Khloe Kardashian by

Khloe's Star Image: Reality Star

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Khloe's rise to fame...

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Khloe Kardashian’s rise to fame started in 2007 when she starred in her family’s reality show which was called Keeping Up With The Kardashians. This show became a huge hit as Khloe and her sisters showed their most authentic versions of themselves to the cameras. This gained a lot of viewers as people really engaged with the big family element which was promoted through this show, as the family shared ‘tears, laughter, numerous relationships and ever-increasing numbers of children’ (Minelle , 2021) people felt as though they could connect on a deeper level to this family.

Khloe's appearances

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Alongside filming Keeping Up With The Kardashians, Khloe also starred in a number of spin off shows with her sisters, she hosted various different shows by herself and she made a few guest appearances on many shows too. This contributed to her becoming a huge media personality and in turn led to her becoming the winner of the ‘People’s choice award for becoming the best reality TV star’.

Khloe's star image as a reality TV Star....

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Through the spin off shows Khloe did with her sisters, she showed her most authentic self, and this is what caught the viewer’s attention. Khloe’s Star Image as a reality star began when she started to pull away from only doing shows and appearances with her sisters for example, ‘Kourtney and Khloe Take Miami’ and ‘Kourtney and Khloe Take The Hamptons’, and instead she began to make appearances and host shows entirely on her own. To name some, Khloe hosted ‘Kocktails with Khloe’ and ‘Revenge body with Khloe Kardashian’. These two shows mark the start of Khloe’s Star image as a reality TV star as she began showing her personality through reality television shows. I believe this was the time where she became more of an individual rather than ‘one of the Kardashian sisters’.

Merch and Memes

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Khloe became more of an individual, and more people began to recognise her as a reality tv star as she starred in more shows. Khloe was now recognised globally as the funny, bubbly, sassy, caring Kardashian. As a result of her creating her own persona to the world, merch and memes of Khloe began to be created!

Khloe's Star Image: 'Revenge Body'

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Revenge Body

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As previously mentioned, Khloe Kardashian hosted her own show which was called ‘Revenge Body’. On the surface this may seem like a great opportunity for Khloe to make her own name away from her family. However, the reason behind Khloe wanting to host a show like this was a lot more personal. I believe that 'Revenge Body' became another Star Image for Khloe.

Body Transformation part 1

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Khloe was having issues in her relationship with Lamar, and because of this she decided to make some personal changes to herself as that increased her confidence. Khloe called her new look the ‘revenge body’(Jain, 2022). This was a huge part of Khloe’s transformation as this was her huge physical transformation. The time period from 2013 to today, definitely changed Khloe Kardashian’s star image as she began her fitness journey and encouraged people to look after themselves mentally and physically through hosting this show and posting on her social media.

Body Transformation part 2

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Khloe’s body transformed again after her break up with Tristan Thompson. It seems as though when Khloe goes through any sort of hardship she goes to the gym as a coping mechanism, this demonstrates how her star image has changed over time, as previously she did not use the gym to cope with life struggles, and she previously admitted to letting herself go when her father passed away. However, the media have latched onto Khloe being a gym fanatic as a negative element. Articles have been published expressing their concern for Khloe’s weight loss and labelling it as unhealthy.

The 'fat sister'

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Another key element of Khloe’s huge body transformation was because she had always been compared to her sisters who are more petite, and Khloe was labelled as the ‘fat sister’. This definitely played a key role in Khloe’s star image until she lost weight and then her star image changed as she was no longer labelled as the ‘fat sister’ by the media. In fact now she is labelled as the sister who is always in amazing shape and who loves fitness.

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Khloe's Star Image: Being open about her life struggles

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Life struggles

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Another aspect of Khloe’s star image is all the struggles that she has faced during her life. From divorces, to break ups, to health concerns and then dealing with the loss of her father, Khloe has had to deal with a lot in her life and I believe that these struggles all reflect on her star image. I believe that an aspect of her star image is that she is known as the relatable Kardashian as she is always very open about the challenges that she faces.

Relationships: Lamar

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Throughout the years that Khloe has been in the eye of the media, she has always had relationship issues. Khloe was married to Lamar in 2009 until 2016, Lamar’s substance abuse issues led to their divorce. However, this was a big part of Khloe’s star image as when it was happening she spoke about it openly, this is why people feel as though they can resonate with her as she engages with the public and her fans on a personal level which is a huge part of her star image. The media has now labelled Khloe as the 'relatable' Kardashian.

Relationships: Tristan

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Similarly, when Khloe was going through her break -up with Tristan she remained open about it, and she spoke about the cheating scandal on Keeping Up With The Kardashians. This again adds to her star image that she is relatable and a ‘normal’ person. The viewers can really resonate with her as they may have shared a similar experience and this in turn, makes them feel less alone. During this scandal Khloe's star image was solely revolved around her openness and willingness to share the details of her breakup in the media.

Mental Health issues

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Khloe suffers with anxiety, and again it’s not something that she hides, she is very open about it. I think Khloe speaks about all these different struggles that she is facing so that when the public or her fans follow her they can resonate with her if they are going through a similar experience. As I previously mentioned a massive element of Khloe’s star image is that she is very open about her personal struggles and she does not hide them from the public eye.

Physical Health

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Khloe has also been very open about her physical health. In October 2022, Khloe found out that she had a rare tumour that was on her face. When Khloe told her fans about this on her instagram story and on the show 'The Kardashians' she urged them to get checked if they have any health concerns, she looks out for her fans and talks to them on a personal level as though they are friends. Again, this a huge element of her star image as she connects with the public on a personal level.

Khloe's Star Image: Spirituality

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Another one of Khloe Kardashian’s star images is that she is a very spiritual person, and she openly talks about her connections to God on her show Keeping Up With The Kardashians and on her social media accounts.

Grief

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Khloe’s father passed away when she was 19 years old, and she openly talks about how she grieved and how she still has a connection with her father. The element of talking to God when she is grieving definitely adds to her star image of being a spiritual person.

Social Media

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On social media Khloe is very open about her spirituality, every morning she posts a few quotes on her Instagram story about feeling good and being spiritual and trusting God. This again adds to her star image of being spiritual and putting her trust in God to guide her.

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"Everything always takes you to a greater destination. You always grow and the things you think you can't survive you something divinely make it through. That's life. Always remember that."- Khloe Kardashian

Khloe's Star Image: Businesswoman

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Good American

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Another element of Khloe Kardashian’s star image is that she is a businesswoman, despite being soft hearted and vulnerable she knows how to do business and her Good American brand is doing amazing! Khloe Kardashian created Good American as it is the first fully inclusive fashion brand that celebrates all dimensions of female power (GOOD AMERICAN).

Personal experiences have shaped her business decisions

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‘Taking inspiration from her personal experiences and frustrations with fashion, Khloé helped to shape Good American’s inclusivity mission and continues to empower women to celebrate their bodies with confidence' (GOOD AMERICAN).

Jeans for all...

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Khloe has ensured that every size is catered for, being a victim of body shaming has encouraged Khloe to create a brand for everyone, and this is another key element of her Star Image as she is inclusive, she doesn't discriminate against any sizes.

Is Khloe just attention seeking?

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Although Khloe has gained more followers and fans from, being so open about her personal life, and as this element of Khloe is now part of her Star Image, it may be argued that Khloe's constant posts and interviews about her breakup are for attention more than to create a personal connection with her followers. This argument can be highlighted in the article above.

Is Khloe really a businesswoman?

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Many believe that Khloe is a businesswoman as she is the CEO of 'Good American' and this is part of her Star Image. However, according to the article above, Khloe is not actually the brains behind her business; she is just the face of the business as she is a well known figure who would draw attention to the brand.

'Some root their characters in their own sense of self and star image’ (Shingler, 2012. p122)

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'The body is one way to display a particular lifestyle—through fitness, fashion, health, cosmetic procedures, and so on.' (Barbora Kaplánková, 2023)

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Khloe displays this particular lifestyle, as she has her own fitness shows and she posts fitness videos on her social media. This is another element of her star image not something that she does away from the cameras.

‘Behind the public persona lies a private person with a unique personality… one that fascinates and intrigues’ (Shingler, 2012, p122)

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This may not be the case for Khloe as her unique personality shines through her posts on spirituality. Khloe shares her deep spiritual thoughts with the world openly. This highlights the coherence of her star image as she does not put on a persona for the public.

‘Celebrities such as Reality TV stars are often denigrated for a perceived lack of talent or because they have done nothing to deserve their celebrity status’ (Stewart and Giles, 2019).

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This theory could be a reason as to why Khloe changed her Star Image and started her business venture, as she no longer wanted to be known as being famous for nothing. She wanted to start her own brand and build her own name for herself.