BEDCO's flea market supports SMMEs by providing affordable trading spaces.

Flea markets lower barriers, increase visibility, foster innovation.

Key driver for growth and international strategy application in Lesotho.

Support micro-enterprises with minimal start-up costs and formalities.

Create jobs, promote community trade, and supports livelihoods.

Act as training grounds for essential business skills, with examples from Kenya and Thailand demonstrating their significance.

Affordable trading spaces with growing participant numbers

Facilitate of direct customers engagement

Opportunities for networking and business development

Limited access to finance and formal credit.

Weather-related operation risks.

Competition and low product differentiation.

Use digital marketing platforms to reach international audience.

Incorporate cultural understanding into digital marketing for better customer connection.

Learn from successful markets like Camden (UK) and Rosebank(South Africa) that leverage digital presence.

Offer affordable entry points for small entrepreneurs.

Facilitate networking, partnerships, and business collaboration.

Enable skill development in stock handling, customer engagement, and marketing.

Support community engagement and local developmet.

Strengthen partnership within SADC for regional market access.

Enhance export readiness via training on logistics and trade standards.

Utilize cultural insights to tailor marketing strategies.

Leverage digital marketing platforms to promote products globally.

Create online platforms for displaying products and digital payments.

Use social media for marketing and customer engagement.

Address challenges like limited finance and environmental risks through targeted interventions.

Adopt international best practices to enhance competitiveness locally and beyond.