STRENGHT

• Work from home this does not require the cost of renting shop.

WEAKNESS

• The cost of shipping is more expensive due to the weight of the item.

• The item not convince the customer.

• Customer worry about fraud cases. This is A big reason customer refuse to buy again.

OPORTUNITY

• A social media site is easy to promote sales item and does not require advertising cost.

• Understand more about customer tastes because it has customer data.

THREAT

• Price competition between cosmetics product manufacturers because by purchasing online it is easier for customers to compare prices to get more cheaper price.

• More competitors in the sale of cosmetics products due to unpaid advertising space.

-Increased e-digital usage in sales and service transactions to increase efficiency and save time, for example using Paywave, QR code or bank transactions.

SWOT

S-strong marketing capabilities build on word-of-mouth.

W- Lack of e-commerce usage and not having social media to promote the products.

O-

T- The competitors already used e-commerce and have their own online services to send groceries to customer's home.

Objective:

sizzle- created a new social media account and gained 1k followers on each account.

Sales- Increase promotion in online marketing to increase profits and brand awareness in new market segmentation.

Save- Start using e-digital technology to increase the efficiency in business transaction.

• LA's Bakes promote their product at Instagram and TikTok.

• LA's Bake use the communication mix correctly. For example, LA's Bakes offer reasonable price to customer. LA's Bakes use prices in the range of RM17 and above. This shop make the creative advertising.

• Customer can contact LA's Bakes through Media Sosial which is Instagram and TikTok. The convenience of online booking has made it easier for customers to make reservations.

• LA's Bakes use passive tools that establish a one-way communications. For example, LA's Bakes use Telephone, and Laptop to promote their products.

1) Sell

• customer acquisition and

retention target. aimed at all students and staff at UMT as well as people outside of UMT.

2) Serve

• providing a variety of dishes that attract the attention of customers like contagious drinks.

3) Speak

• Treating customers well is like speaking softly

1) develop a user-friendly website and mobile app

- create an online platform where customers can browse products, place orders and schedule delivery.

- offer various payment methods to enhance trust

2) established and maintained active profiles on popular social media platforms to engage with the community and promote special offers

3) loyalty program : incorporate a digital loyalty program within your app to reward repeat customers

*Creating feedback mechanisms -leverage tools and platforms that enable feedback collection

*Identify the key performance indicators- business will know how it contributes to each objectives.

1. Develop website

   • people can easily get information

2. Provide delivery services to customers

   • foodpanda,grabfood - save customer time

3. New line up product

   • not only western food - rise-based food

4. Online value proposition

   • can improve existing deficiencies

(1) Performance improvement process

• Choose the channels that are most likely to give your stall the best redult every month

(2) Strategic approach

• Think about how each channels contributes to meeting your objectives and goals

(3) Improve the digital strategy

• Create more website about Kia Ora stall products into the website so customers can visit a website to make the purchase

Track and Analyze Data Customer Feedback

Regularly collect and analyze data feedback ‘roti kukus’ from various sources, such as website analytics, social media engagement, and campaign performance reports.

Compare Performance to Objectives

Compare the actual performance against the established objectives. This involves identifying trends, patterns, and deviations from expectations.

1- Using Instagram and google to monitor customer satisfaction levels

2- Key performance indicators include conversion rate, customer lifetime value and retention rate, in line with overall objectives

3- Introducing the brand on social media

1. Monitor consumer proactivity - to learn more about the offered products and services

2. Customer feedback form or survey - to analyse the satisfaction level of customers after receiving services from the company.

3. Consumer dissatisfaction that frequently occurs during various online lotteries and contests

SITUATIONS ANALYSIS

SWOT

(S) STRENGTH 🔥

☆ Production of quality product.

• LA's Bake produced product very cerative and also durable that can attract buyers.

☆ Affordable price.

• LA's Bake offer customers friendly prices.

☆ Strategic Location.

☆ No work time limit.

☆ Provide a variety of product theme options to customers.

(W) WEAKNESSES
*High running cost

( high overhead cost,rent,and ultility) because she made /runs a business at home.

*Lack of labor force

because she just have only Two labor Force (she and her husband)This cause she not be able to accept order in large quantities in limited time.

*Lack of technology and have unadvanged technology . This cause the product to be released in small Quantities and just have a three product in business.

O) OPPORTUNITIES
Expand the market
• LA's bake can increase their market to community especially student area UMT, Unisza, IPG because it's located at Tok Jembal.

New Trend
• LA's Bake follow the trend to increase their sale. For example Bento Cake which small and nice easy to celebrate birthday and so on.

(T) THREATS

Competitors
• A lot of bakery competitors from Kuala Terengganu and Kuala Nerus such as Ziq Bakery and Dnialicious.

Economics
• Inflation in Malaysia caused the increasing of product cost

Customer behaviour
• Customer used to order the traditional cakes and not very interested with the modern cakes

OBJECTIVE

VISION: to open a popular cake shop in Terengganu that can offer a variety of cakes and desserts in terms of shape and taste to ensure that customers' tastes and needs are met. in addition, make more sales online so that it can be sold to all states in Malaysia not only in the state of Terengganu

GOAL : ensuring customer satisfaction in buying HALAL bakery-based products. In addition, ensuring that customers are satisfied with the services we provide such as delivery and customer service.

OBJECTIVES:

Serve: providing the best service to customers such as serving customers if there are problems related to delivery and providing various promotions to customers

Save: reduce the cost of customer expenses such as not increasing the price of products if there is an inconsistent increase in the price of raw materials.

Tactics

New product lineup

1) promote a new product (food) for the customer that can give the customer more options in choosing the product.

we use high-quality raw materials for the production.

2) Develop the website

this shop also provides customer website services to help the customer connect with the customer services.

the customer can make a reservation earlier and take a look at their menu, menu background, and other information.

3)online value positioning

website the shop can get feedback from the customers

make the improvement based on the feedback to satisfied customer

a) Quality:
- Provide high-quality gifts and unique gift packaging to differentiate from competitors.

b) Master digital marketing:
- Market products on all social media platforms, including Instagram, Facebook, TikTok, Twitter, and Shopee.
- Introduce a user-friendly website.

c) Engagement in email marketing:
- Conduct sales promotions through email marketing.

d) Loyalty program

- Increase customer loyalty

- reward repeat customer through vouchers, promotions

E-marketing mix

(1) Product

• Gamit Surprise can showcase it's unique and customizable gift products through the website and also emphasise creativity in each item. This will allows customers to design and preview their custom gift virtually before placing an order.

(2)Price

• Gamit Surprise utilize limited time discounts, or bundle offers for each gift product to attract customer to make purchases.For instance, this business offer exclusive online discounts for customers who make their first purchase through the website.

(3)Promotion

• Gamit Surprise using various online communication channels for promotion including social media and content marketing. For example, Gamit Surprise use Instagram to promote their product based on customer preferences.

1) Sell - Collab with more big brand especially sport brands to gain more profit from merchendise sell.

2) Serve - Make a platform for customer complaint or want improvement and always give feedback.

3) Speak - Put someone who is expert and have knowledge to provide an effective communication

4) Sizzle - Prove them that the academy has a best group management and coach through the achievement that they get.

5) Save Goals - All information and register academy can do in one website .

1)      Goal Perfomance

-          Sell

Customer of Gamit Surprise repeat the purchases when they got a positive past experience.

-          Serve

Gamit Surprise always do their best to satisfy customer with their high quality product.

2)      Customer Insight

The customer of Gamit Surprise always give a feedback to the owner. So, the business can improve their product and services to satisfy customer’s need with the data from the customer.

OBJECTIVES (WHERE DO WE WANT TO BE?)

1)      SIZZLE

Gamit Surprise need an attractive website so that customer or audiences will spent a long time at the website. Having a sticky site means the business got the positive feedback from the audiences because they will visit often.

2)      SPEAK

We want more customers Gamit Surprise having a conversation with other audience and share their positive feedback to them. So more people will know about the existence and the products offered.

• Create a website and put Danisha Shop's products into the website. The purpose is convenience the customers to find the products they want without visit shop.

1.online site

•to make it easier to get information

2.create a delivery service

•j&t-pos laju-kilo.id-paket mail

3.New product range

•not only food-base,but skincare too

4.Online value proposition

•opportunity to coret deficiencies

- make sure to track both the number of coffees sold and the average price per coffee

2. Customer satisfaction

- there are a few different ways to track customer satisfaction, such as surveys or customer feedback

3. Profitability

- make sure to track your cost and revenue so that you can see how much profit you are making

1. Improve performance of website

   • Allow customer to customize their gift in more pattern and color in website. Next, customers also can preview of the product that chosen before place order. Then, customer also can chat with Gamit Surprise with contact given at website to get some newest information.

     
     

2. Offer discount

   • Owner offer discount for customers order gift product in website in seasons such as teacher's day and they also provide free delivery for those newly customers.

3. Advertise through social media

   • Put ads in social media such as Instagram, Facebook to attract more customer to purchase the product. Owner can track spending and adjust budgets as necessary to optimize resource allocation for advertising.

The owner will be responsible for advertising and promoting while the website will be created and designed by us to increase their brand recognition.

CONTROL

Customer satisfaction surveys will be used to analyze and help for improvement in the shop's overall performance while building relations with customers as well as tightening their loyalty.

• Product: Apply organic supplies for animals.

• Price: Affordable prices for customer

• Place: Optimise online shop for easy navigation, secure transactions, and efficient shipping options.

• Promotion: Use social media platforms to showcase products, share new pet arrivals, and engage with customers such as Facebook and TikTok.

Attracting local customers in the new market puts a target on the different needs of pet lovers by positioning the brand as a shop that sells unique animals.

Tools: Involved e-mail, FB, and WhatsApp links in one of the functions of the web.

• Serve: Feedback from customers achieves an average of 4.5 and above.

• Speak: Provide customer services on the website to get close to the customer

• Save: Create a website to promote products and animals and reduce the cost of advertising

The shop offered a variety of unique animals sold as well as their products which included local and overseas where their potential to attract customers but as they were considered a new brand, they had a limited brand recognition which became their weaknesses when they compared with their competitors.

1) Differentiate brand: Find ways to differentiate brand from competitors.

2) Offer competitive pricing: Find a balance between offering competitive pricing and maintaining quality.

3) Build a strong online presence: Create a website and social media profiles to showcase products and engage with customers.

4) Partner with influencers: Partnering with influencers can help reach a wider audience and build brand awareness. Look for influencers who have a large following and align with brand values.

1. Analyze website traffic and engagement metrics regularly to optimize online presence.

2. Collect feedback from events to make improvements.

3. Implement regular surveys and feedback forms for both current and new members to gather insights into their satisfaction levels, preferences, and suggestions for improvement.

by using marketing mix known as 4p’s:

1. Product : The company could offer good packages for the tickets or streams online the football match to increase the number of stadiums they have local attractions besides improving the contents clarity of the RK social media and the upcoming website. This is the potential in attracting more viewers and buyers of broadcasting rights across Malaysia. As additional, the merchandising can also include to the expand of branding and advertising the academy itself.

2. Place : place is regarded as the location, distribution, and how the product is delivered to the clients. Some of them prefer to watch it online live stream so that we can use the advantage of technology nowadays. Not only in Kuantan even another state can watch the match too.

3. Price : RK academy can take into consideration aspects like discounting, cash and credit purchases, price setting as well as credit collection. For example, give a discount 15% to first registration fees to increase customer engagement.

4. Promotion: The act of informing the customers about the values and benefits of a business’ products and services. RK can be more creative on social media platforms like instagram or tiktok to notice the target audience. The company can also increase its partnerships with leading local partners like Zush.sport.

1. External agencies : RKFC has taken steps to cooperate with JKK Kg. Cempaka, aims to empower community football in Kuantan.

2. Responsibilities & Structures : RKFC is responsible for all trainees in cooperation with Awfa clinic, Kotasas for injured trainees.

3. Internal resources & skills : RKFC has skilled coaching staff and a lot of experience in coaching.

* Aifa Beauty Store can improve the end-to-end customer experience by focusing on three key areas: pre-purchase information search, the purchase journey itself (online or in-store), and the interconnection between online and offline channels.

3) Sizzle

*Found that customer satisfaction is positively related to customer loyalty and repurchase intention. Aifa Beauty Shop can focus on improving customer satisfaction by providing high-quality products, excellent customer service, and a seamless online shopping experience.

4) Speak

*Aifa beauty shop can be done by setting up tools and systems that allow customers to get involved when they visit the store, such as interactive displays throughout the location.

5) Save

*Aifa Beauty Shop can focus on enhancing the pre-purchase information search, the purchase journey (online or in-store), and the interconnection between online and offline channels to provide a seamless and enriching customer experience

Marketing mix

• Product

  • Book, stationery, service printing.

• Price

  • Affordable for students in universities.

• Place

  • Near “kolej kediaman”, “PKU” anda “ATM”.

ACTIONS

• Offer Discount

  • Owner offer discount for customer/ student who had membership.

1. Price

   Danisha Shop' offers reasonable prices for products or goods. Each businesses must want to make a profit.

2. Place

   'Danisha Shop', venue selection

   which is done by Puan Zaidah is a strategic place because of the shop

   close to Universiti Malaysia Terengganu and is in a business area that

   often filled with shoppers. This will attract buyers passing through the area

   around to see 'Danisha Shop' and buy the items on sale.

3. Promotion

   Mrs. Zaidah's promotion for the 'Danisha Shop' retail store business

   is a private sale. Personal selling is a sales communication method that

   enable two-way communication about ideas, products and services

   offered by the company.

Goal Performance: Good Barbershop provides few type haircuts style and located behind the UMT. It is very attractive and convenient for students and Staff UMT.

Customer insight:

Building strong relationships with customers within their immediate area, providing personalized and quality haircuts can lead to repeat business and positive word-of-mouth.

2. Objectives 5s

Sell- customer pay for the service of cutting hair and the customer retantion target is at least 80%.

Serve- high quality of barber and the clean environment avoid customer feel uncomfortable.

Sizzle- customer will be stranded at the store 15-20 minutes.

Speak- generate positive customer reviews for us and become a part of our advertising

3. Strategy

Target Market:

Identify the specific demographic within Terengganu, considering cultural and age-specific preferences.

4. Tactics

Local Partnerships:

Collaborate with nearby businesses or events to raise visibility and attract a community-focused customer base.

5. Action

Implementation:

Implement your marketing plan, ensure the plan is always stays on track.

Training:

Provide training to staff on deliver quality services and excellent customer experiences to satisfy customer`s expectations and experience. By providing excellent service will result in increasing the repeat business

6. Control

Feedback and Adaptation:

Collect customer feedback and adapt your strategies accordingly to enhance the experience of customers during haircut

sell：

Danisha shop is a shop nearby University Malaysia Terengganu（UMT）.It has sell variety of products such as daily necessities,food,drink, and etc.The owner sells this product to make it easier for nearby students to get the necessary items.

serve：

The owner try to identify the items that the students want and try to increase the variety of his store's products to satisfy student satisfaction and needs.

save：

the owner can create a website or social media account such as Facebook, Instagram, Foodpanda, etc to promote his store's products so that more customers will visit his store and buy from his store

1. Product:

   • Highlight unique features of your steamed bread.

   • Offer various flavors or special recipes to stand out.

2. Price:

   • Set competitive yet profitable pricing.

   • Consider bundling options or discounts for loyal customers.

3. Place:

   • Identify strategic locations for sales, like local markets or events.

   • Explore online platforms for a wider reach.

4. Promotion:

   • Leverage social media for visually appealing promotions.

   • Collaborate with local influencers or food bloggers.

   • Offer promotions during festivals or events to attract attention.

1. online inquiries

2. customer satisfaction to gauge success

3. process of reporting and actions

4. monitor market penetration, revenue growth, distributor engagement, and cost per lead

5. utilise aaa sales tracking system and marketing analytics tools to track performance in real time

1) Goal performance:

• For marketing, it is recommended to set goals and key performance indicators (KPIs) for each campaign, such as increasing brand awareness.

• For operational performance, coffee shop owners can track KPIs such as revenue, customer service, and competitiveness.

2) Customer insight:

• Customers seek convenience, quality, and health-conscious options.

• Consider the surrounding demographics and customer base when choosing a location for the coffee shop.

3) Brand perception

• Social influence is a strong motivator in consumer choice and purchasing behaviors for branded coffee shops.

• Friendly staff, high quality of coffee and food, good atmosphere, and good reputation are the most important aspects for branded coffee shops.

4) Internal capabilities and resources

• Branding: To stand out in a sea of competition, spending time to build your brand is crucial. The brand identity you craft will be what sets you apart from all of the other competitors.

• Equipment: Out of everything you purchase to equip your coffee shop for opening day, the coffee, espresso, and beverage equipment are the most important. These things directly correlate with the quality of the drinks you offer and your ability to serve them to customers quickly.

• Technology: Consider investing in technology upgrades such as advanced barista technology, responsive and engaging website or app, customer experience data collection technology, online ordering, point of sale system, and powerful wireless internet.

Where are we now?

• Using SWOT analysis:

- Strengths - experts in customer services, raw materials.

It can be seen that Kedai Kibraill has an advantage in terms of expertise in customer service and availability of raw materials because supplier deliveries (chicken and lamb) are always on time and easy to deal with. People/followers love our concept of restaurant, our food, and also our customer service that we served.

- Opportunities - operating time, the existence of digital space, network system, influencer marketing.

In terms of opportunities, the business hours are very suitable (3pm to 10pm) because this store is close to the university and residents. There is a digital space to make it easier for customers to get information about this store. The area also has an unlimited network and has influencers because many customers get information about this store through them. Few competitors present in this industry within the surrounding, there are still plenty of opportunies to over beat Kibrail Bliss competitors.

-customer insight

Data collection for kibrail provides information about customer needs and wants.

1. Invest in websites

-creates a websites and place products so that customers can order it directly from the store

2. Enable online ordering

-upload available products into the websites and apps like pandamart to gain more customers

TACTICS:

1. Use 4P's:

a)Place

•Strategic place as it is near to neighbourhood

•Creates a websites or add social media to let other people knows about this shop

b)Price

•Selling convenience and household products with affordable price

c)Product

•Adding other product that consumer might use and find at the store to attract more customer

d)Promotion

•Do promotion at the end of the months or giving some discount for selected items

Where do we want to be?

• Sell

Increase marketing potential by being active in social media. Kibrail Bliss objective is to gain the highest profit in the shortest time. Kibrail Bliss want gain high market demand in industry.

• Serve (customer satisfaction target)

Kibrail needs to provide services to increase the level of customer satisfaction and also to acquire new customers

How do we get there?

Design

Kibrail Bliss design difference with other because the design more relate too beach concept because this restaurant nearby too beach.Kibrail Bliss design difference with

• Segmentation

Demographics - Today's teenagers like more quiet and quiet areas because they can get away from their problems and this fits with this store that is close to the beach and the concept is on the theme of tranquility.

• Tools (web, functionality, email, iptv)

Promote kibrail products through advertisements and this is one of the incentives for kibrail to attract customer loyalty to visit kibrail

1. Product

   Aifa Beauty store provides various types of products beauty cosmetics.

2. Price

   The price is set to be affordable to reach the target audience of Aifa Beauty which is UMT students.

3. Place

   Can be easily accessible by the UMT students where Afia Beauty is located near the University.

4. Promotion

   Giving customers end of semester promotion to gain more sales.

1. Sell - the bookstore is placed in university malaysia terengganu so just focuses customers from UMT students and employees. There is a lot product available in the store not only types of stationery and books but also offered a few snacks.

2. Serve - paying attention to the quality of service  and need customer satisfaction goals to asses how good service at customer to provide it.

3. Speak - treat customer well to get closer to customer

4. Save - create a website to promote any new stationery and books to make it easier for students to purchase

Sell

• Kedai Mesraniaga is focuses the customer who lives nearby area neighbourhood which is at Kuala Nerus and also the students in SK Tok Jembal. This shop are selling grocery or basic necessities such as fish, meats, eggs, vegetables and fruits.

Serve

• Providing the best service to customer through interaction such as show our product inconsistently there to serve the customer and serving them if they have a problems related to the products.

Sizzle

• Kedai Mesraniaga can focus on improving customer satisfaction by providing high-quality products and excellent customer service.

Save

• Kedai Mesraniaga is creating their business account through website Facebook which is that can save businesses money through greater efficiency. And people can also know their shop through the website.

Speak

• Creat a website to get close to customer. In that website, customer can give ranking reviews or complaints. So the owner of this shop can improves more.

a) Content marketing:

- Develop strategies by enriching meaningful business-related content to attract and retain audiences.

- Example: Providing blogs, articles, videos, infographics, and so on through the website.

b) Social media marketing:

- Choose a social media platform with a large audience

- Example: Making ads on platforms like Tiktok, Instagram, Facebook and so on.

(A) Actions:

a) Search engine optimization (SEO)

- Facilitating the audience by placing a clear link on the website.

- Create a link

b) Advertising campaign:

- Constantly monitor and update advertising campaigns on the website or social media.

- example: using influential people like tiktokers to promote or review business products.

(C) Controls:

a) Analysis and measurement:

- The website provided aims to track usage performance and user behavior.

- providing surveys related to business products aimed at identifying interests and what the audience likes.

- Analyzing the use of the audience on the business website to improve the shortcomings and increase the will of the audience.

Target Performance (5S):

1) Evaluate the organisation of the stock. products in Danisha Shop are sorted logically and without inefficiency.

2) Check the layout of the shop. it is easy for the customers of Danisha Shop to navigate. Products are arranged in a way that maximises sales and is convenient for customers.

3) Assess the cleanliness and maintenance of the shop. the Danisha Shop is a clean and well-maintained space where customers have a good experience.

4) Check that restocking and cleaning are gradually being standardised, but customer service could be improved.

5) Determine the sustainability of the 5S practices. staff at Danisha Shop always follow the established procedures and are regular.

- Implement the marketing tactics described in the previous step.

- Carry out promotional campaigns and advertising activities.

- Effectively manage product classification, pricing and store operations.

– Train and equip retail store employees to provide excellent customer service.

- Monitor and control the implementation of marketing plans.

a) Content marketing:

- Develop strategies by enriching meaningful business-related content to attract and retain audiences.

- Example: Providing blogs, articles, videos, infographics, and so on through the website.

b) Social media marketing:

- Choose a social media platform with a large audience

- Example: Making ads on platforms like Tiktok, Instagram, Facebook and so on.

(A) Actions:

a) Search engine optimization (SEO)

- Facilitating the audience by placing a clear link on the website.

- Create a link

b) Advertising campaign:

- Constantly monitor and update advertising campaigns on the website or social media.

- example: using influential people like tiktokers to promote or review business products.

(C) Controls:

a) Analysis and measurement:

- The website provided aims to track usage performance and user behavior.

- providing surveys related to business products aimed at identifying interests and what the audience likes.

- Analyzing the use of the audience on the business website to improve the shortcomings and increase the will of the audience.

a) Content marketing:

- Develop strategies by enriching meaningful business-related content to attract and retain audiences.

- Example: Providing blogs, articles, videos, infographics, and so on through the website.

b) Social media marketing:

- Choose a social media platform with a large audience

- Example: Making ads on platforms like Tiktok, Instagram, Facebook and so on.

a) Search engine optimization (SEO)

- Facilitating the audience by placing a clear link on the website.

- Create a link

b) Advertising campaign:

- Constantly monitor and update advertising campaigns on the website or social media.

- example: using influential people like tiktokers to promote or review business products.

a) Analysis and measurement:

- The website provided aims to track usage performance and user behavior.

- providing surveys related to business products aimed at identifying interests and what the audience likes.

- Analyzing the use of the audience on the business website to improve the shortcomings and increase the will of the audience.

Creating a website that is useful and easy to help customers:

-Developing a user-friendly website where customers can see the prices and types of drinks on offer and simplify the process of purchasing drinks.

- places where you can offer promotions to customers.

Perform activities of giving coupons or vouchers to customers:

- Customers who come will be given a voucher or coupon where upon reaching a point of purchase the customer will get a free drink.

TACTICS

PRODUCT: Offering a variety of drinks not only coffee but also tea, ice blend and juice to create a variety of products.

PRICE: Offer a price according to the drink market with additional toppings

PROMOTION: Doing a price promotion when reaching a certain purchase.

PLACE: Located in the UMT cafe area of Limbong where the students hang out and close to the residential area that can attract many customers.

1. Product

We should understand the customers’ wants and needs by replacing product to what the customers want to be sold rather than what can manufactured. For instance, consumers are able to find information about products and able to purchase products through the website. This helps as the buyer is aware of the facts and features of the goods right away, not just the salesperson's assumptions. In addition, the buying process is also tailored for returning customers to make future purchases.

2. Price

Nowadays, the internet gives consumers the power to shop around for the best deal at a click of a button. Creating a website helps to analyze products and ease of access to price of product. E-pricing can also be simply rewarding to customers. Thanks to technological advancements, it is now possible to identify returning customers or buyers and easily target them with loyalty benefits. Additionally, making payment these days is simple with the use of online credit cards or Touch'n Go.

strength

• Affordable price - as a store that sell customer need, the price can be accepted by consumer.

• wide selections of items

weakness

• small store- the addition of sales items cannot be done due to limited space.

  
  

opportunity

• Far from big mall- consumer likely to buy from this store especially for small quantity goods.

• Technology- technology make this store can be managed properly.

Threat

• Economy- The depressed economic situation has an impact on business

  
  

customer survey will be used to make improvement to bad things, especially for thing that commented by customer. by this business also can make a good relationship with consumer to get loyal customer. this will bring long term profit.

1. The owner and staff must have communication and technology skills to manage their business websites.

2. The owner can promote products in website for customer to choose and buy products.

1. Geographic segmentation

   • The shop is located behind the university fence, making it easily accessible to students and the local community surrounding the university is another potential segment.

2. Online Value Proposition

   • Improve deficiencies

3. Create a website

   • Consumers can easily get information

4. Influence in digital marketing

   • Promote products on all social media platforms including Instagram, Facebook, and TikTok

1. Serve ~ The owner of Roti Kukus Maa try to identify the new menu that suitable for young people , so that students want to try the product.

2. Sell ~ Roti kukus maa is located behind umt hostel, so the target market is umt student ,umt staff and people nearby . There is a lot menu and flavour that can satisfied customer needs.

3. Speak ~ Treat customer well and speak nicely

~SOCIAL MEDIA MARKETING

For beauty shop Aifa should focus on publishing posts about 'beauty' and accessories such as hijabs to increase online customers. These posts may not be directly linked to sales activities but may include links to corporate websites, products or blog publications. For Instagram marketing, Aifa Beauty should use the same approach that realizes the customer and focuses on promoting the user experience, lifestyle recommendations and user-generated content rather than advertising material.

~LIVE EVENT

Finally, Aifa Beauty needs to organize several live events in nearby cities or towns targeted to promote its products, increase its market exposure, and build customer trust through direct communication and experiential marketing. The promotion of this meeting should be done according to customer profiling done earlier and focus on the audience from young people to married women.

CONTROL (C)

The marketing strategies used must be carefully controlled in terms of their intermediate and final results. In the case of social media marketing Aifa Beauty needs to track several performance indicators, namely the number of likes and reposts, the number of comments, the number of brand referrals, and the number of leads generated by its customers. In addition, Aifa Beauty should monitor user proactivity, i.e. the intention to proactively create communication on social media to learn more about the products and services offered.

strengths

-affordable price. Roti kuku Maa offers product that low prices,so that student can afford to buy

weakness

-lack to analyze their social media presence. social media is a powerful tool for digital marketing, so it is important to analyze competitors social media presence.

opportunities

-customization options. allow customers to customize their roti kukus by choosing their preffered flavors or topings. this adds a personal touch and can set you apart from competitors.

threats.

-rising cost of ingredients.

-intensifying competition from established chain restaurant

-uncertain economic environment