The types of music videos include: Performance, Narrative, Concept, Lyric and Animated

Conventions of R&B music

Slow R&B songs have videos which are usually greyscale and the lighting of it is very soft. They would also mostly be in black and white to create a soft tone depending on the warmth of the filter used. Slow R&B songs often follow narrative, which results in the video containing footage of couples kissing which adds to the depiction of sexuality. The codes of R&B music videos include sundresses or simply a plain t-shirt and jeans.

The concept music video is usually based on the artist's vision. It can be seen as a way to expand their creative vision with the song.

The concept music video typically includes a performance or a narrative, so the audience doesn't get all lost. But while there might be a smaller narrative in the video, there is typically no structure to the video.

What makes these types of videos so attractive is their uniqueness which can sear into the audience's brain.

It doesn't mean that people that listen to rock bands are always going to be male or people that listen to boy bands are always going to be female.

A large part of music videos is advertising, therefore advertisers are going to want to know your target audience, in order to know wheres best to sell your products.

Psychographics are personality traits, attitudes and aspirations. Examples of this are hobbies, preferences, beliefs, lifestyle and values.