https://padlet.com/lcampton/p67bwj5dxa6d25jb en-us 2021-08-04 03:28:28 UTC 2026-01-27 21:41:51 UTC hello@padlet.com lcampton https://padlet.com/lcampton/p67bwj5dxa6d25jb/wish/880750645 16 min video]]> 2020-11-02 01:00:41 UTC https://padlet.com/lcampton/p67bwj5dxa6d25jb/wish/880750645 lcampton https://padlet.com/lcampton/p67bwj5dxa6d25jb/wish/1668462844 2021-08-04 03:28:28 UTC https://padlet.com/lcampton/p67bwj5dxa6d25jb/wish/1668462844 lcampton https://padlet.com/lcampton/p67bwj5dxa6d25jb/wish/1668462848 2021-08-04 03:28:28 UTC https://padlet.com/lcampton/p67bwj5dxa6d25jb/wish/1668462848 lcampton https://padlet.com/lcampton/p67bwj5dxa6d25jb/wish/1668462849 2021-08-04 03:28:28 UTC https://padlet.com/lcampton/p67bwj5dxa6d25jb/wish/1668462849 lcampton https://padlet.com/lcampton/p67bwj5dxa6d25jb/wish/1668462851 What did you learn today?
Add in comments below.  ]]> 2021-08-04 03:28:28 UTC https://padlet.com/lcampton/p67bwj5dxa6d25jb/wish/1668462851 lcampton https://padlet.com/lcampton/p67bwj5dxa6d25jb/wish/1668462852 Same every week 

]]> 2021-08-04 03:28:28 UTC https://padlet.com/lcampton/p67bwj5dxa6d25jb/wish/1668462852 lcampton https://padlet.com/lcampton/p67bwj5dxa6d25jb/wish/1668462853 How to start using Grammarly Premium:
1. Go to  www.grammarly.com/edu
2. Click on JOIN YOUR ORGANISATION, at the top of the page
3. Then sign up with your mymacleay email]]> 2021-08-04 03:28:28 UTC https://padlet.com/lcampton/p67bwj5dxa6d25jb/wish/1668462853 lcampton https://padlet.com/lcampton/p67bwj5dxa6d25jb/wish/1668467982 2021-08-04 03:33:24 UTC https://padlet.com/lcampton/p67bwj5dxa6d25jb/wish/1668467982 lcampton https://padlet.com/lcampton/p67bwj5dxa6d25jb/wish/1930532519 Working in teams -  students will research and craft a research proposal for the team to present in Week 7.   

Each team member must present a section of the work to be graded. 

Worth 25% of each student's overall mark - participation is essential to qualify to pass this Unit.   

Choose a Business Case Study topic from the below : 

(a) your team is a research agency pitching for a major contract to work with Toyota to research their customers - to find out what kinds of cars they will want to drive in the future. 

They have asked you to explain in detail how you would research consumer interest in various new models. using qualitative and quantitative research design(s). Detail your objectives and each step of the proposed research process. 

OR  

(b) your team is the comms agency for an entertainment company - the Nine Entertainment Group.  Your board has given your team the responsibility of growing your revenue (gained from advertising) by 20% in two years. To do this, you will need to grow the audience for the group - across digital and television predominantly.  This is a massive challenge and the first step is to undertake comprehensive market research. Explain how your team will go about this to understand what entertainment options customers will want, what programming types will draw big audiences. Your research proposal will detail your objectives, your proposed research methodologies - qualitative and quantitative - and research design(s) that you will use.  

You will be presenting in class (online via Zoom) to your Lecturer and your classmates for 5 - 7 minutes, using a Canva, Powerpoint (or similar) presentation as a visual aid to your verbal presentation. Both elements – what your team presents and the way you present are important. 

Please detail your rationale for each of your recommendations and choices. For example, is your recommended method qualitative, quantitative or both (mixed). How will you gather your research respondents? What questions will you ask? What do you expect to discover as you conduct this research? Why should the potential client choose you to win the business in this theoretical scenario? 

Your Lecturer will mark your work based on your delivery of your presentation in class and also on the quality of the presentation that you prepare. 

This is an essential class to attend, and your presentation must be ready – any students who are not ready to present will not be allowed to view other student teams presentations on this day. 

This Assessment reflects the fact that in business, effective presentations are an important key to success. Students who actively learn the skill of preparing and presenting their work will find this a real advantage in their career.  ]]> 2021-12-06 07:18:03 UTC https://padlet.com/lcampton/p67bwj5dxa6d25jb/wish/1930532519 lcampton https://padlet.com/lcampton/p67bwj5dxa6d25jb/wish/1930532771 2021-12-06 07:18:14 UTC https://padlet.com/lcampton/p67bwj5dxa6d25jb/wish/1930532771 lcampton https://padlet.com/lcampton/p67bwj5dxa6d25jb/wish/1930532917 Practice your presentation as a group 
Each group will present in class next week and upload presentation deck to Moodle. 

Annabel
Caity
Jaidyn
Tonia

Asha
Evie 
Jed
Jentezen
Sophie

Hyun (Alex) 
Jeremy
Managori 
Nim

Radhika
Shahrayz - requested extension due to family issues
Syed
Stanly 
Sean

Yuxin
Suzainne - requested extension due to medical issues
Yu Jhen 
Isabella
Hui Ling


]]> 2021-12-06 07:18:22 UTC https://padlet.com/lcampton/p67bwj5dxa6d25jb/wish/1930532917 lcampton https://padlet.com/lcampton/p67bwj5dxa6d25jb/wish/1930533173 2021-12-06 07:18:36 UTC https://padlet.com/lcampton/p67bwj5dxa6d25jb/wish/1930533173 lcampton https://padlet.com/lcampton/p67bwj5dxa6d25jb/wish/1930535022 2021-12-06 07:20:03 UTC https://padlet.com/lcampton/p67bwj5dxa6d25jb/wish/1930535022 lcampton https://padlet.com/lcampton/p67bwj5dxa6d25jb/wish/1930680007 2021-12-06 09:04:45 UTC https://padlet.com/lcampton/p67bwj5dxa6d25jb/wish/1930680007 lcampton https://padlet.com/lcampton/p67bwj5dxa6d25jb/wish/1943484020 Test Marketing Exercise 
Choose a product, anything you like.  It could be FMCG, snack food for example.   

Think of a new twist for your product.   

Decide how best to test market your new product idea.   

Prepare one slide and come back into class ready to share your product and test market ideas. ]]> 2021-12-13 01:59:57 UTC https://padlet.com/lcampton/p67bwj5dxa6d25jb/wish/1943484020 lcampton https://padlet.com/lcampton/p67bwj5dxa6d25jb/wish/2129914986 In teams, in break out rooms, discuss and agree relevant, useful insights to develop for one of these scenarios. 

Red Team - a new online food delivery business, a competitor to Uber Eats.   Talk about who your likely customers are and why they would be likely to use your service.

Blue Team - a new pop up cronut shop, selling delicious croissant/donuts. Talk about who your likely customers are and why they would be likely to buy your cronuts.   

Yellow team - a rideshare service taking small groups on winery & vineyard trips eg to the Hunter or the Yarra Valley as a weekend adventure.  Talk about who your likely customers are and why they would be likely to use your service.
 
Come back into class to share your insights.    


]]> 2022-04-05 03:35:12 UTC https://padlet.com/lcampton/p67bwj5dxa6d25jb/wish/2129914986 lcampton https://padlet.com/lcampton/p67bwj5dxa6d25jb/wish/2131856152 Afternoon Briefing ABC Iview ]]> 2022-04-06 02:49:37 UTC https://padlet.com/lcampton/p67bwj5dxa6d25jb/wish/2131856152