Vogue magazine has called Luna the face of the Ukrainian musical revolution. The style of the project is defined by the performers as "soulful pop", most critics say that the electronic sound of the project is related to the pop music culture of 90s and 00s. They became known for there intellectual lyrics and music, and interesting DIY video aesthetics, they are often taken with a VHS camera in a characteristic "eclectic deconstructivism manner" using experimental digital technologies.

The group actively gives live shows for big clubs in the CIS and beyond, performs at music festivals. Project's clips are constantly rotated on TV and gain millions of views on YouTube, and the songs are played on various radio stations. The project is popular among listeners from the USA, Europe, Australia, Israel, Canada, and the singer's albums are in the top 3 best albums, according to the charts of the CIS countries.