Diva, Audrey,Ratu,Isabelle,Dinesh

Name of Business:

PHR records

IG link: https://www.instagram.com/phrsenayan?igsh=ajRhdW1xbGtqeTVo

Web: https://piringan-hitam.com/

Microenvironment:

1. The company: Sales, inventory, marketing, and accounting.

2. Suppliers: vinyl dealer, independent record labels, manufacturers

3. Marketing Intermediaries: PR agencies, record labels, music distributor

4. Competitors: streaming service, other record store

5. Publics:general public

6. Customers: People who collect vinyl,

Macroenvironment:

1. Demographic: Millennials, gen x, genz, boomers, collectors

2. Economic: changes in customer spending, preferences

3. Natural: natural disasters destroy the store and break all the vinyl, because it's very fragile.

4. Technological: people prefer to go on streaming services

5. Political: copyright laws, boycotting the artist and record label effect the sales of the vinyl.

6. Cultural: people love vintage stuff/ collectors

Member: Agul, Arya, Carlos, Justin, and HK

Name of Business: Maxi Agri Indonesia https://maxxiagri.com/

Microenvironment:

1. The company: Agriculture Business.

2. Suppliers: They are loyal to their suppliers. Most of the supply are imported from foreign suppliers (we don't know the name yet).

3. Marketing Intermediaries: They are doing B to B (selling to retailers) and B to C (to customers directly).

4. Competitors: Other agriculture company such as PT. Pupuk Iskandar MudaPT.

5. Publics: The company donated various products while also give training to the public audience.

6. Customers: Giving free samples and discounts to gain customer loyalty and satisfaction.

Macroenvironment:

1. Demographic: Indonesian Farmers that need basic and mid-tier to high-end necessities of farming tools such as fertilizers, machinery, and seeds.

2. Economic: Selling the products at a fair price based on the quality.

3. Natural: Bad weather causing bad harvest.

4. Technological: They own a military-grade lab and drones to spray fertilizers.

5. Political: fiscal policy.

6. Cultural: They accept employees from different ethnicities that have the qualifications.

Members: Farhan Fakhran Berwyn Berliano Kanaro

Name of Business: Toko Mas Singgalang

Microenvironment:

1. The company: Toko Mas Singgalang

2. Suppliers : UBS gold and Amero gold, and with the terms of 18 carats of gold. 

3. Marketing Intermediaries: -

4. Competitors: Toko Mas Sumbar Riau and other gold jewelry store

5. Publics: Advertising media

6. Customers: people who wants to invest, and the ones who like jewelry

Macro Environment:

1. Demographic:  Millennial and Gen X are usually the one who buy jewelry, meanwhile Gen Z rarely buys it. 

2. Economic: Overall economic conditions affect the Emas Singgalang business. Changes in inflation rates, interest rates,recession and economic growth can affect consumer purchasing power and the price of gold.

3. Natural: Covid-19, affects the sales of TokoMas Singgalang. And also gold is not a renewable sources so it will decrease the amount supply of gold.

4. Technological: The presence of e-commerce,social media affecting the awareness of gold in younger generation  

5. Political: Election decrease the sales but after the election is done it will increase the sales again

6. Cultural: Different preferences of the gold's color due to different cultural backgrounds.

Name of Business: lilshopjust4you

IG link: https://www.instagram.com/lilshopjust4you?igsh=MWZpOGlrY2IzZnI3Zw%3D%3D&utm_source=qr

Microenvironment:

1. The company: Accessories Business

2. Suppliers: Shopee

3. Marketing Intermediaries: None

4. Competitors: Cutietools, beadss.bytanda, littletwo.co

5. Publics: Females interested in aesthetics and affordable cosmetics for their phones, other daily products.

6. Customers: Female students mostly

Macroenvironment:

1. Demographic: Dominantly Female target audience

2. Economic: inflation caused supplies getting more expensive

3. Natural: Delivery service is delayed due to bad weather conditions

4. Technological: Use Gojek for Transportation, Use of Instagram for promoting the products and growing the brand name.

5. Political: Israel/Palestine war - the company makes braclets in support of palestine.

6. Cultural: Chinese New Year accessories, Valentines Accessories, Easter Accessories.

Name of Business:

Les secrets de Loly

Microenvironment:

1. The company: An eco-friendly cosmetic business

2. Suppliers: N/A

3. Marketing Intermediaries: Monoprix, La Boutique du Coiffeur

4. Competitors: Other cosmetic stores such as Sephore

5. Publics:

6. Customers: Mainly young people and females

Macroenvironment:

1. Demographic:

2. Economic: Cosmetic industry has a big impact in the French economy with more than 15B€ in 2019.

3. Natural: Using natural and non harming materials to create their products

4. Technological: The technological improvements in chemical and ecologic production has helped them to improve their products.

5. Political: Stable situation in France, not a big influence on its marketing policy

6. Cultural: In France there is a big mix of cultures and ethnicities so they propose products for different hairs.

Name of Business:

• Kubo_id (Origami Box for Children) Instagram

• Brodo (Sneakers) Website & Instagram

• Beazt (Clothing Brand) - Instagram

• Insomniavibes (Clothing Brand) - Instagram

Microenvironment:

1. The company: Brodo (Sneakers)

2. Suppliers: -

3. Marketing Intermediaries: -

4. Competitors: Nah Project, Specs (Football shoes), and other local product.

5. Publics: Social Media, Online Website, and Collaborations with football player (Evan Dimas & Hansamu Yama)

6. Customers: These company age range, can be working people . Selling football shoes also for people who likes doing sport. Price range from 550.000 - 1.300.000, because of the quality it copied Adidas shoes skin.

Macroenvironment:

1. Demographic:

2. Economic:

3. Natural:

4. Technological:

5. Political:

6. Cultural: