTC https://padlet.com/kittymay_/phdgfvp0579p/wish/428939399 Corporate kittymay_ https://padlet.com/kittymay_/phdgfvp0579p/wish/428950989 The only financial information I can find with regards to my brand is through the Kering Group (Global Data don't have A.McQueen as a singular brand available).
As the KG are involved with multiple brands, such as Gucci and Stella McCartney, they don't display individual fashion house financials so I haven't been able to access that information.]]> 2020-01-08 14:59:16 UTC https://padlet.com/kittymay_/phdgfvp0579p/wish/428950989 Entry, Exit & Median kittymay_ https://padlet.com/kittymay_/phdgfvp0579p/wish/428954930 2020-01-08 15:04:55 UTC https://padlet.com/kittymay_/phdgfvp0579p/wish/428954930 Architecture kittymay_ https://padlet.com/kittymay_/phdgfvp0579p/wish/428955088 2020-01-08 15:05:08 UTC https://padlet.com/kittymay_/phdgfvp0579p/wish/428955088 Discounts kittymay_ https://padlet.com/kittymay_/phdgfvp0579p/wish/428955316 2020-01-08 15:05:27 UTC https://padlet.com/kittymay_/phdgfvp0579p/wish/428955316 Garment Assortment kittymay_ https://padlet.com/kittymay_/phdgfvp0579p/wish/428955543 2020-01-08 15:05:45 UTC https://padlet.com/kittymay_/phdgfvp0579p/wish/428955543 Colour Assortment kittymay_ https://padlet.com/kittymay_/phdgfvp0579p/wish/428955719 2020-01-08 15:05:58 UTC https://padlet.com/kittymay_/phdgfvp0579p/wish/428955719 Available Patterns kittymay_ https://padlet.com/kittymay_/phdgfvp0579p/wish/428955889 2020-01-08 15:06:14 UTC https://padlet.com/kittymay_/phdgfvp0579p/wish/428955889 Patterned/Plain kittymay_ https://padlet.com/kittymay_/phdgfvp0579p/wish/428957201 2020-01-08 15:07:58 UTC https://padlet.com/kittymay_/phdgfvp0579p/wish/428957201 Current Structure kittymay_ https://padlet.com/kittymay_/phdgfvp0579p/wish/428968845 2020-01-08 15:23:04 UTC https://padlet.com/kittymay_/phdgfvp0579p/wish/428968845 Artist/Brand Collaborations of 2019 kittymay_ https://padlet.com/kittymay_/phdgfvp0579p/wish/428977243 elle.uk - artist and brand collaborations throughout 2019, a lot of which were mainly artist collaborations with the marketing space (for runways/exhibits etc) and not such an artist collaborating on the clothing. ]]> 2020-01-08 15:34:13 UTC https://padlet.com/kittymay_/phdgfvp0579p/wish/428977243 Corporate kittymay_ https://padlet.com/kittymay_/phdgfvp0579p/wish/428982272 The Kering Groups slavery statement, released by their brands, has a section on their suppliers. ]]> 2020-01-08 15:41:03 UTC https://padlet.com/kittymay_/phdgfvp0579p/wish/428982272 Artist/Brand Collaborations of the Decade kittymay_ https://padlet.com/kittymay_/phdgfvp0579p/wish/428989792 vogue.co.uk - the past decade there has been a lot of collaborations. Predominantly musical artists there have been many collabs between brands and also artists from other fashion houses working together to create some of the most memorable fashion moments of the past 10 years.]]> 2020-01-08 15:51:29 UTC https://padlet.com/kittymay_/phdgfvp0579p/wish/428989792 Competitors kittymay_ https://padlet.com/kittymay_/phdgfvp0579p/wish/428991791 These are the sister brands of A.McQueen that are in the Kering Group. These are considered to be A.McQueens main competitors.]]> 2020-01-08 15:54:20 UTC https://padlet.com/kittymay_/phdgfvp0579p/wish/428991791 Competitors kittymay_ https://padlet.com/kittymay_/phdgfvp0579p/wish/428997916 This graph shows the brand positioning of A.McQueen against it's sister brands in the Kering Group.]]> 2020-01-08 16:02:23 UTC https://padlet.com/kittymay_/phdgfvp0579p/wish/428997916 SketchUp kittymay_ https://padlet.com/kittymay_/phdgfvp0579p/wish/429794131 Software (free) to design Showroom. Will cover basic design and concept and will annotate further.]]> 2020-01-10 00:52:22 UTC https://padlet.com/kittymay_/phdgfvp0579p/wish/429794131 Showroom kittymay_ https://padlet.com/kittymay_/phdgfvp0579p/wish/429794413 Final design of the showroom for the collaboration. Couldn't use mannequins - were not available on the software. Also I think I would rather have the clothes rails actually coming out of the walls rather than being stands. Again this wasn't available to do on the software, so I will depict it in the annotations and express in my evaluation. ]]> 2020-01-10 00:53:39 UTC https://padlet.com/kittymay_/phdgfvp0579p/wish/429794413 Burton V. McQueen kittymay_ https://padlet.com/kittymay_/phdgfvp0579p/wish/444327424 "McQueen drew on history and technology to explore his inner demons and reflect his often disquieting vision of a dystopian world, Burton uses those same themes and resources to celebrate her passion for traditions and craftsmanship, and the ways they can be harnessed to flatter a woman."
"Burton’s creative process is a collaborative one. “Each season, either we find a dress or a story or a place,” she explains of her work with her design team, “then it just sort of grows from there. It’s an amazing atmosphere here—a constant conversation. It’s a very organic way of working, and it all comes together in a collage.”]]> 2020-02-12 14:06:25 UTC https://padlet.com/kittymay_/phdgfvp0579p/wish/444327424 kittymay_ https://padlet.com/kittymay_/phdgfvp0579p/wish/446151049 2020-02-16 21:49:10 UTC https://padlet.com/kittymay_/phdgfvp0579p/wish/446151049 kittymay_ https://padlet.com/kittymay_/phdgfvp0579p/wish/446151416 2020-02-16 21:51:26 UTC https://padlet.com/kittymay_/phdgfvp0579p/wish/446151416 Range Plan kittymay_ https://padlet.com/kittymay_/phdgfvp0579p/wish/448060184 2020-02-20 14:58:04 UTC https://padlet.com/kittymay_/phdgfvp0579p/wish/448060184 Online kittymay_ https://padlet.com/kittymay_/phdgfvp0579p/wish/448069184 2020-02-20 15:09:04 UTC https://padlet.com/kittymay_/phdgfvp0579p/wish/448069184 Size Mix kittymay_ https://padlet.com/kittymay_/phdgfvp0579p/wish/448070096 2020-02-20 15:10:17 UTC https://padlet.com/kittymay_/phdgfvp0579p/wish/448070096 Pricing Bands kittymay_ https://padlet.com/kittymay_/phdgfvp0579p/wish/448070577 2020-02-20 15:10:54 UTC https://padlet.com/kittymay_/phdgfvp0579p/wish/448070577 Colour Mix kittymay_ https://padlet.com/kittymay_/phdgfvp0579p/wish/448073239 2020-02-20 15:14:04 UTC https://padlet.com/kittymay_/phdgfvp0579p/wish/448073239 Department Mix kittymay_ https://padlet.com/kittymay_/phdgfvp0579p/wish/448074492 2020-02-20 15:15:36 UTC https://padlet.com/kittymay_/phdgfvp0579p/wish/448074492 Political kittymay_ https://padlet.com/kittymay_/phdgfvp0579p/wish/448075925  - higher trade and tax fares (Brexit has heavy impact)
 - specific and lengthily legal requirements for the companies Corporate and Social Respoibilities
- Intellectual Property Rights (IPR) protection, creatively and legally

]]> 2020-02-20 15:17:26 UTC https://padlet.com/kittymay_/phdgfvp0579p/wish/448075925 Economic kittymay_ https://padlet.com/kittymay_/phdgfvp0579p/wish/448076033  - negative outlook on the economy, less spending, feel of recession (uncertain outlook of the economy in the UK mainly down to Brexit - difficulty with maintaining trade/import/export tariffs)
 - McQueen's target markets have typically high unemployment rates
-]]> 2020-02-20 15:17:33 UTC https://padlet.com/kittymay_/phdgfvp0579p/wish/448076033 Social kittymay_ https://padlet.com/kittymay_/phdgfvp0579p/wish/448076069  - customers are in a sustainable mindset, wanting less items at a higher quality/price
 -  luxury fashion is at a higher demand
- increased percentage of Affluent Achievers (Acorns), more money to spend]]> 2020-02-20 15:17:35 UTC https://padlet.com/kittymay_/phdgfvp0579p/wish/448076069 Technological kittymay_ https://padlet.com/kittymay_/phdgfvp0579p/wish/448076127  - Social media heavily in use, keeping up with the times and influences
- well distributed channel of E-commerce ]]> 2020-02-20 15:17:39 UTC https://padlet.com/kittymay_/phdgfvp0579p/wish/448076127 Threats kittymay_ https://padlet.com/kittymay_/phdgfvp0579p/wish/448098668  - growth of competitors that have similar consumer base and are forwarding their social and technological aspects already
 - lack of/placement of stores abroad can affect the company's growth]]> 2020-02-20 15:44:26 UTC https://padlet.com/kittymay_/phdgfvp0579p/wish/448098668 Opportunities kittymay_ https://padlet.com/kittymay_/phdgfvp0579p/wish/448098806  - expanding available stores, particularly beyond main US and UK market
 - furthering technology, e-commerce and social media 
- looking into diffusion lines, would appeal to a whole new market that they don't currently reach]]> 2020-02-20 15:44:37 UTC https://padlet.com/kittymay_/phdgfvp0579p/wish/448098806 Weaknesses kittymay_ https://padlet.com/kittymay_/phdgfvp0579p/wish/448099018  - designs mainly attract a niche market of customers
 - affordable only to a small percentage of consumers, price range being too high for majority
- accessibility, only 21 stores worldwide, with few concessions in Harrods/Selfridges for example]]> 2020-02-20 15:44:47 UTC https://padlet.com/kittymay_/phdgfvp0579p/wish/448099018 Strengths kittymay_ https://padlet.com/kittymay_/phdgfvp0579p/wish/448099293  - Innovative designs
 - Strong market position
 - Established brand image
 - Exclusive style
- Globally known, high status and support]]> 2020-02-20 15:45:08 UTC https://padlet.com/kittymay_/phdgfvp0579p/wish/448099293 Evaluation kittymay_ https://padlet.com/kittymay_/phdgfvp0579p/wish/448118312 2020-02-20 16:09:53 UTC https://padlet.com/kittymay_/phdgfvp0579p/wish/448118312 EDIT: kittymay_ https://padlet.com/kittymay_/phdgfvp0579p/wish/448184457 Having looked at my INP after being notified, I saw that my Merchandising and Evaluation were partially cut. Unsure as to how it happened, have re-uplaoded the missing pieces into my Padlet instead. 


]]> 2020-02-20 17:39:05 UTC https://padlet.com/kittymay_/phdgfvp0579p/wish/448184457 Edit: kittymay_ https://padlet.com/kittymay_/phdgfvp0579p/wish/448185456 Have also noticed it has happened to my Executive Summary also. ]]> 2020-02-20 17:40:40 UTC https://padlet.com/kittymay_/phdgfvp0579p/wish/448185456