• Service for young adults to find cheap housing with older people who have extra space in their homes. 

• We would provide:

  • Matching service 

  • Lease contract 

  • Legal guidance 

  • Conflict resolution

Hypothesis to test: use of the app may be more popular for certain spaces (for example, users may find the app better suited for music rooms than gyms)

Concierge MVP: mock the app to test which space data was checked the most by costumers. For instance, if music rooms are checked by users much more frequently than gyms, we may want to pivot and "zoom in" our product, putting a stronger focus on data pertaining to the music rooms.

Individuals looking for an alternative to ordering out regularly.

Anyone unsure about what to cook with the ingredients InStock.

For young adults, particularly those aged 18 to 35, the major issue revolves around housing insecurity. Data shows that 43% of 4-year students and 53% of 2-year students face housing instability. Togetherness alleviates the housing insecurity as well as the financial burden of getting housing for this demographic.

1) helps people find specific clothing: they can take a picture of the outfit, and EaseStyel will scan the photo and provide matching brands of the clothing included in the outfit.

2) creates a fashion community where people can share their outfits, discuss trends, and interact with brand designers.

3) provide discounts and coupons for collaborating brands & compare prices and help users locate the best deal.

The pain we are solving:

1) The lack of community in which people can get inspiration & share & discuss fashion/outfit ideas.

2) Save money by buying from cheaper alternatives/using app-provided discounts instead of expensive brands

Who are our customers? :

1) Initially & primarily, young people (in high school & college) who are interested in trendy and "cool" brands.

2) Potentially, all parts of the population who are after outfit ideas (business casual/formal for job interviews/"office siren"/...)

3) People who want to save money when shopping for clothes

• Goal: Introduce Horizon Tracker to potential customers.

• Examples:

  • Users see ads, social media content, or influencer reviews.

  • They land on the Horizon Tracker website or read articles about outdoor adventure tools.

• Metrics:

  • Website traffic.

  • Social media reach and ad impressions.

  • Number of email signups from landing pages.

2. Consideration (Middle of the Funnel)

• Goal: Engage interested users and encourage them to learn more.

• Examples:

  • Users request additional information, like a product brochure or a demo video.

  • Attend a webinar or online info session about the benefits of Horizon Tracker for adventurers.

  • Compare Horizon Tracker with competitor products.

• Metrics:

  • Number of demo video views.

  • Engagement rate with emails (clicks, opens).

  • Webinar registrations and attendance.

3. Conversion (Bottom of the Funnel)

• Goal: Convert interested users into paying customers.

• Examples:

  • Users sign up for a free trial or make their first purchase of the Horizon Tracker device.

  • They complete the onboarding process, activating the GPS tracker and familiarizing themselves with its features.

• Metrics:

  • Number of free trials started or purchases made.

  • Conversion rate from signups to active users.

  • Cart abandonment rate (for online sales).

4. Retention

• Goal: Keep users engaged and satisfied so they continue using the product.

• Examples:

  • Users regularly check their Horizon Tracker for real-time path tracking.

  • They explore advanced features, such as extreme environment durability and the SOS emergency beacon.

• Metrics:

  • Daily or weekly active users (DAU/WAU).

  • Number of times the GPS tracker is used per month.

  • Customer support inquiries (for troubleshooting or additional feature requests).

5. Advocacy/Referral

• Goal: Turn satisfied customers into brand advocates who refer others.

• Examples:

  • Users refer their friends to Horizon Tracker through referral programs (e.g., a discount code for friends).

  • They post reviews on outdoor forums or share their experiences on social media.

• Metrics:

  • Number of referral codes used or shared.

  • Social media shares and mentions.

  • Reviews and ratings on e-commerce platforms or app stores.

Getting lost, stranded, or injured in remote areas is a major concern. Traditional GPS devices either fail to transmit location or die quickly, leading to delayed rescue efforts.

Many GPS devices lack the battery life needed for extended trips, leaving adventurers without tracking or emergency options when power runs out.

Many GPS devices do not consider altitude when rendering their maps.

Adventurers often want to relive, analyze, and share their journeys, but current devices don’t focus on trip logging, limiting their ability to document experiences.

Traditional tracking devices are usually bulky and heavy with a tough cold appearance.

We can use spending metrics to find who is buying more expensive products and who is buying cheaper products. Depending on the split of consumers, we can either continue with our product plan, cater more to those trying to save money, or try to find a balance between the two.

In addition, when users create an account, we can ask them what they want to get out of the product.

Outside of the product, we can push surveys to as many fashionistas as we can through social media as well as talking to individual customers. Though this alone may not provide clear insights, it can be used with the other data to come to an answer.

• Stage: People discovering Horizon Tracker.

• Examples:

  • Visitors to the website or landing page.

  • People clicking on ads (Google, social media, etc.).

  • Email subscribers signing up for more information.

• Metrics:

  • Number of website visits.

  • Click-through rates on ads.

  • Number of new email subscribers.

2. Activation

• Stage: Users take the first meaningful step in engaging with Horizon Tracker.

• Examples:

  • Users requesting a demo or signing up for a free trial.

  • Completing the product onboarding process after purchase.

• Metrics:

  • Number of demo requests.

  • Free trial signups.

  • Onboarding completion rates.

3. Retention

• Stage: Users continue using Horizon Tracker over time.

• Examples:

  • Users checking the tracker regularly (daily or weekly).

  • Continued usage of the real-time path tracking feature.

• Metrics:

  • Number of daily/weekly active users.

  • Frequency of GPS tracking usage.

  • Customer support interactions (which can reflect engagement).

4. Referral

• Stage: Users referring others to Horizon Tracker.

• Examples:

  • Users sharing discount codes with friends or adventuring groups.

  • Social media shares or product reviews.

• Metrics:

  • Number of referral codes used.

  • Social media mentions.

  • Reviews posted on websites or app stores.

5. Revenue

• Stage: Monetization through direct sales or subscription models.

• Examples:

  • Purchases of Horizon Tracker devices.

  • Subscription signups for additional features (e.g., satellite tracking, premium SOS services).

• Metrics:

  • Number of units sold.

  • Monthly subscription revenue.

  • Average revenue per user (ARPU).

Having a guide so that our users understand how to get the most out of our app is also important.

retention is also important, mental health is one of those things that you should always prioritize.

friends can also refer other friends who also need help.

our premium plan allows for more services

Testing the Pivot:

Introduce a beta version of the app with the peer-to-peer system as the primary feature, de-emphasizing professional therapy. Track user engagement, retention, and satisfaction levels compared to the original version

A metric we could use is to survey to gauge user's satisfaction and the effectiveness of peer to peer support.

1. testing possible pivot of how to acquire users (whether through online matchup or event meetings in person) --> test first in either suburban based retirement communities vs apartment complexes and see which acquiring method could be more effective

2. also feeds into the location of marketing --> more responses/interest in suburban or urban areas?

How many consumers are using the AI to generate recipes of their kind

How much traffic are we getting in ideally on the app during breakfast times, lunch times, and dinner?

Following up with customers to determine their favorite recipes in from the app.

The first part of having a successful funnel is choosing what metrics to track that may provide valuable feedback.  The metrics we choose to measure are

Average Request Respond Time - This way we can track if our soloution towards facilities are any better than the current solution, and make sure that facilities staff are receiving requests quickly

Request Solution Time - The purpose of Facility Tracker is to resolve building maintenance issues quickly. If the applications fail to do so, we may have to look at the broader scope of why improvements take a long time.

Amount of Requests Made - With improved tracking, and ease of making a request, A bump in building requests made should occur as problems people were having, but not reporting due to difficulty should now be made.

Amount of Establishments that adapt to our application - We need to see if the there is demand for our product and if already existing facilities are willing to adapt to our product

Type of establishment that adapts to our application - is our product being used by a lot of colleges? Apartments? Offices? With this information, we can make necessary optimizations.

Length Establishments Remains with our Product - Are people staying with our product after a testing period?

In terms of Pivoting...

A zoom-out pivot may be likey for our product, as currently we are focused on universities and campus environments, but almost every building requires some type of maintenance. By widening our scope to all establishments (Restaurants, Apt Buildings, Offices, etc.) we will be able to expand our business.

A Customer need pivot may also occur in the future, as we are unsure of the willingness of facilities to adapt to this new solution.

• Zoom in pivot - Subset of product is what matters:

  • Focus on just the diving tracker

  • Focus on just the hikers

• Zoom out pivot - Product is too narrow - generalize it

  • Track the elderly and kids who tend to get lost in the neighborhood when being on their own

• Customer Segment pivot - Product solves a real problem, but there’s a different market that needs it more

  • Changing from the adventure sport enthusiasts to workers in the hazardous construction sites and maybe useful for search and rescue work, evacuating disaster zones

• Customer need pivot - Market we are looking at has very strong needs, but the problem we are solving is not the biggest need

  • Focus more on personalized recommendations for the time it would take for you to get to a certain destination given the weather conditions and your past speeds and elevations [for air oxygen levels and heart rate, or pressure level in the ocean] (steepness) of the path and ocean type (fresh, saltwater, dense saltwater) and currents.

  • Also: lodging and water tracking in the path

• Platform pivot - Go from point product to a platform or vice versa

  • Transform from a standalone GPS device into a platform, where other companies integrate their safety gear, or vice versa, offering an all-in-one solution

• Technology pivot - Change core technology

  • Changing from GPS + Cellular to Satellite

• Channel pivot - Change how you get the product to the customer, or change from a product to a service

  • Sold mainly online switched to offline retail stores

• Value Capture pivot - A basic change in the business model or how the business is financed.

  • Switching from a focus on selling hardware and hardware accessories to software and software subscriptions: advanced weather warnings, more metrics

Goal: To introduce our platform to potential customers

Examples: Customers are struggling about their outfit and want some  inspirations.  Customers search on the web for new ideas. They see the posts about outfits from influencers.  Influencers share experiences using our platform and the links to new posts about outfits.

2.      Consideration

Goal: To test if our platform actually solved the needs or are there any other needs that we can provide services

Examples: we do surveys to customers and asking for extra needs.

We compare with competitors and check what our pros are.

3.      Conversion

Goal: To make potential customers pay our membership

Examples: customers see the benefits of using our price comparison tool and decide to purchase the premium subscription

4.      Retention

Goal: To make our customers engage actively

Examples: we offer coupons or rewards to active users.

5.      Referral

Goal: Encourage our customers to introduce the products to others.

Examples: we offer bonus to people who refer.