Malinda_TAM_Module 4 Discussion_EAC585 by

TAM: Technology Acceptance Model

amalind1 — 2024-10-21 20:09:02 UTC

Overview

amalind1 — 2024-10-21 20:10:32 UTC

TAM is the idea that technology adoption is based on a user's perception of a technology's usefulness and ease of use (Hochschule für Technik Stuttgart, n.d.).

It covers

Perceived Usefulness (PU),
Perceived Ease of Use (PEU),
Attitudes toward Using (ATU),
Behavioral Intention to Use (BI) and
Actual System Use (Davis, 1989; Kowalska-Pyzalska, 2024).

References

amalind1 — 2024-10-21 20:11:39 UTC

Amoroso, D. L., & Hunsinger, S. (2009). Measuring the Acceptance of Internet Technology by Consumers. DigitalCommons@Kennesaw State University. https://digitalcommons.kennesaw.edu/cgi/viewcontent.cgi?article=2369&context=facpubs

Davis, F. (1989). Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS Quarterly

Dube, T., Van Eck, R., & Zuva, T. (2020). Review of technology adoption models and theories to measure readiness and acceptable use of technology in a business organization. Journal of Information Technology and Digital World, 2(4), 207-212. https://doi.org/10.36548/jitdw.2020.4.003

Enablers of Change. (2023, June 26). What is the Technology Acceptance Model? . Enablers of Change. https://www.enablersofchange.com.au/what-is-the-technology-acceptance-model/

Hochschule für Technik Stuttgart. (n.d.). Technology acceptance model (TAM). Innovation Acceptance Lab. https://acceptancelab.com/technology-acceptance-model-tam#:~:text=TAM:%20Originally%20developed%20for%20the,of%20the%20many%20proposed%20constructs.

Kowalska-Pyzalska, A. (2024). Individual behavioral theories. In Diffusion of Innovative Energy Services. essay, Academic Press.

Marikyan, D., & Papagiannidis, S. (2023, September 23). Technology Acceptance Model: A review. TheoryHub . https://open.ncl.ac.uk/theories/1/technology-acceptance-model/

PU: Perceived Usefulness

amalind1 — 2024-10-21 20:14:42 UTC

Perceived usefulness means the extent to which a user believes using a technology would improve performance or achieve goals (Dube et al., 2020; Enablers of Change, 2023).

PEU: Perceived Ease of Use

amalind1 — 2024-10-21 20:16:28 UTC

Perceived ease of use means the extent to which a user believes using a technology will be "effortless" (Dube et al., 2020; Enablers of Change, 2023).

ATU: Attitudes Toward Using

amalind1 — 2024-10-21 20:21:58 UTC

Users' attitudes toward technology can indicate their intentions to use it (Enablers of Change, 2023).

The more positively someone feels about a technology, the more likely they are to use it; the more negatively, the less likely (Kowalska-Pyzalska, 2024).

BI: Behavioral Intention to Use

amalind1 — 2024-10-21 20:23:18 UTC

Behavioral intention to use proceeds actual use and is someone's intention to or willingness to use a technology (Kowalska-Pyzalska, 2024).

If someone has a strong intention or willingness to use a technology, they are more likely to use it (Kowalska-Pyzalska, 2024).

Actual System Use

amalind1 — 2024-10-21 21:04:36 UTC

Actual system use is the final part of TAM, where users finally use a technology.

It is the real-life, observable, and measurable adoption and use of a technology by a user (Amoroso & Hunsinger, 2009; Kowalska-Pyzalska, 2024).

It seems a lot of literature does not discuss this stage heavily.