https://padlet.com/renault_fabi/brandnovation2020 Profesor Marcelo Sapoznik en-us 2020-06-01 20:49:43 UTC 2025-12-05 19:07:52 UTC hello@padlet.com https://padlet.net/icons/png/1f964.png marcelosapoznik https://padlet.com/renault_fabi/brandnovation2020/wish/606985617 "Esta pieza nos recuerda que el arte es rey (y reina)'. - Kerstin Emhoff en el 'Bienvenida a casa' de Apple.

Título: Bienvenida a casa
Marca: Apple
Participante: TBWA\Media Arts Lab

Como Presidenta del Jurado de Film Craft para 2021, y CEO de PRETTYBIRD, Kerstin ha compartido una lista de reproducción de trabajo ganador de Lion. Echa un vistazo a la lista de reproducción completa en #CreativityMovesUsForward: https://lnkd.in/ehQr3HE]]> 2020-06-02 14:25:51 UTC https://padlet.com/renault_fabi/brandnovation2020/wish/606985617 marcelosapoznik https://padlet.com/renault_fabi/brandnovation2020/wish/606985933 2020-06-02 14:26:00 UTC https://padlet.com/renault_fabi/brandnovation2020/wish/606985933 marcelosapoznik https://padlet.com/renault_fabi/brandnovation2020/wish/606986205 AdWeek, este detrás de escena del anuncio de Apple de Spike Jonze para HomePod es tan fascinante como la película misma. Increíble ver cuánto de esta composición de cortometraje usa diseños de escenarios reales con partes móviles, sistemas hidráulicos de compresión y movimientos analógicos con efectos visuales limitados. Y coreografía, ¡WOW!

http://www.adweek.com/creativity/this-look-inside-spike-jonzes-apple-ad-is-as-fascinating-as-the-film-itself/]]> 2020-06-02 14:26:08 UTC https://padlet.com/renault_fabi/brandnovation2020/wish/606986205 marcelosapoznik https://padlet.com/renault_fabi/brandnovation2020/wish/606988728 La unidad de lenguaje más pequeña que tiene significado, a menudo utilizada para construir nombres de marca.  Marty Neumeier http://amzn.to/2py3SMM]]> 2020-06-02 14:27:06 UTC https://padlet.com/renault_fabi/brandnovation2020/wish/606988728 marcelosapoznik https://padlet.com/renault_fabi/brandnovation2020/wish/606990377 Jacob Cass]]> 2020-06-02 14:27:51 UTC https://padlet.com/renault_fabi/brandnovation2020/wish/606990377 marcelosapoznik https://padlet.com/renault_fabi/brandnovation2020/wish/606991537 2020-06-02 14:28:22 UTC https://padlet.com/renault_fabi/brandnovation2020/wish/606991537 marcelosapoznik https://padlet.com/renault_fabi/brandnovation2020/wish/606992916 Branding Strategy Insider]]> 2020-06-02 14:29:04 UTC https://padlet.com/renault_fabi/brandnovation2020/wish/606992916 marcelosapoznik https://padlet.com/renault_fabi/brandnovation2020/wish/606994052 Este documento es una simple adaptación de dos documentos sobre Design Thinking del d.school de la Universidad de Stanford y que nació por la necesidad de transmitirlo en el idioma español para el uso como una herramienta activa para la práctica del Design Thinking.]]> 2020-06-02 14:29:36 UTC https://padlet.com/renault_fabi/brandnovation2020/wish/606994052 marcelosapoznik https://padlet.com/renault_fabi/brandnovation2020/wish/606994335 Este video fue concebido, escrito y narrado por el galardonado diseñador, especialista en branding y blogger de Fast Company, David Brier, para destilar el branding a sus principios básicos respondiendo esa pregunta básica "¿Qué es el branding?"]]> 2020-06-02 14:29:44 UTC https://padlet.com/renault_fabi/brandnovation2020/wish/606994335 marcelosapoznik https://padlet.com/renault_fabi/brandnovation2020/wish/606994721 Libro editado por Eudeba que recopila pensamientos, metodología y trabajos de alumnos de la Cátedra Sapoznik de la FADU/UBA.]]> 2020-06-02 14:29:55 UTC https://padlet.com/renault_fabi/brandnovation2020/wish/606994721 marcelosapoznik https://padlet.com/renault_fabi/brandnovation2020/wish/606996019 2020-06-02 14:30:31 UTC https://padlet.com/renault_fabi/brandnovation2020/wish/606996019 marcelosapoznik https://padlet.com/renault_fabi/brandnovation2020/wish/606996276 This Is a Generic Brand Video fue un video publicitario creado por Dissolve, escrito por Kendra Eash en McSweeney's y narrado por Dallas McClain.

Descrito como un poema publicitario hilarante que es "cada cliché que haya existido".

"Utilizando una proporción específica de personas asiáticas a personas negras a mujeres a hombres blancos, queremos asegurarnos de representar sus necesidades e intereses, o al menos una versión del color de su piel, en nuestros anuncios".

Este video cómico parodió a la industria de la publicidad y sus clichés comerciales mientras anunciaba a su propia compañía como un nuevo participante en el mercado de metraje de archivo.]]> 2020-06-02 14:30:39 UTC https://padlet.com/renault_fabi/brandnovation2020/wish/606996276 marcelosapoznik https://padlet.com/renault_fabi/brandnovation2020/wish/607014183 2020-06-02 14:38:56 UTC https://padlet.com/renault_fabi/brandnovation2020/wish/607014183 marcelosapoznik https://padlet.com/renault_fabi/brandnovation2020/wish/607016787 2020-06-02 14:40:10 UTC https://padlet.com/renault_fabi/brandnovation2020/wish/607016787 marcelosapoznik https://padlet.com/renault_fabi/brandnovation2020/wish/607060954 2020-06-02 14:59:20 UTC https://padlet.com/renault_fabi/brandnovation2020/wish/607060954 marcelosapoznik https://padlet.com/renault_fabi/brandnovation2020/wish/607097896 Video]]> 2020-06-02 15:16:30 UTC https://padlet.com/renault_fabi/brandnovation2020/wish/607097896 marcelosapoznik https://padlet.com/renault_fabi/brandnovation2020/wish/607108671 2020-06-02 15:21:34 UTC https://padlet.com/renault_fabi/brandnovation2020/wish/607108671 marcelosapoznik https://padlet.com/renault_fabi/brandnovation2020/wish/607171801 Youtube Playlist]]> 2020-06-02 15:51:14 UTC https://padlet.com/renault_fabi/brandnovation2020/wish/607171801 marcelosapoznik https://padlet.com/renault_fabi/brandnovation2020/wish/607693553 Tutti Frutti]]> 2020-06-02 20:53:04 UTC https://padlet.com/renault_fabi/brandnovation2020/wish/607693553 marcelosapoznik https://padlet.com/renault_fabi/brandnovation2020/wish/609487016 2020-06-03 17:52:38 UTC https://padlet.com/renault_fabi/brandnovation2020/wish/609487016 marcelosapoznik https://padlet.com/renault_fabi/brandnovation2020/wish/609556616 2020-06-03 18:29:03 UTC https://padlet.com/renault_fabi/brandnovation2020/wish/609556616 marcelosapoznik https://padlet.com/renault_fabi/brandnovation2020/wish/609557809 2020-06-03 18:29:44 UTC https://padlet.com/renault_fabi/brandnovation2020/wish/609557809 marcelosapoznik https://padlet.com/renault_fabi/brandnovation2020/wish/614161638 Este es mi sitio]]> 2020-06-06 11:55:15 UTC https://padlet.com/renault_fabi/brandnovation2020/wish/614161638 https://padlet.com/renault_fabi/brandnovation2020/wish/614232294 2020-06-06 13:35:08 UTC https://padlet.com/renault_fabi/brandnovation2020/wish/614232294 accelerateher https://padlet.com/renault_fabi/brandnovation2020/wish/614239490 2020-06-06 13:44:43 UTC https://padlet.com/renault_fabi/brandnovation2020/wish/614239490 morettidamian https://padlet.com/renault_fabi/brandnovation2020/wish/614242692 2020-06-06 13:48:22 UTC https://padlet.com/renault_fabi/brandnovation2020/wish/614242692 Sandra_Cabrera https://padlet.com/renault_fabi/brandnovation2020/wish/614244177 2020-06-06 13:50:13 UTC https://padlet.com/renault_fabi/brandnovation2020/wish/614244177 lic_cacerescecilia https://padlet.com/renault_fabi/brandnovation2020/wish/614244753 2020-06-06 13:50:45 UTC https://padlet.com/renault_fabi/brandnovation2020/wish/614244753 florortelli https://padlet.com/renault_fabi/brandnovation2020/wish/614245970 2020-06-06 13:52:15 UTC https://padlet.com/renault_fabi/brandnovation2020/wish/614245970 mar_gestoso_a https://padlet.com/renault_fabi/brandnovation2020/wish/614246408 2020-06-06 13:52:51 UTC https://padlet.com/renault_fabi/brandnovation2020/wish/614246408 Vir_Zanetta https://padlet.com/renault_fabi/brandnovation2020/wish/614251764 2020-06-06 13:59:14 UTC https://padlet.com/renault_fabi/brandnovation2020/wish/614251764 florortelli https://padlet.com/renault_fabi/brandnovation2020/wish/614286685 2020-06-06 14:42:36 UTC https://padlet.com/renault_fabi/brandnovation2020/wish/614286685 morettidamian https://padlet.com/renault_fabi/brandnovation2020/wish/614286776 https://app.milanote.com/1JHzIS1wx18G7i

]]> 2020-06-06 14:42:45 UTC https://padlet.com/renault_fabi/brandnovation2020/wish/614286776 https://padlet.com/renault_fabi/brandnovation2020/wish/614289118 2020-06-06 14:45:13 UTC https://padlet.com/renault_fabi/brandnovation2020/wish/614289118 mar_gestoso_a https://padlet.com/renault_fabi/brandnovation2020/wish/614289346 Grupo 1 Stanley (Vir, Sol, Agus, Mar)]]> 2020-06-06 14:45:27 UTC https://padlet.com/renault_fabi/brandnovation2020/wish/614289346 marcelosapoznik https://padlet.com/renault_fabi/brandnovation2020/wish/614324950 2020-06-06 15:29:22 UTC https://padlet.com/renault_fabi/brandnovation2020/wish/614324950 marcelosapoznik https://padlet.com/renault_fabi/brandnovation2020/wish/614326814 2020-06-06 15:31:38 UTC https://padlet.com/renault_fabi/brandnovation2020/wish/614326814 paolaulloapa https://padlet.com/renault_fabi/brandnovation2020/wish/615961802 2020-06-08 02:29:15 UTC https://padlet.com/renault_fabi/brandnovation2020/wish/615961802 paolaulloapa https://padlet.com/renault_fabi/brandnovation2020/wish/615961805 2020-06-08 02:29:16 UTC https://padlet.com/renault_fabi/brandnovation2020/wish/615961805 marcelosapoznik https://padlet.com/renault_fabi/brandnovation2020/wish/622973943 A project where modern meets retro. Por Lucila Kibudi]]> 2020-06-11 18:42:00 UTC https://padlet.com/renault_fabi/brandnovation2020/wish/622973943