https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1 en-us 2022-09-22 18:27:37 UTC 2022-09-23 07:54:39 UTC hello@padlet.com avnijoshi1 https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299775

Instagram videos should be no longer than 30 seconds, 

Twitter should be limited to 45 seconds,

Facebook videos should stop at 1 minute,

& for Youtube it is 2 minutes. 

]]> 2022-09-22 18:27:37 UTC https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299775 avnijoshi1 https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299776 2022-09-22 18:27:37 UTC https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299776 avnijoshi1 https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299777 2022-09-22 18:27:37 UTC https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299777 avnijoshi1 https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299778 2022-09-22 18:27:37 UTC https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299778 avnijoshi1 https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299779 2022-09-22 18:27:37 UTC https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299779 avnijoshi1 https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299780

More than half say they’ll close it after 20 seconds.

Recent video marketing campaigns are being designed to encourage users to not click the "skip ad" button on YouTube.

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Reward ads offer users game points, currency, or another gaming-related benefit for watching the entire video ad.

take up 100% of the users’ screen.

More than 70% of gamers said watching video ads is their preferred way to “pay” for in-game content.

]]> 2022-09-22 18:27:37 UTC https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299781 avnijoshi1 https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299782 2022-09-22 18:27:37 UTC https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299782 avnijoshi1 https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299785 2022-09-22 18:27:37 UTC https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299785 avnijoshi1 https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299787 2022-09-22 18:27:37 UTC https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299787 avnijoshi1 https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299788 2022-09-22 18:27:37 UTC https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299788 avnijoshi1 https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299790

 Cadbury’s 2021 rendition of ‘Not Just a Cadbury Ad’ - which stars actor Shah Rukh Khan. The ad won multiple awards at the recently concluded Cannes Lions Festival of Creativity - including India’s first ever Titanium Lion.

Shah Rukh Khan's ad, made by Ogilvy and Wavemaker features AI and deepfake technology, powered by Rephrase.ai.

]]> 2022-09-22 18:27:37 UTC https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299790 avnijoshi1 https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299791

• The new ad by Zomato ad features Hrithik Roshan ordering food depending on the viewers’ location using deepfake and AI.
• AI and ML have a lot of promise in advertising since they improve brand communications by allowing brands to communicate to their audience one-on-one. It’s enabled hyper-personalized, localised brand messaging.

]]> 2022-09-22 18:27:37 UTC https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299791 avnijoshi1 https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299793 The AI industry was measured at $9.5 billion in 2018, $27 billion in 2019, and is expected to grow to more than $250 billion by 2027.]]> 2022-09-22 18:27:37 UTC https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299793 avnijoshi1 https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299794 2022-09-22 18:27:37 UTC https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299794 avnijoshi1 https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299796 Outstream videos are integrated into the content the user is reading. They start playing without volume when the user scrolls over them and pause once they are out of view.

• Statistics say that outstream ads have a higher CTR (click-through-rate) and longer engagement rate than in-stream video advertising.

]]> 2022-09-22 18:27:37 UTC https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299796 avnijoshi1 https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299797 Content shared by employees reaches 561% further than the same content shared through a brand’s official social media channels.]]> 2022-09-22 18:27:37 UTC https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299797 avnijoshi1 https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299799 2022-09-22 18:27:37 UTC https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299799 avnijoshi1 https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299800 2022-09-22 18:27:37 UTC https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299800 avnijoshi1 https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299802 2022-09-22 18:27:37 UTC https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299802 avnijoshi1 https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299803 2022-09-22 18:27:37 UTC https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299803 avnijoshi1 https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299805 In just one day in October 2021, two of China's top live-streamers, Li Jiaqi and Viya, sold $3 billion worth of goods. That's roughly three times Amazon's average daily sales.]]> 2022-09-22 18:27:37 UTC https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299805 avnijoshi1 https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299806 2022-09-22 18:27:37 UTC https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299806 avnijoshi1 https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299807

Sponsored Placements in e-commerce 

One ad agency reports that 35% of Amazon shoppers click on the very first product in the search results.

and the first three products command 64% of all clicks.

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To pay homage to the engineers and architects on Engineer’s Day, the real estate developer launched a select collection of NFTs (India’s first real estate developer to do so); that were sold out within a few minutes of launch. 

As part of the campaign, the NFT owners also got access to exclusive design consultation with some of India’s leading design and staging experts.  

It was a strategic 360-degree campaign, kick-started with a teaser phase to build intrigue, and carried forward with an education series on NFTs, before the eventual reveal.

The integrated campaign had multiple touch points and spanned through social media, influencers, PR, database marketing, and even internal employee engagement.

]]> 2022-09-22 18:27:37 UTC https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299812 avnijoshi1 https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299814 Centralized companies own our data and can use that data to inform or optimize their platform for engagement. But no entity or person owns the data at decentralized companies.

Decentralized companies achieve this by using smart contracts, or programs stored on a blockchain that run when predetermined conditions are met. These smart contracts are the basic concepts around which web3 mechanics such as NFTs, have emerged.]]> 2022-09-22 18:27:37 UTC https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299814 avnijoshi1 https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299815 2022-09-22 18:27:37 UTC https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299815 avnijoshi1 https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299816 Benefits of memes in marketing-

• a universal language on the internet
• approachable
• have a more human feel
• elicit emotions

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To eliminate the need for location shoots and reduce its carbon footprint, the brand revealed the car in the metaverse – the first luxury car brand to do so in India.

The launch gave us a glimpse into what the future looks like: Virtually Sustainable. 

]]> 2022-09-22 18:27:37 UTC https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299817 avnijoshi1 https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299818 2022-09-22 18:27:37 UTC https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299818 avnijoshi1 https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299819 2022-09-22 18:27:37 UTC https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299819 avnijoshi1 https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299820 Conscious consumers seek state-of-the-art quality along with eco-friendliness.]]> 2022-09-22 18:27:37 UTC https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299820 avnijoshi1 https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299821 The event hosted on ‘Flipkart Live’ platform saw unprecedented response with over 380,000 users logging in for the sale, with more than 319,000 peak concurrent viewers. The sale of Nothing Phone (1) was live for just 10 minutes during the show and the entire inventory was sold off in a flash.]]> 2022-09-22 18:27:37 UTC https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299821 avnijoshi1 https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299822

MUNCH partnered with 4 leading cricket franchises to create an immersive experiential digital world for fans.

The brand created special packaging featuring players from each team, which when scanned took users to a specially curated Digital Ecosystem of that particular team.

Users could entertain themselves with a variety of cricket themed games, but they could also click photos with players using an AR Filter. Users who were able to accumulate points in this ecosystem, could redeem it for both digitally signed jerseys and actual physical merchandise as well.

]]> 2022-09-22 18:27:37 UTC https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299822 avnijoshi1 https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299824

While retailers overall in the West are still behind China in the pursuit of live commerce, early movers are also starting to rack up significant sales.

To set up a livestream event, companies typically engage a key opinion leader (KOL) or key opinion consumer (KOC) to host the show, introduce the product, and interact with the audience to trigger sales. 

Format- Tutorials, Interviews, “Behind-the-scenes” etc; with interactive elements such as games, quizzes, and giveaways to keep viewers engaged and entertained. 

]]> 2022-09-22 18:27:37 UTC https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299824 avnijoshi1 https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299825 2022-09-22 18:27:37 UTC https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299825 avnijoshi1 https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299827 Case Studies-

• Greggs x Primark
• Givenchy x Disney 

]]> 2022-09-22 18:27:37 UTC https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299827 avnijoshi1 https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299830 Vertical Advertising:

• Specialised to niche
• Targets niche-specific customers 
• Effective reach based on data
• Advertising through trade events, thematic websites, specific publications, etc.

Horizontal Advertising:

• Non-specialised
• Targets a broader customer base from a wider range of industries 
• Broader and diverse reach
• Advertising through the newspaper, radio channels, television, common websites and publications, etc. 

]]> 2022-09-22 18:27:37 UTC https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299830 avnijoshi1 https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299831 2022-09-22 18:27:37 UTC https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299831 avnijoshi1 https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299832 One of the greatest benefits of subscriptions is that they do not require the customer to make a decision every single time. This leads to predictability and consistent revenue for ecommerce brands in the long run. The anticipation along with ultimate convenience has fueled the adoption of subscription buying.]]> 2022-09-22 18:27:37 UTC https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299832 avnijoshi1 https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299833 2022-09-22 18:27:37 UTC https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299833 avnijoshi1 https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299836

They hyper-rationalise every purchase decision- there’s so much information out there, meaning we can assess the impact of each purchase we make from almost every conceivable angle.

As a result, we tend to be much better-informed when making purchasing decisions than previous generations - this has earned us a much greater deal of decision-making respect from our predecessors than any generation before us, and, in turn, a comparably more powerful influence over their market share - unlike our elders, we (GenZ) are forcing older generations to adapt to us, not vice-versa.

]]> 2022-09-22 18:27:37 UTC https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299836 avnijoshi1 https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299838 _{ESG- Environmental, Social, Governance} ]]> 2022-09-22 18:27:37 UTC https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299838 avnijoshi1 https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299839 Businesses and institutions are increasingly incentivizing sustainable consumer habits with programs that reward them when they make eco-conscious decisions. ]]> 2022-09-22 18:27:37 UTC https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299839 avnijoshi1 https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299841 Brands with ethical practices and standards are bringing their communities into the metaverse, laying the groundwork for mindful retail and fashion in the digital realm to promote their causes, launches, and goods as well.]]> 2022-09-22 18:27:37 UTC https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299841 avnijoshi1 https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299844 Users have learned to ignore content that resembles ads, is close to ads, or appears in locations traditionally dedicated to ads.]]> 2022-09-22 18:27:37 UTC https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299844 avnijoshi1 https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299846

A universally trusted ledger of transactions can help fight ad fraud and eliminate the middlemen.

The ability to record each step of a transaction inside one incorruptible database will make the industry more transparent.

Easy identity verification can help track users across the web.

Different monetization methods for advertisers may come from rewarding users that engage with ads with microtransactions.

]]> 2022-09-22 18:27:37 UTC https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309299846 avnijoshi1 https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309303303 2022-09-22 18:29:55 UTC https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309303303 avnijoshi1 https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309305369 2022-09-22 18:31:19 UTC https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309305369 avnijoshi1 https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309407557 2022-09-22 19:48:34 UTC https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309407557 avnijoshi1 https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309423870  Three ways to use AI in digital marketing:

1. Use smart segmentation to identify the target audience.
2. Establish a relationship with customers on their terms.
3. Deliver tailored content to each segment of the target group.

]]> 2022-09-22 20:03:00 UTC https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309423870 avnijoshi1 https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309817487 2022-09-23 02:53:00 UTC https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309817487 avnijoshi1 https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309834175 2022-09-23 03:07:16 UTC https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309834175 avnijoshi1 https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309912826 2022-09-23 04:30:51 UTC https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309912826 avnijoshi1 https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309925456 2022-09-23 04:44:01 UTC https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309925456 avnijoshi1 https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309951340 2022-09-23 05:10:46 UTC https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309951340 avnijoshi1 https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309998502 2022-09-23 06:01:15 UTC https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2309998502 avnijoshi1 https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2310007908 2022-09-23 06:11:52 UTC https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2310007908 avnijoshi1 https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2310008671 2022-09-23 06:12:45 UTC https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2310008671 avnijoshi1 https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2310028066 2022-09-23 06:32:15 UTC https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2310028066 avnijoshi1 https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2310048017
Miquela Sousa/Lil Miquela. She was created by LA-based tech startup Brud and is managed by PR firm, Huxley. She is a musician, change seeker, and style visionary, and was named in TIME magazine as one of the ‘25 most influential people on the internet.’ The depth of her character is human-like, garnering her endless media attention and opportunities. These include interviewing J Balvin at Coachella, modeling for Prada, and getting millions of streams on Spotify for her music according to virtualhumans.org.]]> 2022-09-23 06:50:24 UTC https://padlet.com/avnijoshi1/pckvpr5cfxicrhs1/wish/2310048017