Breaking Down Silos - Skill-sharing and Best Practices for Coordination by Magical Lemur

2024-11-07 18:08:04 UTC

How does the social team work, decide what is going up and when?

2024-11-12 18:05:27 UTC

For Artist & Influencer Engagement - it would be helpful if other teams understood the time it takes from idea to pitch to deliverables.

Also, how we can't pitch without complete picture - CTA, suggested language/drafting, goals of the campaign, what success looks like, etc.

lsilver23 — 2024-11-12 20:15:24 UTC

How do we decide what gets a full content suite and what doesn't? How do we determine what assets to create and who puts in those requests?

2024-11-12 21:47:59 UTC

Timing for press coverage is key and has implications for announcements on shared and owned channels.

A more unified approach to project management tools

2024-11-12 21:55:07 UTC

We have a wealth of project management tools available to us without clear centralization or templatization. How can we support staff learning + growing project management tool implementation to improve workflows, especially across teams?

2024-11-12 22:14:46 UTC

I’d like some clarity on the distinctions between the roles of team heads, directors, and their individual teams when it comes to planning and proactive decision-making, especially as we enter a new administration. Specifically, how do we ensure alignment across these roles while still allowing each group some autonomy to contribute meaningfully to the planning process?

CTAs

2024-11-12 23:43:58 UTC

I wish it were more established that any action that will end up online needs to be planned in a way where it doesn't just support that one campaign, but the entire ecosystem. Switching to a space where even individual CTAs have a place in the overall universe.

Project management skills are seriously needed

2024-11-12 23:45:24 UTC

A lot of people lack the skills necessary to manage large/complex projects or moving pieces and that is a skills issue. We need to help bolster our staff's ability to juggle especially in a world where additional capacity is not guaranteed.

2024-11-13 00:15:52 UTC

On paid, we can easily and quickly turn on some channels/tactics (like Facebook, Instagram, YouTube, programmatic display ads) once we have the needed assets.

Others kinds of ads (like print, podcasts, TV, direct/custom buys with publishers) are more resource intensive and usually require working with BPI and going through procurement.

In either case, getting the creative assets ideated, drafted, approved, and finalized is almost always the most time-intensive step.

Also, the paid team has a lot of historical data to advise on which channels are best for driving actions (including website traffic, signups, and fundraising) vs. what are more for awareness building.

2024-11-13 00:48:02 UTC

With design and multimedia, I'd like a better understanding of what are reasonable asks in quick turnaround times.

I'd also like to find time to more closely collaborate on ideas, scripts, visuals, etc before briefs are submitted. Sometimes I know I need an ad to achieve X goal, but I don't necessarily know exactly what that ad should say/look like.