Fundamentals of Marketing - Consumer and Business Buyer Behaviour by https://padlet.com/ronaldoyee_161/pch08bbjh575 en-us 2017-05-07 11:26:19 UTC 2025-10-11 10:43:16 UTC hello@padlet.com Consumer Buying Behaviour ronaldoyee_161 https://padlet.com/ronaldoyee_161/pch08bbjh575/wish/170353978 It simply refers to the buying behaviour of final consumers]]> 2017-05-07 11:29:10 UTC https://padlet.com/ronaldoyee_161/pch08bbjh575/wish/170353978 Factors influencing consumer behaviour ronaldoyee_161 https://padlet.com/ronaldoyee_161/pch08bbjh575/wish/170354125
  • Culture
  • Social
  • Personal
  • Psychological
    • ]]>     2017-05-07 11:32:48 UTC https://padlet.com/ronaldoyee_161/pch08bbjh575/wish/170354125     Cultural Factors ronaldoyee_161 https://padlet.com/ronaldoyee_161/pch08bbjh575/wish/170354202 Includes 3 sub-factors, culture, sub-culture and social class
    Culture is the set of basic values, perceptions, wants and behaviours passed down onto a person from their families or the society
    Sub-culture is a group of people with shared value systems based on common life experiences and situations. Sub-culture includes nationality group, racial group and religious group.
    Social class is a society's ordered divisions whose members share similar values, interests and behaviours. A social class is determined by a combination of occupation, income, wealth education etc. Example, upper class are elites who earn high income through exceptional ability. Middle class are professional business person or corporate managers. Working class are those who lead a working lifestyle and depend on relatives for economical and emotional support. Low class are the wokring poor.]]>     2017-05-07 11:35:12 UTC https://padlet.com/ronaldoyee_161/pch08bbjh575/wish/170354202     Social Factors ronaldoyee_161 https://padlet.com/ronaldoyee_161/pch08bbjh575/wish/170354746 Includes 3 sub-factors, reference groups, family and role and status
    Reference groups are small groups and social network who influence a person's attitude or behaviour, either directly or indirectly.
    Family factors include lifestyle change, increased number of working women and influence of children
    Each individual play a role in the society, depending on the group he belongs to.]]>     2017-05-07 11:50:20 UTC https://padlet.com/ronaldoyee_161/pch08bbjh575/wish/170354746     Personal Factors ronaldoyee_161 https://padlet.com/ronaldoyee_161/pch08bbjh575/wish/170911248 5 sub-factors, namely, age and life-cycle stage, occupation, economic, situation, lifestyle, personality and self-concept
    At different stage of a person's life, the person's priorities will change, hence changing their buying behaviour. Clothes, food, recreational and furniture are usually age-related and depending on the person's age, he may buy different types of the goods and service
    The economic situation, in terms of occupation and circumstances will determine what they buy. Blue-collar workers tend to buy rugged work clothes whereas white-collar worker tend to buy business suits. When the person's economic circumstance is positive, example, he thinks his economic situation is going to improve, he might consider making a big purchase. On the other hand, if a person feel that he is going to lose his job (negative circumstance), his buying behaviour will change. (example, avoid buying expensive items)
    Lifestyle is a person's pattern of living as expressed in his or her psychographic. It studies the activities, interests and opinions. Activities include work, sports, hobbies, shopping, social events etc. Interests include fashions, food, recreation, family etc. Opinions include thoughts about themselves, social issues, business products etc.
    Brand personality is the specific mix of human traits that are attributed to a particular product.  Our personality is the unique psychological characteristics that distinguishes a person or a group. Self concept is people's possession of items that reflect their identities. .]]>     2017-05-10 02:35:58 UTC https://padlet.com/ronaldoyee_161/pch08bbjh575/wish/170911248     Psychological factors ronaldoyee_161 https://padlet.com/ronaldoyee_161/pch08bbjh575/wish/170912723 Categorised into 4 sub-factors, motivation, perception, learning and beliefs and attitude
    Motivation is a need that is urgent to drive the person to meet the need.
    Perception is a process whereby people select, organise and interpret information to form a "picture". Selective attention is a tendency for people to exclude most information that they are exposed to. Selective distortion is a tendency of people to interpret information that supports what they think. Selective retention is a tendency for people to remember good points about the brand they remember and forget all the good points about other brands. 
    Learning is a change in the individual's behaviour through experiences. Drives are strong internal stimulus that calls for action. Cues are minor stimuli that determine when, where and how the person responds. Responses are driven by cues. i.e. the person will buy the product. Reinforcement occurs when a person's experience is positive and he reinforce (or buy the product again some other time)
    Beliefs are a descriptive thought a person holds about something. Attitudes is a person's consistent favourable evaluation, feelings and tendencies towards an object or an idea. ]]>     2017-05-10 02:54:37 UTC https://padlet.com/ronaldoyee_161/pch08bbjh575/wish/170912723     The buyer's decision process ronaldoyee_161 https://padlet.com/ronaldoyee_161/pch08bbjh575/wish/170913484 Need recognition - the situation when a need arises
    Information search - the process of the individual searching for methods to meet the need
    Evaluate alternatives - the process of the individual weighing which method he would go for
    Purchase decision
    Post-purchase behaviour]]>     2017-05-10 03:07:09 UTC https://padlet.com/ronaldoyee_161/pch08bbjh575/wish/170913484