The biggest category within my range is Tops and Jumpers which I think are key products within an A/W range. The next biggest category is coats, accessories and bottoms, followed by footwear. With coats having the highest prices, these are contenders at being my biggest profit maker at a total buy at retail of £42,321. However Tops and Jumpers, being the biggest categories in my range, will most likely bring in the most profit as their total buy at retail is £76,049 (Tops) and £82,994 (Jumpers). They also have fairly high rate of sales due to being cheaper items in the range. 

The sizing within my range varies from ages 3-14. As I have quite a big range, in all UK stores, I think it will reach this wide target market of kids and my range is suitable to all these ages. The percentage mix will be highest within the middle age ranges as I think they are more likely to be searching for on-trend style/have parents or family who are. My shoe sizing also ranges from 10-3, to cater for all ages. This sizing is spread pretty evenly and was inspired by competitors Kids range that I carried out research on, to ensure Urban Outfitters were offering the same size ranges their competitors do. 

All 24 items in my range will be available online and in all 28 UK stores worldwide and so my online % sales mix is 50%. I think in the current circumstances, online will be generating more profit due to people changing their shopping habits online during Covid-19. My range is sourced from 2 suppliers, Turkey and China. The range consists of core, fashion and trend pieces, with core pieces having the highest planned turnover at £100,654.

This range has a fairly low turnover due to it being a fairly smaller range and only offered in UK stores (28). However, the cost of the range is still low and the margin high and will therefore be a beneficial range for Urban Outfitters to offer to not only boost their finances but also bring them a wider demographic of consumers. 
My largest categories in Tops and Jumpers, which alligns with competitors assortment mixes for Kids ranges inlcuding Zara and H&M.

I also knew that I wanted to create a range which could make kids feel confident in what they wear and also feel excited to wear the colourful products. From here I began researching different predicted trends for A/W 21 and came across ‘Joyful Expression’ which is what I had my range inspired by. This trend consists of colours, abstract shapes and patterns which I felt would give the range a fun and exciting vibe, suitable for Kidswear. I loved this trend from first sight and felt it would fit in well with Urban Outfitters brand image and current ranges. From here, I created a colour palette based on the trending colours within this trend forecast reports. 

Obviously when making a range it is important to think about all aspects of how well, why and when the range will sell. In terms of when it will sell, I chose A/W. In terms of how it will sell, I create a merchandising strategy to work out the margin and profit Urban Outfitters will receive from the range and how much it will cost them to spend and overall it will bring Urban Outfitters a good profit margin and is an excellent concept for them to bring to their business as it is something many of their competitors do. I also think the range will sell well as it is a colourful and fun range, with many key trend items, that kids and parents/family members of children will want to buy. 

I am very happy with the items I included in my range and think they will be popular. If I could change anything about my range it would be to maybe add a couple more basic pieces e.g. a black or white t-shirt that could easily be paired with the rest of the products. Although I created my outfit building and was happy with it, I think a more basic product would tie the outfit together and not cause a clash of colours. 

Sustainability was a huge thing I wanted to make sure I included within my range as it is something the customer profile are currently very passionate about and something companies are working towards. Urban Outfitters also have their own sustainability strategies so I felt it was important to have sustainable materials within my range. This will boost the brands image.  I am also happy with the sourcing COO’s I chose for my range as it is strategic for the company in terms of cost. For the pricing architecture of my range, I carried out a lot of research on competitors kids ranges entry, middle, and exit prices to ensure the range was up to date with competitors and not too high or low.

Overall, I am very happy with the range I have produced and think there is a huge gap in the market for a new Kidswear range and think the theme and design of the range fits in well with the unique image and product Urban Outfitters have.