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      <title>Marketing Practice by James Gordon-Hall</title>
      <link>https://padlet.com/tilneyfarmer/pcnfqg8of8cr</link>
      <description>Knowing your market, loving your customers</description>
      <language>en-us</language>
      <pubDate>2017-01-06 23:57:28 UTC</pubDate>
      <lastBuildDate>2023-07-01 14:00:03 UTC</lastBuildDate>
      <webMaster>hello@padlet.com</webMaster>
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         <title>Identifying, anticipating and forecasting customer needs and expectations - all sounds pretty easy, yet remarkably few organisations are ever actually able to achieve this, let alone sustain it, year on year. Basis of some different Ps to consider:Predict, Plan, Position, Personalise</title>
         <author>tilneyfarmer</author>
         <link>https://padlet.com/tilneyfarmer/pcnfqg8of8cr/wish/145797236</link>
         <description><![CDATA[<div>The <a href="https://www.youtube.com/watch?v=oMZMrnNWY-A">Marketing Mix 4 Ps</a>.<br>Useful generic resource:<br>http://www.marketingdonut.co.uk/</div>]]></description>
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         <pubDate>2017-01-06 23:57:50 UTC</pubDate>
         <guid>https://padlet.com/tilneyfarmer/pcnfqg8of8cr/wish/145797236</guid>
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      <item>
         <title>CARING ENOUGH TO WANT TO MAKE THE DIFFERENCE</title>
         <author>tilneyfarmer</author>
         <link>https://padlet.com/tilneyfarmer/pcnfqg8of8cr/wish/145803983</link>
         <description><![CDATA[<div><figure class="attachment attachment-preview"><img width="276" height="183" src="https://encrypted-tbn1.gstatic.com/images?q=tbn:ANd9GcQ6D1MpWIvOznwklbdFgxKR6GqUGAta_f-KdLXoJScZ7uKjf6a4QA"><figcaption class="caption"></figcaption></figure></div>]]></description>
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         <pubDate>2017-01-07 08:45:22 UTC</pubDate>
         <guid>https://padlet.com/tilneyfarmer/pcnfqg8of8cr/wish/145803983</guid>
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      <item>
         <title>Market Research</title>
         <author>tilneyfarmer</author>
         <link>https://padlet.com/tilneyfarmer/pcnfqg8of8cr/wish/146200560</link>
         <description><![CDATA[<div>https://www.marketingdonut.co.uk/market-research</div>]]></description>
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         <pubDate>2017-01-10 10:33:16 UTC</pubDate>
         <guid>https://padlet.com/tilneyfarmer/pcnfqg8of8cr/wish/146200560</guid>
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      <item>
         <title>Segmentation, Targeting &amp; Positioning</title>
         <author>tilneyfarmer</author>
         <link>https://padlet.com/tilneyfarmer/pcnfqg8of8cr/wish/146213542</link>
         <description><![CDATA[<div>http://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-and-positioning/</div>]]></description>
         <enclosure url="" />
         <pubDate>2017-01-10 11:46:06 UTC</pubDate>
         <guid>https://padlet.com/tilneyfarmer/pcnfqg8of8cr/wish/146213542</guid>
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      <item>
         <title>Module Handbook</title>
         <author>tilneyfarmer</author>
         <link>https://padlet.com/tilneyfarmer/pcnfqg8of8cr/wish/190567339</link>
         <description><![CDATA[<div>Marketing &amp; Advertising</div>]]></description>
         <enclosure url="https://padlet-uploads.storage.googleapis.com/161560890/40cfb6e88a1d01e92f053fa2d6fe3c0d/MODULE_HANDBOOK_INTRODUCTION_TO_MARKETING___ADVERTISING_2018_2019.docx" />
         <pubDate>2017-09-24 14:52:06 UTC</pubDate>
         <guid>https://padlet.com/tilneyfarmer/pcnfqg8of8cr/wish/190567339</guid>
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      <item>
         <title>Scheme of Work</title>
         <author>tilneyfarmer</author>
         <link>https://padlet.com/tilneyfarmer/pcnfqg8of8cr/wish/190571885</link>
         <description><![CDATA[]]></description>
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         <pubDate>2017-09-24 15:22:07 UTC</pubDate>
         <guid>https://padlet.com/tilneyfarmer/pcnfqg8of8cr/wish/190571885</guid>
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      <item>
         <title>CIM MARKETING WORDS &amp; PHRASES</title>
         <author>tilneyfarmer</author>
         <link>https://padlet.com/tilneyfarmer/pcnfqg8of8cr/wish/190759701</link>
         <description><![CDATA[<div><a href="https://marketingexpert.cim.co.uk/glossary/">Useful information </a>to help imrove your understanding and marketing vocabulary.<br><a href="https://padlet.com/tilneyfarmer/fz0uk4ywdllo">Words with Meaning</a></div>]]></description>
         <enclosure url="" />
         <pubDate>2017-09-25 11:34:18 UTC</pubDate>
         <guid>https://padlet.com/tilneyfarmer/pcnfqg8of8cr/wish/190759701</guid>
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      <item>
         <title></title>
         <author>tilneyfarmer</author>
         <link>https://padlet.com/tilneyfarmer/pcnfqg8of8cr/wish/190803588</link>
         <description><![CDATA[]]></description>
         <enclosure url="" />
         <pubDate>2017-09-25 13:22:50 UTC</pubDate>
         <guid>https://padlet.com/tilneyfarmer/pcnfqg8of8cr/wish/190803588</guid>
      </item>
      <item>
         <title>To use this padlet go to: </title>
         <author>tilneyfarmer</author>
         <link>https://padlet.com/tilneyfarmer/pcnfqg8of8cr/wish/190803591</link>
         <description><![CDATA[<div><a href="https://padlet.com/tilneyfarmer/pcnfqg8of8cr">www.MarketingPractice.biz</a></div>]]></description>
         <enclosure url="" />
         <pubDate>2017-09-25 13:22:50 UTC</pubDate>
         <guid>https://padlet.com/tilneyfarmer/pcnfqg8of8cr/wish/190803591</guid>
      </item>
      <item>
         <title>Lecture One: Introduction to M&amp;A</title>
         <author>tilneyfarmer</author>
         <link>https://padlet.com/tilneyfarmer/pcnfqg8of8cr/wish/190998527</link>
         <description><![CDATA[]]></description>
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         <pubDate>2017-09-25 19:06:06 UTC</pubDate>
         <guid>https://padlet.com/tilneyfarmer/pcnfqg8of8cr/wish/190998527</guid>
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      <item>
         <title>Survey on Social Media usage by Agencies in Business:</title>
         <author>tilneyfarmer</author>
         <link>https://padlet.com/tilneyfarmer/pcnfqg8of8cr/wish/191111515</link>
         <description><![CDATA[<div><a href="https://clutch.co/agencies/social-media-marketing/resources/social-media-survey-2017">Research Report into How businesses use Social Media       </a></div>]]></description>
         <enclosure url="" />
         <pubDate>2017-09-26 06:58:46 UTC</pubDate>
         <guid>https://padlet.com/tilneyfarmer/pcnfqg8of8cr/wish/191111515</guid>
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      <item>
         <title>Case Study: Godolphin</title>
         <author>tilneyfarmer</author>
         <link>https://padlet.com/tilneyfarmer/pcnfqg8of8cr/wish/191136291</link>
         <description><![CDATA[<div><a href="https://www.godolphin.com/">Dubai's Ultimate Flagship Brand</a></div>]]></description>
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         <pubDate>2017-09-26 08:35:18 UTC</pubDate>
         <guid>https://padlet.com/tilneyfarmer/pcnfqg8of8cr/wish/191136291</guid>
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      <item>
         <title>HOMEWORK WK 0</title>
         <author>tilneyfarmer</author>
         <link>https://padlet.com/tilneyfarmer/pcnfqg8of8cr/wish/192353404</link>
         <description><![CDATA[<div>Select an organisation and identify its CORPORATE CULUTURE AND VALUES<br><a href="http://www.google.co.uk/url?sa=i&amp;rct=j&amp;q=&amp;esrc=s&amp;source=images&amp;cd=&amp;cad=rja&amp;uact=8&amp;ved=0ahUKEwjh9K2LhszYAhUBKuwKHQNNAoEQjRwIBw&amp;url=http%3A%2F%2Fwww.chemchina.com.cn%2Fen%2Fgywm%2Fqywh%2FA601606web_1.htm&amp;psig=AOvVaw0916UNRu8T1KVGvmOsEa_t&amp;ust=1515627364866404"><figure class="attachment attachment--preview"><img width="537" height="240" src="http://www.chemchina.com.cn/en/rootimages/2012/05/15/1336633917259125.jpg"><figcaption class="attachment__caption"></figcaption></figure></a></div>]]></description>
         <enclosure url="" />
         <pubDate>2017-09-29 07:44:54 UTC</pubDate>
         <guid>https://padlet.com/tilneyfarmer/pcnfqg8of8cr/wish/192353404</guid>
      </item>
      <item>
         <title>Corporate Values </title>
         <author>tilneyfarmer</author>
         <link>https://padlet.com/tilneyfarmer/pcnfqg8of8cr/wish/192354836</link>
         <description><![CDATA[<div>Important to identify the values that organisations promote (Corporate Identity) and how they are perceived (Corporate Image), showing how they operate, and their approach to such issues as CSR, Diversity and Sustainability.<br>Example: <a href="http://www.kelloggcompany.com/en_US/our-values.html">Kelloggs</a></div>]]></description>
         <enclosure url="" />
         <pubDate>2017-09-29 07:51:10 UTC</pubDate>
         <guid>https://padlet.com/tilneyfarmer/pcnfqg8of8cr/wish/192354836</guid>
      </item>
      <item>
         <title>Products, Services and Branding</title>
         <author>tilneyfarmer</author>
         <link>https://padlet.com/tilneyfarmer/pcnfqg8of8cr/wish/194175438</link>
         <description><![CDATA[<div>See The <a href="http://www.open.edu/openlearn/money-business/business-strategy-studies/products-services-and-branding/content-section-0?in_menu=583966">Open University </a>course</div>]]></description>
         <enclosure url="" />
         <pubDate>2017-10-05 07:13:53 UTC</pubDate>
         <guid>https://padlet.com/tilneyfarmer/pcnfqg8of8cr/wish/194175438</guid>
      </item>
      <item>
         <title>British Brands Group</title>
         <author>tilneyfarmer</author>
         <link>https://padlet.com/tilneyfarmer/pcnfqg8of8cr/wish/195708712</link>
         <description><![CDATA[<div><a href="https://www.britishbrandsgroup.org.uk/brands/">Information on Brands and Branding</a></div>]]></description>
         <enclosure url="" />
         <pubDate>2017-10-10 16:50:30 UTC</pubDate>
         <guid>https://padlet.com/tilneyfarmer/pcnfqg8of8cr/wish/195708712</guid>
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