Elective research journal by Abigail Hedley https://padlet.com/ahedley4/p8tcnquhwgojdwz By Abigail Hedley en-us 2022-02-20 19:31:15 UTC 2022-02-21 15:44:36 UTC hello@padlet.com “Together we create tomorrow” WGSN was created to help brands and cliantes to improve their companys. Information I found whilst on the talk- They having 170+ monthy reports WGSN have predicted that by 2030 consumers will be online and they are deveolping researh on it. WGSN beilive that the brands with the most online presents will be the one that succseed the most. 60% of Gen Z expect brands now to give back to our planet, which leads consumers to put pressure on brands to become more sustainable. WGSN future trends (Macro trends) are made two years in advance. WGSN give cliantes a better undersntadning of specific markets. ahedley4 https://padlet.com/ahedley4/p8tcnquhwgojdwz/wish/2057599345 2022-02-20 19:33:45 UTC https://padlet.com/ahedley4/p8tcnquhwgojdwz/wish/2057599345 The WGSN Webpage-The website is very simple to use, you can search key words for trend forcasts and also future consumers.You can save files and also down load them to your desk top, and also send and share files to other WGSN users. Your can have full rights to use all 2D and 3D cads and download them and if you open the cads on adobe you can edit them and make them your own if you need a base. ahedley4 https://padlet.com/ahedley4/p8tcnquhwgojdwz/wish/2057599742 2022-02-20 19:34:07 UTC https://padlet.com/ahedley4/p8tcnquhwgojdwz/wish/2057599742 Sabba Khan is a architech, graphic designer and a artist and is most well known for her newly realised book called, The roles we play. In her talk she talked about research and inspirtion and where it came from and how she grew as her career moved on. Sabba Khan started making zens (mini graphic design based storys ) which she created several of short storys. Sabba then got a publishing deal after a compition she was featured in. Sabba talked about how inspiration could come from anything, it could be from walking around and taking in your surroundings or photos you see she mentions when she sees something that inspires her she looks into it as much as she cans and almost shape shift the inspiration in her head into a design or a subject. ahedley4 https://padlet.com/ahedley4/p8tcnquhwgojdwz/wish/2057600835 2022-02-20 19:35:36 UTC https://padlet.com/ahedley4/p8tcnquhwgojdwz/wish/2057600835 Reflection -This could be very useful within my course to find inspiration for different projects or just a different way of thinking of research. Furthermore this would be useful as I could create a different way of presenting my work e.g. I could create a more artistic way of presenting my research instead of it being a very plain document. ahedley4 https://padlet.com/ahedley4/p8tcnquhwgojdwz/wish/2057600951 2022-02-20 19:35:50 UTC https://padlet.com/ahedley4/p8tcnquhwgojdwz/wish/2057600951 “The world will not be destroyed by those who do eveil, but by those who watch them without doing anything.”Albert Einstein Chrissy started of asking us on this talk, Who wanst to be on the right side of history? This struck my mind to think about this while she was talking as she talked so powerfully of chaning the world. Promoting making an impact from your home. The company that she is apart of (CCchangemakers) they empower, inspire, educate, train and reward creative thinkers to to apply their talent to socially vauluable projects, promoting projects, prometing sustainablity, freedom, social health and well being. Chrissy went though all the projects that her company had helped fund to make a differnce in the world. Jonathan Fyord-made a ice poster promoting that his country should have climate change as their first priority. This poster made 14 million impressions. ahedley4 https://padlet.com/ahedley4/p8tcnquhwgojdwz/wish/2057601331 2022-02-20 19:36:29 UTC https://padlet.com/ahedley4/p8tcnquhwgojdwz/wish/2057601331 ahedley4 https://padlet.com/ahedley4/p8tcnquhwgojdwz/wish/2057601560 2022-02-20 19:36:52 UTC https://padlet.com/ahedley4/p8tcnquhwgojdwz/wish/2057601560 Elena Ciolaco-Impact project Teen suicside graphic novel thousands of teens lifes where said to be saved by the impact she had made. ahedley4 https://padlet.com/ahedley4/p8tcnquhwgojdwz/wish/2057601732 2022-02-20 19:37:08 UTC https://padlet.com/ahedley4/p8tcnquhwgojdwz/wish/2057601732 Many projects have been created to make an impact in the future by people joining together in one place or from home. What can we do to make a difference from your home. Further research On the offical website it gives you tips and tools on how to become a change maker and put into practise. Which can be found on this link, https://www.changemakers.com/tools ahedley4 https://padlet.com/ahedley4/p8tcnquhwgojdwz/wish/2057602396 2022-02-20 19:38:12 UTC https://padlet.com/ahedley4/p8tcnquhwgojdwz/wish/2057602396 Reflection - After participating in this talk it made me think of what i can do to help raise awareness to a cause that i care about. Her words where very moving and inspired me to do think of what I can do in the world. I think that a lot of people get caught up in daily life and forget what they can do to help the world instead of just reading about it and doing nothing. I have always involved myself with trying to raising money towards schools that cant afford the proper books or enough resources to be able to be taught properly and after this talk had made me want to get more involved and to answer her question and i want to be on the right side of history to make a difference in the world. ahedley4 https://padlet.com/ahedley4/p8tcnquhwgojdwz/wish/2057602623  ]]> 2022-02-20 19:38:30 UTC https://padlet.com/ahedley4/p8tcnquhwgojdwz/wish/2057602623 LSN Global helps find new consumers and new brands in which are all on their website. LSN Global focus on three thing and have three departments- Foresight Reports Strategic Services Future Presentions LSN Global helps develop a brand and improve there knowledge with their consumers behaviours and the differnt markets they are trying to appeal to, Which they create reports to help understand. Diffusion of innovation-To understand early and late majority they must do these three steps- Indetfy This means they much indetify the consumrer by noting age, life stage etc.. Track This is more indepth information than identify, LSN researches will look deeper into he consumer. Apply They will then create a report so that brands companys can read and understand their consumes to work in the right directio for their brand. To creatre a future trend they must go through these three stages-Observation Interrogation Intergration This is very similar to the research which is included to find the consumer. When looking at consumers they take it back to the community where they came from, what they are and example key consumer behavirous. Their website is very easy to use and easy to navigate, you can search key words and find lots of results and download them to your desktop and share and pin to save them so you have them in files which is easier to find. This research is very import within my degree as we use trend forcasting a lot and have to look for new consumers all the time. ahedley4 https://padlet.com/ahedley4/p8tcnquhwgojdwz/wish/2057603118 2022-02-20 19:39:21 UTC https://padlet.com/ahedley4/p8tcnquhwgojdwz/wish/2057603118 Further research-Consumer profile-on LSN Global was using the website and finding a consumer and information for my current project i am doing on my course. This is the infomration i found and the link. The lifelong learners are dedicated to changing how the world is changing and want to be truly successful. Members of this community frequently attend lectures and workshops on a wide variety of subjects and construct their social circle around such events. They travel often and make sure learning is a key component of their adventures, whether that means visiting a thought-leadership festival, learning a new skill or simply immersing themselves as deeply as possible in the local culture. At home they make sure they have the space and the tools to create and learn.https://www-lsnglobal-com.eu1.proxy.openathens.net/communities/article/20422/life-long-learners ahedley4 https://padlet.com/ahedley4/p8tcnquhwgojdwz/wish/2057603360 2022-02-20 19:39:36 UTC https://padlet.com/ahedley4/p8tcnquhwgojdwz/wish/2057603360 Reflection This online resourse is a very useful tool and will help me in the future a lot. It is very easy to use and has a lot of information and hundreds of documents. ahedley4 https://padlet.com/ahedley4/p8tcnquhwgojdwz/wish/2057603454 2022-02-20 19:39:46 UTC https://padlet.com/ahedley4/p8tcnquhwgojdwz/wish/2057603454 This was a document from the website that I found interesting and could use within my course ahedley4 https://padlet.com/ahedley4/p8tcnquhwgojdwz/wish/2057606572 2022-02-20 19:44:42 UTC https://padlet.com/ahedley4/p8tcnquhwgojdwz/wish/2057606572 Reflection-This online resource is very useful for the course I am doing and would be a very good tool if I started a internship as it could give me more information within the industry, and be able to offer a knowledge of a soft wear. ahedley4 https://padlet.com/ahedley4/p8tcnquhwgojdwz/wish/2057607670 2022-02-20 19:46:18 UTC https://padlet.com/ahedley4/p8tcnquhwgojdwz/wish/2057607670 This was a report I was very interested in and would further want to work to improve causes like this. ahedley4 https://padlet.com/ahedley4/p8tcnquhwgojdwz/wish/2057609295 2022-02-20 19:48:51 UTC https://padlet.com/ahedley4/p8tcnquhwgojdwz/wish/2057609295 Further research that helped with my current project- Consumer profile ahedley4 https://padlet.com/ahedley4/p8tcnquhwgojdwz/wish/2058573582 This link helped with project and helped me understand the consumer I was researching.
https://www.lsnglobal.com/communities/article/19230/waste-warriors
Our Low-impact Eaters use a variety of strategies to minimise their carbon footprint.

Brands will need to work hard to earn their trust, but those that do will win a fiercely loyal consumer base.

Low-impact Eaters see themselves as activists. They are looking for brands that achieve highly when it comes to environmental, ethical and societal goals.

She is an avid reader of books and magazines on sustainable consumption such as Ecological Intelligence by Daniel Goleman and Ethical Consumer magazine.

Wherever possible, Low-impact Eaters avoid materialistic pursuits.


None of our Low-impact Eaters leads an entirely guilt-free lifestyle. Each community member indulges on occasion, but ensures that their choices are in line with their low-impact approach.

They are happy to support businesses that produce meat ethically and sustainably.

They favour markets over supermarkets and always try to buy local. However there is a trade-off because going to the market doesn’t necessarily mean that what you buy is organic

They become very loyal to a brand once it’s passed my tests. There’s always a little bit of grief when a brand falls short of your ideals, and then you have to go through the process all over again.




]]> 2022-02-21 11:09:45 UTC https://padlet.com/ahedley4/p8tcnquhwgojdwz/wish/2058573582 Further research-New brands and revenues are emerging out of lower-impact design systems such as dead-stock design, up-cycling and repurposing products and fabrics. This report outlines key approaches and identifies the challenges and opportunities ahedley4 https://padlet.com/ahedley4/p8tcnquhwgojdwz/wish/2058983020 https://www.wgsn.com/fashion/article/92646]]> 2022-02-21 15:39:12 UTC https://padlet.com/ahedley4/p8tcnquhwgojdwz/wish/2058983020 https://www.changemakers.com/learning-center/report/creative-solutions-changing-times ahedley4 https://padlet.com/ahedley4/p8tcnquhwgojdwz/wish/2058988028 This study features Europe’s most crucial social challenges and it reflects the ways in which the Ashoka social entrepreneurs approach them. It also details the patterns of innovation that these different approaches highlight and their relevance for the broader European public agenda.]]> 2022-02-21 15:42:41 UTC https://padlet.com/ahedley4/p8tcnquhwgojdwz/wish/2058988028