sources of information by Matthew Holtz GT https://padlet.com/matthew_holtz/p558kllqjgz9 Made with swagger en-us 2020-02-10 14:29:59 UTC 2020-02-10 14:56:37 UTC hello@padlet.com https://padlet.com/matthew_holtz/p558kllqjgz9/wish/443039164 Morten, B.J., (2006). Characteristics of B2B adoption and planning of online marketing communications. Journal of Targeting, Measurement and Analysis for Marketing, 14(4), Pp. 357-368. ]]> 2020-02-10 14:35:49 UTC https://padlet.com/matthew_holtz/p558kllqjgz9/wish/443039164 https://padlet.com/matthew_holtz/p558kllqjgz9/wish/443039228 Elizabeth, M.P., Peltier, J.W. and Barger, V.A., (2017). Omni-channel marketing, integrated marketing communications and consumer engagement: An International Journal. Journal of Research in Interactive Marketing, 11(2), Pp. 185-197.]]> 2020-02-10 14:35:54 UTC https://padlet.com/matthew_holtz/p558kllqjgz9/wish/443039228 https://padlet.com/matthew_holtz/p558kllqjgz9/wish/443042400 Straker, K. and Wrigley, C., (2016). Emotionally engaging customers in the digital age: the case study of “Burberry love”. Journal of Fashion Marketing and Management, Volume 20(3), Pp. 276-299.]]> 2020-02-10 14:39:27 UTC https://padlet.com/matthew_holtz/p558kllqjgz9/wish/443042400 https://padlet.com/matthew_holtz/p558kllqjgz9/wish/443042497 DAHL, S., EAGLE, L. and LOW, D., 2015. Integrated marketing communications and social marketing. Journal of Social Marketing, 5(3), Pp. 226-240.]]> 2020-02-10 14:39:34 UTC https://padlet.com/matthew_holtz/p558kllqjgz9/wish/443042497 https://padlet.com/matthew_holtz/p558kllqjgz9/wish/443044707 Campaign Live (2020)

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]]> 2020-02-10 14:41:51 UTC https://padlet.com/matthew_holtz/p558kllqjgz9/wish/443044707 https://padlet.com/matthew_holtz/p558kllqjgz9/wish/443047615 Gurjit Degun. (2020). Burberry kicks off global media review. Available: https://www.campaignlive.co.uk/article/burberry-kicks-off-global-media-review/1671321. Last accessed 20 January 2020.]]> 2020-02-10 14:45:17 UTC https://padlet.com/matthew_holtz/p558kllqjgz9/wish/443047615 https://padlet.com/matthew_holtz/p558kllqjgz9/wish/443048346 CampaignLive (2020) Pitch Update: Very rethinks advertising requirements. Campaign Live. [online]. Available from: https://www.campaignlive.co.uk/article/pitch-update-rethinks-advertising-requirements/1672434 ]]> 2020-02-10 14:46:09 UTC https://padlet.com/matthew_holtz/p558kllqjgz9/wish/443048346 https://padlet.com/matthew_holtz/p558kllqjgz9/wish/443048687 Campaign Live (2020)

Ikea sweeps up TV creativity award. Campaign Live [online]. Available from: https://www.campaignlive.co.uk/article/ikea-sweeps-tv-creativity-award/1670665

]]> 2020-02-10 14:46:35 UTC https://padlet.com/matthew_holtz/p558kllqjgz9/wish/443048687 https://padlet.com/matthew_holtz/p558kllqjgz9/wish/443050535 Campaign Live (2018) Lucozade Sport and Anthony Joshua to host outdoor workout. Campaign Live [online] www.campaignlive.co.uk/article/lucozade-sport-anthony-joshua-host-outdoor-workout/1454380]]> 2020-02-10 14:48:45 UTC https://padlet.com/matthew_holtz/p558kllqjgz9/wish/443050535 https://padlet.com/matthew_holtz/p558kllqjgz9/wish/443053393 Degun, Gurjit. (2020). Burberry kicks off global media review. [online] Campaign. Available at: https://www.campaignlive.co.uk/article/burberry-kicks-off-global-media-review/1671321]]> 2020-02-10 14:51:45 UTC https://padlet.com/matthew_holtz/p558kllqjgz9/wish/443053393 https://padlet.com/matthew_holtz/p558kllqjgz9/wish/443054426 Campaign Live (2018) Home creates joint campaign for Jet2.com and Jet2 Holidays. Campaign Live [Online]. Available from: https://www.campaignlive.co.uk/article/home-creates-joint-campaign-jet2com-jet2-holidays/1492169
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]]> 2020-02-10 14:52:43 UTC https://padlet.com/matthew_holtz/p558kllqjgz9/wish/443054426 https://padlet.com/matthew_holtz/p558kllqjgz9/wish/443056130 Campaign Live (2009). ASOS targets the individual. [online] Available at: https://www.campaignlive.co.uk/article/asos-targets-individual/865320 [Accessed 10 Feb. 2020].]]> 2020-02-10 14:54:18 UTC https://padlet.com/matthew_holtz/p558kllqjgz9/wish/443056130