• Tell us about your journey with this activity – when and why did you start it? 

• What are the benefits you experience from participating? (These could be benefits that you experience before, during, or after)  

• What motivates you to keep participating?

• Describe an ideal session of your activity: where are you, who are you with, what makes it perfect, and why?

• What brands are part of this outfit?

• Describe how this outfit makes you feel physically (fit, feel, function, fabrics) and emotionally.

• What do you like about this outfit? What works well? (Be as specific as possible!)

• How could these items be improved?

• For what other occasions/activities would you wear this outfit for, and why?

• Describe your activity: what is the experience like, what are the movements like?

• What are the senses (sights, sounds, scents, touch, taste) you experience before/during/after?

• Who are the kinds of people that take part in your activity?

Pilates (Mat, Reformer, Lagree)

Barre

Dance

Calisthenics

Zumba

2 times a week running

2 tines a week basketball

running - outside around my local park

basketball - local outside court

Running - tues mornings and sat mornings

Basketball - Thursday evenings or Saturday afternoon

Why because these days and hours fit around my work and life

(These could be benefits that you experience before, during, or after)

What motivates you to keep participating?

Describe an ideal session of your activity: where are you, who are you with, what makes it perfect, and why?

Video attached

Yes, not enough time due to a busy work and social life, injuries, mental health, illness etc

Ashtanga Yoga 

Iyengar Yoga 

Kundalini Yoga

Yin Yoga 

because if focuses me and relaxes me to enjoy the process and benefits of the actively.

see 2.2

And among your friends?

It is very popular as reason written about above.

How has that changed, or is it changing?

If hasn't change accept for people using the sport wear outside of the sports / exercise due to fashion.

nope not for me, i try do be consistent and pay no mind to these types of things

• B.K.S. Iyengar – Known for his precise alignment techniques and use of props.

• Pattabhi Jois – Founder of Ashtanga Yoga, focusing on discipline and flow.

• Sadhguru (Jaggi Vasudev) – Blends yoga with spiritual wisdom and meditation.

• Adriene Mishler (Yoga with Adriene) – One of YouTube’s most popular yoga instructors, offering free, accessible, and mindful practices.

• Tara Stiles – Founder of Strala Yoga, which emphasizes freedom and ease in movement.

2. Books & Resources

• The Heart of Yoga by T.K.V. Desikachar – A deep dive into the philosophy and practice of yoga.

• Light on Yoga by B.K.S. Iyengar – A classic guide to yoga postures and alignment.

• The Yoga Bible by Christina Brown – Covers a wide variety of poses and styles.

3. YouTube Channels & Online Classes

• Yoga with Adriene – Great for all levels, with a focus on mindfulness.

• Fightmaster Yoga – A mix of Vinyasa and Power Yoga, offering structured challenges.

• Ekhart Yoga – Offers different styles, from Hatha to Yin Yoga.

• The Yoga Institute – Shares traditional and holistic approaches to yoga.

4. Instagram & Social Media Influencers

• Kino MacGregor (@kinoyoga) – A strong Ashtanga practitioner with great tutorials.

• Rachel Brathen (@yoga_girl) – Inspiring yoga and mindfulness teacher.

• Dylan Werner (@dylanwerneryoga) – Specializes in advanced strength and mobility.

5. Nature & Outdoor Inspiration

• Practicing yoga in nature—on the beach, in a forest, or by a river—can provide a deep connection with the environment and enhance mindfulness.

• Focuses on core strength, controlled movements, and breathwork.

• Uses body weight or equipment like reformers for resistance.

• Similar to yoga in its emphasis on mind-body connection and posture.

2. Tai Chi

• A slow, meditative martial art that enhances balance, flexibility, and breath awareness.

• Like yoga, it promotes relaxation and mindfulness through fluid movement.

3. Qigong

• Combines gentle movements, breathwork, and meditation.

• Shares yoga’s focus on energy flow and holistic well-being.

4. Barre

• A fusion of ballet, Pilates, and strength training.

• Like yoga, it builds flexibility, balance, and endurance.

5. Dance (Ballet, Contemporary, or Flow-Based Dance)

• Improves flexibility, core strength, and movement control.

• Similar to yoga in its focus on breath and body awareness.

6. Mobility Training & Animal Flow

• Focuses on dynamic stretching, flexibility, and functional movement.

• Like yoga, it incorporates fluid, body-weight-based movements.

7. Calisthenics

• Uses body weight for strength training and movement control.

• Some styles, like Gymnastic Rings or Hand Balancing, require flexibility and balance, similar to advanced yoga poses.

8. Breathwork & Meditation Practices

• Techniques like Pranayama (yoga breathwork), Wim Hof Method, and guided meditation complement yoga by improving lung capacity, focus, and relaxation.

• Fit: Designed with an athletic yet relaxed fit, it contours comfortably without restricting movement.

• Feel: Soft fleece lining or lightweight Dri-FIT fabric feels smooth against the skin, keeping you warm yet breathable.

• Function: Whether you're warming up, cooling down, or running errands, it provides flexibility and temperature regulation.

• Fabrics: High-quality materials like Dri-FIT wick away sweat, while Tech Fleece offers insulation without bulk.

• 
  

Emotionally:

• Empowered: The sleek, sporty design makes you feel ready to take on any workout or daily challenge.

• Confident: Whether in the gym or on the street, it gives off an effortless, stylish vibe.

• Comforted: The cozy fabric and perfect fit provide a sense of security and relaxation.

• • Motivated: Wearing Nike is like wearing an athlete’s mindset—pushing you to move, train, and feel your best.

• More size inclusivity – Better tailoring for different body shapes, especially for taller, petite, or plus-size individuals.

• Adjustable elements – Drawstrings, zippers, or elastic cuffs for a more customizable fit.

2. Fabric & Functionality

• Enhanced breathability – Some styles could incorporate more ventilation panels or moisture-wicking tech.

• More sustainable materials – Expanding the use of recycled or organic fabrics without compromising performance.

• Temperature regulation – Lighter versions for warm-ups & heavier ones for winter workouts.

3. Design & Aesthetic

• More coluor variety – Beyond the usual black, gray, and neon—more muted, earthy, or stylish patterns.

• Multi-functional styles – Reversible designs or modular elements that transition from gym to streetwear seamlessly.

4. Price & Accessibility

• More mid-range options – While quality is high, a slightly more affordable line could cater to more customers.

• Longevity guarantees – Stronger warranties or repair programs for premium items.

Why?

• Designed for yoga, with sweat-wicking, stretchable, and durable fabrics.

• Actively promotes mindfulness and well-being through yoga classes and community events.

• Sustainable initiatives like their Like New resale program and eco-conscious materials.

2. Alo Yoga – Holistic Yoga Lifestyle

Why?

• High-quality, fashion-forward designs that transition from yoga to everyday wear.

• Strong ties to yoga culture, offering free online classes and promoting wellness beyond just apparel.

• Focus on sustainability with their 100% sweatshop-free commitment.

3. Nike – Innovation & Performance

Why?

• Tech-forward gear (Dri-FIT fabrics, Flyknit) supports both high-intensity workouts and yoga sessions.

• Promotes inclusivity with plus-size activewear and diverse representation in campaigns.

• Sustainability push with Move to Zero, focusing on reducing carbon footprint.

4. Patagonia – Sustainability & Ethical Impact

Why?

• One of the most eco-conscious brands, using Fair Trade Certified materials and donating profits to environmental causes.

• Their activewear, including yoga gear, is designed for longevity, reducing fast fashion waste.

• Many ultra-fast fashion brands produce cheap, low-quality activewear that lacks durability and performance functionality.

• Unethical manufacturing practices, including poor labor conditions and excessive environmental waste, contribute to their negative impact.

2. Gymshark – Influencer Over Substance?

• While popular, Gymshark has been criticized for prioritizing influencer marketing and aesthetic appeal over genuine performance and quality.

• Some customers report inconsistent sizing, lack of durability, and overly trendy designs that don’t cater to long-term athletic performance.

3. Adidas (Inconsistent Commitment to Sustainability)

• Despite promoting eco-friendly initiatives, Adidas has faced backlash over sustainability claims, with critics arguing that some initiatives are more about marketing than real impact.

• Allegations of poor labor conditions in factories contrast with their ethical branding.

4. Fabletics – Misleading Subscription Model

• Fabletics, co-founded by Kate Hudson, has received backlash for its subscription-based pricing model, which some customers find misleading and difficult to cancel.

• While the clothing itself is decent, the business model creates frustration, leading to questions about authenticity in consumer trust.

5. Lululemon (Past Controversies & Pricing Barriers)

• While Lululemon is an industry leader, the brand has faced backlash for exclusivity, high pricing, and past comments from executives about body inclusivity.

• The premium pricing often makes it inaccessible to many, contradicting the idea of making yoga and movement accessible to all.

✅ Breathable & Sweat-Wicking Fabrics – Materials like bamboo, organic cotton, or high-performance recycled polyester for flexibility and moisture control.
✅ Four-Way Stretch & Durability – Ensuring the gear moves with the body, retains shape, and lasts through intense sessions.
✅ Seamless & Chafe-Free Design – Prioritising comfort for long workouts without irritation.
✅ Sustainable & Ethical Sourcing – Using eco-friendly, fair-trade, or regenerative fabrics to align with conscious consumers.

2. Authentic Community Connection

✅ Real Athletes & Practitioners as Ambassadors – Highlighting real people over just social media influencers.
✅ Partnerships with Studios & Trainers – Collaborating with yoga instructors, personal trainers, and wellness communities.
✅ Grassroots Approach – Supporting local fitness events, mindfulness retreats, and movement-based charities.

3. Inclusive Sizing & Body Positivity

✅ Wide Range of Sizes (XXS-4XL) – Making activewear for all body types, not just athletic figures.
✅ Gender-Neutral Options – Comfortable, functional pieces that don’t rely on traditional gendered designs.
✅ Marketing That Represents Real People – Featuring diverse ages, abilities, and backgrounds in campaigns.

4. Purpose-Driven Brand Identity

✅ Transparency & Sustainability – Being open about supply chains, ethical production, and eco-conscious materials.
✅ Minimalist but Impactful Design – Timeless, functional, and stylish rather than trend-driven fast fashion.
✅ Mission Beyond Apparel – Supporting wellness education, mental health, and movement accessibility.

5. Tech & Innovation

✅ Smart Fabrics & Performance Tracking – Potential use of temperature-regulating, muscle-compression, or even biometric feedback fabrics.
✅ Modular & Adaptive Designs – Clothing that adjusts to different movement styles, seasons, or intensity levels.

Short sleeve / tees, tank tops during summer and long sleeve tops during winter. Basically it depends on the how hot of cold it is and where i'm working out.

Support & Breathability, Moisture-Wicking & Quick-Dry, Breathable Fabrics, Grip & Stability, Soft, Ethical, and Durable..

• Matching Sets & Coordination

In-Store & Try-Ons
Flagship & Specialty Stores
Department Stores & Retailers
Fitness Studios & Gyms 

Word of Mouth & Community
Yoga Instructors & Fitness Coaches
Friends & Fellow Yogis
Reddit & Facebook Groups 

Sustainability & Ethical Fashion Platforms