Using tactics to market the library. by Naima Rashid https://padlet.com/naimanovelist/p4zngekq74ipndov 1. What are some things you really like about the print materials your library is creating? 2. What do you think your library could do better when it comes to print promotions? en-us 2022-04-26 03:54:18 UTC 2025-12-23 23:44:12 UTC hello@padlet.com now that we have Canva, they are looking better in general. https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160352868 2022-04-27 13:19:10 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160352868 Upbeat, cheerful color scheme and design https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160352979 2022-04-27 13:19:14 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160352979 we are creating a branding kit https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160353025 2022-04-27 13:19:15 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160353025 be less wordy. https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160353192 2022-04-27 13:19:21 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160353192 https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160353282 be more thoughtful about the text on the flyer/poster. more isn't always better!!]]> 2022-04-27 13:19:25 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160353282 Contemporary https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160353313 I love that our library uses contemporary layouts and imagery ]]> 2022-04-27 13:19:26 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160353313 https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160353324 Some branches could do better with the quality of their designs]]> 2022-04-27 13:19:26 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160353324 https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160353346 Have more diversity in the images. We usually have animals or objects. ]]> 2022-04-27 13:19:27 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160353346 I like how our print materials are colorful. https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160353352 2022-04-27 13:19:27 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160353352 A little too much information, looks busy and overwhelming https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160353489 2022-04-27 13:19:32 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160353489 Canva has made promotions better https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160353527 2022-04-27 13:19:33 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160353527 https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160353711 They are informative, and contain good detail.]]> 2022-04-27 13:19:38 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160353711 Clean and crisp https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160353867 Using Canva gives a brighter, clearer, more professional looking item.

]]> 2022-04-27 13:19:44 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160353867 Some of them are way too busy... too much text, too much clipart. https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160353969 2022-04-27 13:19:47 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160353969 design could be better https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160354039 2022-04-27 13:19:49 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160354039 Variety https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160354054 A lot of the branches are using Canva so the templates are already pre-designed making a more uniformed look.]]> 2022-04-27 13:19:50 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160354054 https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160354081 UGLY OLD DATED CLIPART

]]> 2022-04-27 13:19:51 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160354081 https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160354123 Canva has stepped up our print and digital materials. ]]> 2022-04-27 13:19:52 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160354123 https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160354295 Have less print promotions. There are a lot of bookmarks and signs.]]> 2022-04-27 13:19:54 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160354295 fun and attention-grabbing https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160354297 2022-04-27 13:19:54 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160354297 https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160354324 Having a style guide improved the quality of out print marketing materials tremendously! Our marketing department provided templates for all branches as well. ]]> 2022-04-27 13:19:55 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160354324 Canva! https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160354378 Canva has helped with updating our look and helping staff be more consistent with our materials]]> 2022-04-27 13:19:57 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160354378 https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160354614 Inviting and inclusive]]> 2022-04-27 13:20:06 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160354614 Having LibraryAware has made a lot of our print materials look so creative and clean. The templates make it so easy to create things and the images in the system doesn't mean we have to worry about copyright images. https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160354740 2022-04-27 13:20:10 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160354740 Color, contemporary design, eye-catching https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160354771 2022-04-27 13:20:11 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160354771 I think more people have created more simple and effective print material. https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160354777 2022-04-27 13:20:12 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160354777 https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160354936 be more consistent across all of our branches -- using the same format for date/location information, etc.]]> 2022-04-27 13:20:18 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160354936 Bookmarks https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160355004 Using bookmarks as promotion more. (We are a heavily traditional library and have many patrons who are avid readers.)]]> 2022-04-27 13:20:19 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160355004 https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160355393 The designs are often engaging and include the relevant information. ]]> 2022-04-27 13:20:33 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160355393 many try to put everything on a promotional poster or flyer - too much text! https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160355497 2022-04-27 13:20:35 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160355497 https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160355569 We need to work on brand consistency]]> 2022-04-27 13:20:38 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160355569 Unique https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160355679 Some of our branches are really creative. One branch has an staff member that is an artist so many of her flyers for her art programs are hand made. Really awesome!]]> 2022-04-27 13:20:41 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160355679 lack of consistency because staff make their own promotions and most don't have basic design skills https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160355737 2022-04-27 13:20:43 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160355737 https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160355743 The library need to be more consistent. Right now, each person who is running the program makes the signage and social media post. There are too many cooks.]]> 2022-04-27 13:20:43 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160355743 Central access to controls jennd2 https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160356112 Because we are using Canva, we can quickly respond to change or error in our posts. We don't have to wait for Jane Doe to be at work that day.]]> 2022-04-27 13:20:55 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160356112 https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160356174 They cater to the target audiences, they're fun and decently designed for the most part, they're placed in appropriate locations]]> 2022-04-27 13:20:57 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160356174 More personalized imagery, photos of real patrons, programs, and facilities https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160356179 2022-04-27 13:20:57 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160356179 I like the cleanness of our design and how things are easy to read https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160356232 2022-04-27 13:20:58 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160356232 Be Consistent https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160356357 2022-04-27 13:21:03 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160356357 Better training with some of our staff. For instance, I was just given a stack of display flyers to approve and one of them has four fonts and too many colors. https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160356359 2022-04-27 13:21:03 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160356359 https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160356383 We are running into overload. Too many print outs and it can sometimes look like a city telephone pole with all of the different
styles.

]]> 2022-04-27 13:21:04 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160356383 While Canva is great, it's leading to less consistency overall. Sometimes folks forget to include our branding. https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160356406 2022-04-27 13:21:04 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160356406 https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160356629 Make it stand out more.  

]]> 2022-04-27 13:21:11 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160356629 https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160356651 The staff is learning to use Canva. ]]> 2022-04-27 13:21:12 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160356651 more consistency https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160356724 2022-04-27 13:21:14 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160356724 A increased use of Canva curtisj29 https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160356790 Canva has allowed us to create a variety of print materials that catches the eye.]]> 2022-04-27 13:21:16 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160356790 Branding https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160356812 We are a bit helter-skelter. Language and imaging is inconsistent, but it is getting better.]]> 2022-04-27 13:21:16 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160356812 be more consistent and less wordy https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160356917 2022-04-27 13:21:19 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160356917 I wish the design was a bit more dynamic and fun to convey the excitement of a program https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160357054 2022-04-27 13:21:24 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160357054 https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160357159 I prefer to always include the day of the week with the date. I think it helps busy folks know quickly whether or not a program will work with their schedule.]]> 2022-04-27 13:21:28 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160357159 https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160357202 We need to go back to bookmarks and fliers. We shifted to a better digital presence and left print behind. Your point about taking print home for reading later is a great reminder. Also we have left out some patrons with just digital.]]> 2022-04-27 13:21:29 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160357202 https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160357325 It would look better if we had display boards/cases for signage, instead of taping them to windows. Also, there isn't much cohesiveness between our system name and the branch names - can be confusing for patrons]]> 2022-04-27 13:21:34 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160357325 be more intentional about handing out key promotional materials to get messages out, like when we went Fine Free. https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160357454 2022-04-27 13:21:38 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160357454 Be sure to add a call to action https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160357488 2022-04-27 13:21:40 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160357488 I really like the specific audiences that are being captured in bookmarks. https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160357514 2022-04-27 13:21:40 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160357514 https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160357572 Sharing templates among branches. 

]]> 2022-04-27 13:21:42 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160357572 I really like our logo and font scheme -- it's very clean and attractive https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160357671 2022-04-27 13:21:45 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160357671 Canva certainly makes it easier to share designs and collaborate https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160357728 2022-04-27 13:21:47 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160357728 Consistency https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160357851 Different levels of creativity among staff. Some staff's creations are weak, boring, ineffective. ]]> 2022-04-27 13:21:51 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160357851 Local style jennd2 https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160357989 Some of our libraries have done very consistent branding. You can tell at a glance if that marketing is for the Teens, small children, adults, or mixed group.

]]> 2022-04-27 13:21:53 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160357989 Style https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160358272 Choosing best fonts and layouts that work]]> 2022-04-27 13:22:03 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160358272 we don't all write in a consistent style. I know I'm wordier than most https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160358972 2022-04-27 13:22:25 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160358972 have more style consistency https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160359275 2022-04-27 13:22:35 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160359275 Words, words, words jennd2 https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160359536 Some of our staff use too many words and complex phrases. It's true to their personal speech, but makes for lousy media content

]]> 2022-04-27 13:22:42 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160359536 https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160359574 Use less paper. 1/2 page and bookmark size promotions are needed.

]]> 2022-04-27 13:22:43 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160359574 we rebranded and we are more modern and cheerful. https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160359809 2022-04-27 13:22:52 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160359809 Brand consistency and training for more staff curtisj29 https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160360580 Because most of us don't have marketing experience, I think all staff who are involved with marketing should take this Learn with Novelist course if possible or any marketing course for libraries.]]> 2022-04-27 13:23:17 UTC https://padlet.com/naimanovelist/p4zngekq74ipndov/wish/2160360580