https://padlet.com/avizzuso/p85gbp8f3ios The purpose of this board is to increase understanding and discussion about the concepts & processes related to consumer behavior within the fashion industry! Excited to see all the different posts :) en-us 2017-07-26 21:04:46 UTC 2025-11-20 21:49:24 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Bagshop.png avizzuso https://padlet.com/avizzuso/p85gbp8f3ios/wish/179524632 A key to success in marketing is to build relationships between brands & customers that will last a lifetime. Describe efforts of companies you are familiar with that use relationship marketing to build bonds with consumers. (See example below) ]]> 2017-07-26 21:19:45 UTC https://padlet.com/avizzuso/p85gbp8f3ios/wish/179524632 avizzuso https://padlet.com/avizzuso/p85gbp8f3ios/wish/179524861 When brands choose a celebrity to endorse their products, they have to make sure that their core values and images match. It has to make sense to the customers. 

Create a list of current celebrities who you feel match with the following categories and state which brands you think they could effectively endorse, and explain.

(1) Detective
(2) Girl & Boy Next Door
(3) Hero
(4) Rebel
(5) Lover

Example: If the attribute listed was "Mother Figure" I would choose Kristen Bell and Samsung. Recently, they have created a few funny commercials that feature Samsung's new products (like their washing machine) and Kristen using it as a mother in a comedic way.]]> 2017-07-26 21:23:34 UTC https://padlet.com/avizzuso/p85gbp8f3ios/wish/179524861 avizzuso https://padlet.com/avizzuso/p85gbp8f3ios/wish/179525273 Do you believe marketers create artificial needs through advertising? Please explain and feel free to debate with your peers]]> 2017-07-26 21:30:06 UTC https://padlet.com/avizzuso/p85gbp8f3ios/wish/179525273 avizzuso https://padlet.com/avizzuso/p85gbp8f3ios/wish/179525664 It is common to find that dominant aspects of a culture at any point in time tend to be reflected in the design and marketing of products. For example, in the past few years there has been a recent trend towards being more environmentally friendly. You see companies beginning to advertise how their company is following this trend. 

Make an observation and describe an example of a cultural value expressed in the design of a product or the marketing of a companies products. ]]> 2017-07-26 21:36:05 UTC https://padlet.com/avizzuso/p85gbp8f3ios/wish/179525664 avizzuso https://padlet.com/avizzuso/p85gbp8f3ios/wish/179525889 Identify a current lifestyle trend. Describe the trend in detail, and list products, services, and companies that are part of this trend.

See the video below as an example of a brand who was created with a lifestyle trend in mind! ]]> 2017-07-26 21:39:58 UTC https://padlet.com/avizzuso/p85gbp8f3ios/wish/179525889