Jason Xu zx1996 by Zhiqian Xu

Talking Point 2 (160 seconds) Write your second talking point here. Write a complete sentence.

zx1996 — 2025-03-12 13:56:58 UTC

Although many people blame the use of animals in advertisement,I think it's a smart strategy and shouldn't be considered as immoral.

Talking Point 1 (180 seconds) Write your first talking point here. Write a complete sentence.

zx1996 — 2025-03-12 13:56:58 UTC

Animal-based marketing is making use of human nature which is we tend to understand something by relating it to something we already know.If they make us think of something we like,then we are more likely to buy it.

Introduction (60 seconds)

zx1996 — 2025-03-12 13:56:58 UTC

Look at this bull on the bottle.What do you connect in the mind? You connect it with muscle and strength.Look at this fether on the paper towel package. What do you connect in the mind? You connect it with smooth and soft feeling.Animal-based marketing is everywhere around us,and it is changing the way we consume things.This brings us to the topic that I'm going to introduce taday.While I'm focusing on the question:"When we make comments on a marketing strategy that takes advantage of animals,how can we define it as smartcanny or immoral?",first I will talk about how animal-based marketing influence our consuming custom,and then about moral arguments behind such phenomenon.

Outline slide (take a screenshot of your outline slide. Paste it here.)

zx1996 — 2025-03-12 13:56:58 UTC

Works Cited Slide (Copy and paste here)

zx1996 — 2025-03-12 13:56:58 UTC

1.Dynel, Marta. “I Has Seen Image Macros! Advice Animals Memes as Visual-Verbal Jokes.” International Journal of Communication, vol. 10, 2016, pp. 660–688.

2.Muhlhauser, Paul, Marie Drews, and Rachel Reitz. “Grilling Meataphors: Impossible™ Foods and Posthumanism in the Meat Aisle.” Humanity, vol. 10, no. 1, 2020, p. 49,

3.Miles, Kate. The Secrets of Food Marketing. YouTube, 13 May 2014

4.Yeung, Jessie, and Yeoul Jo. "Raccoons, Foxes, Meerkats: South Korea Clamps Down on Controversial Animal Cafes." CNN, 11 Jan. 2024

5.MediaVSReality. Marketing Strategies - How Animals Are Used in Advertising. YouTube, 23 Apr. 2024

6.Nicholls, Henry. "Opinion: Let Pandas Be Pandas Instead of Diplomatic Trophies." CNN, 3 May 2023

7.T.C. Pharmaceutical Industries Company Limited. "Red Bull Energy Soda." TCP Group

8.Dynel, Marta. Lame Poon Raccoon. International Journal of Communication, vol. 10, 2016, pp.

Sub-point 2

zx1996 — 2025-03-12 13:56:58 UTC

This kind of marketing strategies are creating new culture.Nowadays,advertisements turn the animals themselves into information more so than bodies,becoming metaphors,beyond language.And if we imagine the very beginning of human culture,it is also related with the use of animals.This is a process of giving the traditional animal symbols more meaning,rather than a immoral process.

Sub-point 1

zx1996 — 2025-03-12 13:56:58 UTC

When considering immoral,we either have to find some phenomenon of deceive or deprivation.But the productors are not lying to the consumers about the technical criteria of the product by using animal in advertisement,instead,they are only making use of human nature to make people believe that their products are wonderful.

While the concerns for deprivation,while these advertisements are mostly in a rhetorical image which means no real animals are involved in,there aren't obligation in the producing process.Another way of using animal to advertise is straightly use,like cat cafe.Lukily we can see many of these stores that may have ethical concerns are being shut down.

What is your research question?

zx1996 — 2025-03-12 13:56:58 UTC

When we make comments on a marketing strategy that takes advantage of animals,how can we define it as smartcanny or immoral?

Sub-point 2

zx1996 — 2025-03-12 13:56:58 UTC

Marketers are using rhetorical images or videos to connect animal with products.Marketers create desire, shape perceptions, and make products seem more appealing through strategic branding, language, and imagery.

Take Dove Skin Care as an example.Dove symbolizes Purity cleaniness and elegance.They fly through the skies with sophistication and Grace.Humans also want to be sophisticated,elegant and clean.When Dove bases their brand around the White Dove,we make a subconscious link between their product and the positive characteristics of the dove.

Puma is a world famous sports brand.Puma is fast agile and

hunts their prey with razor sharp reactions and speed smooth slck

you'll be endowed with the very same laser sharp reactions and aggressive.

So they are trying to create wonderful imagination so that people connect them with positive emotion and pleasant experiences.

Conclusion (30 seconds)

zx1996 — 2025-03-12 13:56:58 UTC

And that is what all I want to talk about animal-based marketing.What I talked about was the small tricks about making use of human nature to convince you when purchasing,as well as the cultivating of new culture.

So when you leave,I want you to feel less opposed to animal-based marketing,but also keep it in mind that it might unconsciously convince you to make up your mind to buy things.Always think twice before you go.

Sub-point 1

zx1996 — 2025-03-12 13:56:58 UTC

When people see animals,the process we accept it are seen as cycles of visual–verbal cycle.It is a kind of human nature.Since people can't use words to express or explain something that we have never seen before(imagination is based on experience),the visual-verbal cycle is indeed connecting visual to what we have experienced.

What source (s) support this subpoint?

zx1996 — 2025-03-12 13:56:58 UTC

1.MediaVSReality. Marketing Strategies - How Animals Are Used in Advertising. YouTube, 23 Apr. 2024

2.Miles, Kate. The Secrets of Food Marketing. YouTube, 13 May 2014

What strategy will you use in your hook?

zx1996 — 2025-03-12 13:56:58 UTC

I'm using transitional words to help people focus on my main part.First I used the hookof two representitve image to attract the listeners,then I used "This brings us to" to better help them focus.

Citation (optional)

zx1996 — 2025-03-12 13:56:58 UTC

What source (s) support this subpoint?

zx1996 — 2025-03-12 13:56:58 UTC

1.Dynel, Marta. “I Has Seen Image Macros! Advice Animals Memes as Visual-Verbal Jokes.” International Journal of Communication, vol. 10, 2016, pp. 660–688.

Do you have any images you will use? Paste the images with citations in new posts below.

zx1996 — 2025-03-12 13:56:58 UTC

Dynel, Marta. Lame Poon Raccoon. International Journal of Communication, vol. 10, 2016, pp.

What strategy will you use to end your presentation?

zx1996 — 2025-03-12 13:56:58 UTC

I'm using the strategy talked in the video.I first end up my speech by giving a overall summary of my speech,and then I use the strategy of setting goals for listeners after the speech to help them better understand my central thought and have a deeper image.

Please cite the source or sources you will use during your conclusion.

zx1996 — 2025-03-12 13:56:58 UTC

Do you have any images will use? Paste those below along with your citations.

zx1996 — 2025-03-12 13:56:58 UTC

What source (s) support this subpoint?

zx1996 — 2025-03-12 13:56:58 UTC

1.Muhlhauser, Paul, Marie Drews, and Rachel Reitz. “Grilling Meataphors: Impossible™ Foods and Posthumanism in the Meat Aisle.” Humanity, vol. 10, no. 1, 2020, p. 49,

What source (s) support this subpoint?

zx1996 — 2025-03-12 13:56:58 UTC

1.Yeung, Jessie, and Yeoul Jo. "Raccoons, Foxes, Meerkats: South Korea Clamps Down on Controversial Animal Cafes." CNN, 11 Jan. 2024

Do you have any images you will use? Paste the images with citations in new posts below.

zx1996 — 2025-03-12 13:56:58 UTC

Do you have any images you will use? Paste the images with citations in new posts below.

zx1996 — 2025-03-12 13:56:58 UTC

A staff member feeding an albino raccoon at an animal cafe in Seoul, South Korea, on April 2, 2020.

Ed Jones/AFP/Getty Images

Do you have any images you will use? Paste the images with citations in new posts below.

zx1996 — 2025-03-12 13:56:58 UTC

Do you have any images you will use? Paste the images with citations in new posts below.

zx1996 — 2025-03-12 13:56:58 UTC

T.C. Pharmaceutical Industries Company Limited. "Red Bull Energy Soda." TCP Group,

zx1996 — 2025-04-08 02:38:23 UTC