https://padlet.com/kcribb1/pcx25kxn12ro Made with a stroke of good luck en-us 2017-05-07 19:31:06 UTC 2025-10-25 23:40:11 UTC hello@padlet.com kcribb1 https://padlet.com/kcribb1/pcx25kxn12ro/wish/170382808 *be simple
 -so it can be remembered after just one glance.
*complement the company name
*look good in black and white
*be scalable 
*be original ]]> 2017-05-07 19:32:24 UTC https://padlet.com/kcribb1/pcx25kxn12ro/wish/170382808 kcribb1 https://padlet.com/kcribb1/pcx25kxn12ro/wish/170382939 You must ask the client what they want and what their job is about
*the scope of the job
 -if it's the first time, it's all good
 -if it's a rebranding you need to ask why and what they didn't like about it before.
*the company name
 -doesn't have to have the full name
*what kind of personality?
 -ask adjectives to define business
*who is the competition? 
 -look at logo of competitors
*deadline and budget]]> 2017-05-07 19:34:27 UTC https://padlet.com/kcribb1/pcx25kxn12ro/wish/170382939 kcribb1 https://padlet.com/kcribb1/pcx25kxn12ro/wish/170383068 *mind maps 
*mood boards
*sketching 

]]> 2017-05-07 19:36:21 UTC https://padlet.com/kcribb1/pcx25kxn12ro/wish/170383068 kcribb1 https://padlet.com/kcribb1/pcx25kxn12ro/wish/170383158 *technical 
*friendly
*creative
*reliable
*Caring
*elegant
-all of these were written in specific typefaces that make it look the way the words conveys]]> 2017-05-07 19:38:00 UTC https://padlet.com/kcribb1/pcx25kxn12ro/wish/170383158 kcribb1 https://padlet.com/kcribb1/pcx25kxn12ro/wish/170383302 *need to think about the capes so uppercase, lowercase
*letter spacing with the cases
*with every change comes another option to go in a different direction. 
*also changing the weight of typeface]]> 2017-05-07 19:40:01 UTC https://padlet.com/kcribb1/pcx25kxn12ro/wish/170383302 kcribb1 https://padlet.com/kcribb1/pcx25kxn12ro/wish/170384461 *needs to be easily recognizable, inspiring trust, admiration, loyalty and an implied superiority. 
*what is represents is more than what it looks like. Paul Rand. 
*should be able to look good in any size and any color. 
Proccess:
1. Design Brief
2. Research
3. Reference
4. Sketching and conceptualizing
5. Revisions and Positioning
6. Presentation
7. Delivery and Support. 
5 Principles of Effective Logo Design;
1. Simple
2. Memorable
3. Timeless
4. Versatile
5. Appropriate]]> 2017-05-07 19:57:20 UTC https://padlet.com/kcribb1/pcx25kxn12ro/wish/170384461 kcribb1 https://padlet.com/kcribb1/pcx25kxn12ro/wish/170384782 *says "symbols and metaphors are an optimal way to reach and hold the audience's attention."
*"symbols are the archetypes of human communication."
*"The soul never thinks without an image." -Aristotle
*symbols are optimal for long term branding. 
Final thoughts on creating good logo
1. Use symbols and/or Metaphors as the core communication of your logo
2. Archive and refer back to your conceptual process
3. Design in Black and White 
4. Make sure the logo scales
5. Balance the logo
6. Detect Subtlety. ]]> 2017-05-07 20:02:28 UTC https://padlet.com/kcribb1/pcx25kxn12ro/wish/170384782 kcribb1 https://padlet.com/kcribb1/pcx25kxn12ro/wish/170386236 *branching pattern
 -a point of origin is connected to it's destination point. 
 -suggests movement to describe the process of exchange. 
*stacking and packing patterns
 -hexagonal and other tessellating shapes
 -stores and stabilizes energy
 -perfect fit for businesses that want to communicate security or storage
*connection and regeneration patterns
 -the helix and spiral
 -concentrated form of energy
 -communicates information about cooperation between opposites. 
*the spiral pattern
-pattern of creativity and regeneration with the purpose of connecting energies together. ]]> 2017-05-07 20:24:36 UTC https://padlet.com/kcribb1/pcx25kxn12ro/wish/170386236 kcribb1 https://padlet.com/kcribb1/pcx25kxn12ro/wish/170386588 *basic shapes compose the fundamental geometry of the universe. 
*circle
 -mother of all shapes
 -implies many individuals or parts that comprise an overall whole. 
*the line
 -one dimension
 -elements that intersect at right angles represent opposites working together. 
*the triangle
 -two dimensions
 -symbol of transformation
*four-sided figures
 -three dimensions
 -exemplifies the world as manifest, solid and real. 
*five-pointed star and spiral
 -four degrees of freedom
 -stars are associated with excellence

]]> 2017-05-07 20:30:05 UTC https://padlet.com/kcribb1/pcx25kxn12ro/wish/170386588 kcribb1 https://padlet.com/kcribb1/pcx25kxn12ro/wish/170386927 1. Designed by an Amateur
*needs to look professional, not rushed or done by sketchy people online
2. Relies on Trends 
*completely ignore logo design trends to make sure you are making something unique. 
3. Uses Raster Images
*use vector graphic software!!! So Adobe Illustrator or Corel Draw
*Photoshop is a raster graphics software and consist of lots of pixels which can become blurry. 
4. Contains Stock Art
*could get you in trouble if not careful
5. Designing For Yourself Rather Than the Client
*stay focused on the clients' requirements by sticking to the brief and not what you personally will think is best. 
6. Overly Complex
*a complex design will lose detail especially if someone changes the size. 
7. Relies on Color for it's effect
*choosing color should be your last decision, meaning start in black and white and make sure it looks good there. 
8. Poor Choice of Font
*choosing the right font is the most important decision. 
9. Has too many fonts
*maximum of two fonts!!!
10. Copies Others
*copying others does no one any favors, neither the client nor the designer. ]]> 2017-05-07 20:36:59 UTC https://padlet.com/kcribb1/pcx25kxn12ro/wish/170386927 kcribb1 https://padlet.com/kcribb1/pcx25kxn12ro/wish/170387747 *"What you take away is just as important as what you keep."
*In 1997 it was said that in the last 30 years 5,000 logos had been created. How many have been made 20 years later?
*It can make things way harder to create unique logos but it can also push the limits to what a creator can do to make their logo stand out. ]]> 2017-05-07 20:52:36 UTC https://padlet.com/kcribb1/pcx25kxn12ro/wish/170387747 kcribb1 https://padlet.com/kcribb1/pcx25kxn12ro/wish/170387973 *branding is important because people pick brands over perceived value rather than actual value. 
*for example nike, most people buy their clothes simply so they can have the logo shown for all to see. 
"A LOGOLESS COMPANY IS A FACELESS MAN"
*a symbol is much more fitting for a billboard because people don't have time to read as they drive by. 
*brand needs to speak a lot of languages if going international 
*we do judge books by their cover whether it's fair or not. ]]> 2017-05-07 20:56:14 UTC https://padlet.com/kcribb1/pcx25kxn12ro/wish/170387973 kcribb1 https://padlet.com/kcribb1/pcx25kxn12ro/wish/170388276 *an iconic design will be:
1. simple
2. relevant
3. enduring
4. distinctive
5. memorable
6. adaptable
*a minimalist design can be used across many different mediums
*it also makes it easier to recognize. 
*must make it relevant
*it doesn't have to go as far as explaining what the company actually does. 
*incorporate tradition and ignore trends 
*think about what logos you can think of off your head and what makes them so memorable. 
*also think that it needs to be designed so it looks good tiny and also huge. 
7 Ingredients in your Signature Dish
1. Keep it simple
2. Make it Relevant
3. Incorporate tradition
4. Aim for distinction
5. Commit to Memory
6. Think Small. 
7. focus on one thing. 
(the same list as above but more detailed). 
RULES ARE MEANT TO BE BROKEN. ]]> 2017-05-07 21:01:55 UTC https://padlet.com/kcribb1/pcx25kxn12ro/wish/170388276 kcribb1 https://padlet.com/kcribb1/pcx25kxn12ro/wish/170388695 1. questions, questions, questions
*make sure you know exactly what the client wants
2. Understand print costs
*ask if there is a print budget. comes into question if color is an option
3. Expect the unexpected
*always estimate longer if unsure of time frame
4. A logo doesn't need to say what a company does
*it's not necessary
5. Not every logo needs a mark
*some clients just need a professional typeface, so no added images just the word.
6. One thing to remember. 
*every logo has one strong thing that makes them stand out. 
7. don't neglect the sketchpad.
*you don't need to be an artist to realize the importance of having a starting point when working on the computer
8. Leave trends to the fashion industry
*don't follow the pack, unique is key.
9. Step away from Photoshop.
*vector graphics is key and that's not photoshop!!
10. work in black and white
*color is not key
11. keep it relevant
*if it's a law firm don't make it fun and edgy
12. Remember legibility
*they will be seen for a second or two so important it's easy to know what's going on
13. Be consistent
*since everyone will be using it in the company, needs to all be the same
14. Match the type to the mark
*unity across the board
15. Offer a single-color version
*you can have more than one, but make sure you have one that is a single color and not multiple in case they don't want to use that version
16. Pay attention to contrast
*think about the background it will be on
17. Aid recognition
*simple makes it easier to recognize
18. Test at a variety of sizes
*try printing work to make sure it's clean each time
19. Reverse it
*supply a version that works on dark backgrounds and one that works on light backgrounds. 
20. Turn it upside down
*just in case it's on a book and someone is looking at it upside down, make sure it doesn't look like something crazy 
21. consider trademarking your design
*so no issues for your client in the future
22. don't neglect the substrate. 
*paper or card stock can make a huge difference
23. Don't be afraid of mistakes
*plan for them
24. A logo is not a brand
*won't save a company that doesn't have a strong brand
25. Remember, it's a two way process
*clients will be open to your ideas if you are open to theirs.  ]]> 2017-05-07 21:08:58 UTC https://padlet.com/kcribb1/pcx25kxn12ro/wish/170388695