Structured Learning Activity by

Define The Problem

sltang002 — 2018-03-27 06:37:14 UTC

Identify the purpose and outcomes for doing the research. E.g. is it to explore, deep-dive or testing hypothesis.
set objectives for the Research. Objectives have to be ...
S.M.A.R.T.

EXPLORATORY RESEARCH

sltang002 — 2018-03-27 06:43:05 UTC

gathers preliminary data that will help to further define the problem.

DESCRIPTIVE RESEARCH

sltang002 — 2018-03-27 06:44:27 UTC

is used to describe things. e.g. research to describe the market potential for a product.

CAUSAL RESEARCH

sltang002 — 2018-03-27 06:44:42 UTC

is used to test hypothesis about cause-and-effect relationships.

DEVELOP RESEARCH PLAN

sltang002 — 2018-03-27 06:46:15 UTC

A written proposal that outlines:
1- the sources of existing data
2- the specific research approach to take;
3- methods of contact;
4- sampling plan;
5- research instruments to be used for collecting new data.

IMPLEMENT the RESEARCH PLAN

sltang002 — 2018-03-27 06:51:13 UTC

This step is the stage where errors are likely to take place.
It is the most labour-intensive and hence most costly phase of the Research process where data is collected, processed and analysed.

Collect, Process, Analyse

sltang002 — 2018-03-27 06:54:00 UTC

Aside from human errors, collecting data is prone to coding errors.
Therefore before analyzing, checks for accuracy is a must.

DEVELOP FINDINGS

sltang002 — 2018-03-27 06:56:33 UTC

Analysed Data are interpreted and presented in meaningful ways to facilitate insights into important findings.
Infographics, dashboards are some audience friendly presentation formats that help decision makers draw conclusions and make decisions

1. SOURCES of DATA

sltang002 — 2018-03-27 07:00:39 UTC

- Existing Data
- New Data

Types of data

sltang002 — 2018-03-27 07:01:39 UTC

Primary Data - is collected for a specific purpose that has been predefined at the Research Plan stage.
Secondary Data - comprise info that already exists. This type of info include those from internal database, govt sources or commercial data services.

2. SPECIFIC RESEARCH APPROACHES

sltang002 — 2018-03-27 07:05:46 UTC

- SURVEY RESEARCH
- OBSERVATIONAL RESEARCH
- ETHNOGRAPHIC RESEARCH
- EXPERIMENTAL RESEARCH

ETHNOGRAPHIC RESEARCH

sltang002 — 2018-03-27 07:08:22 UTC

involves trained observers sent to watch & interact with consumers in their natural habitat

SURVEY RESEARCH

sltang002 — 2018-03-27 07:09:21 UTC

widely used method for collecting primary data and is best suited for collecting descriptive information

Take marketing actions

abduf2p — 2024-11-12 04:54:27 UTC

Identify action recommendations
Implement action recommendations
Evaluate result